Neuromarketing covers the intersection of neuroscience and behavior research with marketing, advertising, and product design.
Survey Magazine's insight:
Neuromarketing is published and authored by Roger Dooley, president of Dooley Direct, LLC. Dooley is a consultant and entrepreneur who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. - See more at: http://www.neurosciencemarketing.com/blog/about-us#sthash.4WiVDlwa.dpuf
Pour les tenants du Big Data, lorsqu'on dispose d'une quantité suffisante de données, les chiffres parlent d'eux-mêmes. Dans cette perspective, l'avènement du Big Data semble marquer la mort des études marketing dans leurs formats habituels.
Qu'en est-il vraiment ? C'est ce que cet article de Survey-Magazine analyse en profondeur.
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
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