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trendwatching.com's February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS"

trendwatching.com's February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS" | market research | Scoop.it

The latest consumer trend from Trendwatching 

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The bright and the blind | Comment | Research

The bright and the blind | Comment | Research | market research | Scoop.it
Plenty of big talk and big thought was on show at the World Economic Forum in Davos last week. But the behavioural sciences give us cause to worry about the decisions being made there, says Crawford Hollingworth.
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How even clever people make stupid decisions 

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3 Ways To Predict What Consumers Want Before They Know It

3 Ways To Predict What Consumers Want Before They Know It | market research | Scoop.it
The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration.
Gary Austin's insight:

Excellent article building on Mike’s Innovative Disruption talk which looks at ways to identify opportunities for innovation. Very relevant for us

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Is Market Research Ready For Data Diversity?

Is Market Research Ready For Data Diversity? | market research | Scoop.it
The world in which we add value currently is changing quickly - we need to consider where we can profitably bring our MR skillsets to bear in future.
Gary Austin's insight:

Another highly relevant article for us saying how important weave and interpretation are in a world of increasing data diversity

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Luxury retailers leading the way with in-store technology

Luxury retailers leading the way with in-store technology | market research | Scoop.it
The sector is embracing the use of digital products to enhance the customer experience, says Dharmendra Patel
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Some stores in London that are leading the way in using technology to improve shopper experience 

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Apple Versus the Strategy Professors

Apple Versus the Strategy Professors | market research | Scoop.it
Looking for a disruptive, blue-ocean way past Android's network-effects advantage.
Gary Austin's insight:

Interesting look at different strategy theories applied to Apple. Some good stuff around disruptive innovation.

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