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Data Addict

Data Addict | Market Research | Scoop.it
Structure indépendante de data-visualisation web, ou quand un journaliste rencontre un programmeur et un graphiste
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Neuromarketing | Where Brain Science and Marketing Meet

Neuromarketing | Where Brain Science and Marketing Meet | Market Research | Scoop.it
Neuromarketing covers the intersection of neuroscience and behavior research with marketing, advertising, and product design.
Survey Magazine's insight:

Neuromarketing is published and authored by Roger Dooley, president of Dooley Direct, LLC. Dooley is a consultant and entrepreneur who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. - See more at: http://www.neurosciencemarketing.com/blog/about-us#sthash.4WiVDlwa.dpuf

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Big Data et études marketing

Big Data et études marketing | Market Research | Scoop.it

Pour les tenants du Big Data, lorsqu'on dispose d'une quantité suffisante de données, les chiffres parlent d'eux-mêmes. Dans cette perspective, l'avènement du Big Data semble marquer la mort des études marketing dans leurs formats habituels.

Qu'en est-il vraiment ? C'est ce que cet article de Survey-Magazine analyse en profondeur.

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SurveyMag, le magazine des études, sondages, statistiques et technologies d'enquêtes

SurveyMag, le magazine des études, sondages, statistiques et technologies d'enquêtes | Market Research | Scoop.it
Survey Magazine est le magazine réservé au monde des études et á la recherche marketing.
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David McCandless: The beauty of data visualization | Video on TED.com

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections.
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Sheena Iyengar: How to make choosing easier | Video on TED.com

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
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Social TV, les "jeux du cirque" numériques | treize articles

Survey Magazine's insight:

Pour un résumé rapide de Treize articles et de son Social Panel : http://bit.ly/12cOOyP

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