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The Integration of Market Research & Competitive Intelligence

The Integration of Market Research & Competitive Intelligence | Competititve Intelligence and Market Analysis | Scoop.it
This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research.
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Excellent piece on the difference between market research and competitive intelligence. Discusses how to integrate both disciplines which is a sorely lacking skill across most companies.

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4 Steps To Building A Compelling Value Proposition

4 Steps To Building A Compelling Value Proposition | Competititve Intelligence and Market Analysis | Scoop.it
(In my first article on Forbes, I suggested how entrepreneurs might get started. Once you’ve found a worthy opportunity, building a compelling value proposition is often a great next step.)As
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Competitive Analysis Tools and Templates from Aqute Intelligence

Competitive Analysis Tools and Templates from Aqute Intelligence | Competititve Intelligence and Market Analysis | Scoop.it
Competitive intelligence resources: competitive intelligence tools, RFP
template, SWOT templates
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#CompetitiveIntelligence Tools and Templates via @AquteIntel

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How Corporate Reorganization Creates Risk (and Opportunity) for Intelligence Effectiveness #IntelCollab #Webinar

How Corporate Reorganization Creates Risk (and Opportunity) for Intelligence Effectiveness #IntelCollab #Webinar | Competititve Intelligence and Market Analysis | Scoop.it
How Corporate Reorganization Creates Risk (and Opportunity) for Intelligence Effectiveness The Next IntelCollab Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 3 September 2014 ~ featuring ~ Terry Kerby is Retired Director of Corporate...
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How Corporate Reorganization Creates Risk (and Opportunity) for Intelligence Effectiveness #IntelCollab #Webinar

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Data Visualization: What to Share and How to Build Your Digital Dream Team

Data Visualization: What to Share and How to Build Your Digital Dream Team | Competititve Intelligence and Market Analysis | Scoop.it
Data Visualization: What to Share and How to Build Your Digital Dream Team We live in a world that produces an overwhelming amount of both content and data.
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SCIP 2014 Recap: Presentations, Highlights, and clearCi Wins

SCIP 2014 Recap: Presentations, Highlights, and clearCi Wins | Competititve Intelligence and Market Analysis | Scoop.it
For strategists and competitive intelligence professionals, the 29th Annual SCIP International Conference and Exhibition was the place to be.
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Competitive Intelligence in the CRM World: A Chat with Stewart Rogers of Salesformics

Competitive Intelligence in the CRM World: A Chat with Stewart Rogers of Salesformics | Competititve Intelligence and Market Analysis | Scoop.it
Competitive Intelligence in the CRM World: A Chat with Stewart Rogers of Salesformics
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Use Your Sales Force's Competitive Intelligence Wisely

Use Your Sales Force's Competitive Intelligence Wisely | Competititve Intelligence and Market Analysis | Scoop.it
In the wrong hands, the knowledge gleaned from your salespeople can have a negative impact on sales and market share.
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How To Sound Smart and Raise Funds: Crafting a Competitive Analysis For Your Startup

How To Sound Smart and Raise Funds: Crafting a Competitive Analysis For Your Startup | Competititve Intelligence and Market Analysis | Scoop.it
How To Sound Smart and Raise Funds: Crafting a Competitive Analysis For Your Startup (How To Sound Smart and Raise Funds: Crafting a Competitive Analysis For Your #Startup http://t.co/KuKPyEaZoZ)...
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Two Dangerous Wrecks Led to One Valuable Lesson: Always Be Prepared

Two Dangerous Wrecks Led to One Valuable Lesson: Always Be Prepared | Competititve Intelligence and Market Analysis | Scoop.it
If you want to stay safe and succeed, focus on others more than yourself.
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Great advice.
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Rescooped by Ignacio Feller from Strategy and Competitive Intelligence by Bonnie Hohhof
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LinkedIn Kicks Off Its Pulse Integration

LinkedIn Kicks Off Its Pulse Integration | Competititve Intelligence and Market Analysis | Scoop.it
For the world’s largest professional network, content is king. No surprise, then, that LinkedIn has fully integrated social newsreader app Pulse into its mobile and Web properties. With the $90 million acquisition of Pulse seven months ago, LinkedIn hopes to change that image. Along with a suite of redesigned mobile applications — like LinkedIn’s iPad and Android apps — the focus is more on the LinkedIn “stream” of content flowing down the center of a user’s page. Much like Facebook or other social networks, LinkedIn users have a wealth of material to click on as it moves through their feed. That means more interactions and, ultimately, more time spent on site.
Via Bonnie Hohhof
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Seven Strategies for Simplifying Your Organization

Seven Strategies for Simplifying Your Organization | Competititve Intelligence and Market Analysis | Scoop.it
The Catch-22 of organizational complexity is that most managers don't have the time to fix it.
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Simplification should be driven by the need to add value to your customers, either internal or external. 

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Winning Through Competitive Intelligence - Rivalfox Beta is Live - The Rivalfox Competitor Intelligence Blog

Winning Through Competitive Intelligence - Rivalfox Beta is Live - The Rivalfox Competitor Intelligence Blog | Competititve Intelligence and Market Analysis | Scoop.it
Winning Through Competitive Intelligence - Rivalfox Beta is Live
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Rescooped by Ignacio Feller from Strategy and Competitive Intelligence by Bonnie Hohhof
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Turn LinkedIn into an Intelligence Database

We recently launched a email based educational series focused on LinkedIn.
In the three part series – delivered directly to your inbox – you’ll learn how to turn LinkedIn into a market and competitive intelligence database.

Via Bonnie Hohhof
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Five Key Benefits You Can Obtain by Monitoring Your Competitors’ Traffic KPIs

Five Key Benefits You Can Obtain by Monitoring Your Competitors’ Traffic KPIs | Competititve Intelligence and Market Analysis | Scoop.it
It doesn’t matter if it’s a small, medium or large business – traffic is the most viewed of all KPIs.
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Five Key Benefits You Can Obtain by Monitoring Your Competitors’ Traffic KPIs via @Rivalfox

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Using Google Trends for competitive intelligence

Using Google Trends for competitive intelligence | Competititve Intelligence and Market Analysis | Scoop.it
Google Trends is a web application by Google that processes the volume of
search results passing through its search engine daily, and produces a
series of graphs that gauge general interest in a given search term over a
period of time.

Using Google Trends is easy: Enter a search term you’re interested in, and
the application will pull up the relevant data for you to browse. You can
also choose to look at more than one search term by entering another
field. 

Each result is colour-coded, so there’s little difficulty in digesting
multiple layers of information and comparing them against one another. It’s
also possible to specify the timeframe you’d like to see the results in as
well as the region.

The interface is simplistic, and the results are shown in four panels with
interactive graphs that you can manipulate to some degree. A line graph
occupies the main panel, showing the volume of searches conducted within a
chosen period. It does not offer the exact amount of searches, however; the
number is always capped at 100 (percent) and it’s only meant to display the
relative interest in a given subject. In this case, a hundred could mean
the equivalent of headline news in the offline world.

Any decent line graph will undoubtedly feature spikes, and this is no
different. Fortunately, Google Trends has included a helpful feature that
punctuates the more significant shifts with relevant news articles procured
from its archive, which lends context to the change.

Accompanying the line graph is a smaller bar graph just beside it, showing
the average search volume for a given term. The graph itself has little
point when looking at just one phrase, but its usefulness rises
significantly when more phrases are entered and compared, revealing the
search terms that are more popular than the others. The beauty of it is
that it does not concern itself with spikes in interest; for the bar graph,
constant is better.

There is also a regional interest diagram, showing a map of the world with
varying hues of a set colour to signify interest by country. The more
saturated the colour, the more interested a given country is of a search
term. Finally, a related terms chart sits on the lower right panel,
displaying search terms that can oftentimes be more specific on what people
are looking for on Google.

It’s easy to see how Google Trends can serve as a simple but effective tool
for gauging public interest, be it a product, service or brand. Multiple
products from different companies can be examined together to reveal their
order of importance in people’s perceptions. Perhaps your product sits in
second place relative to your competitors? It may be a signal to improve in
the marketing department. On the other hand, a recent interest spike may
garner more attention to your upcoming product, which could mean better
sales on release.

Google Trends can also be used to monitor audience interest in a niche, and
the relevant news reports feature can be a significant help in this regard.
A resurgence of interest could mean a promising new product and revenue
stream, for instance.

Google Trends is free to use, and it taps directly into the largest search
engine on the internet. It does have its downsides – there are no exact
search numbers and more references to news articles would be welcomed – but
in the end, the application is a highly useful tool in the competitive
intelligence toolbox.
Ignacio Feller's insight:

Google Trends is a powerful addition to the #CompetitiveIntelligence Toolbox via @Aqute Intelligence

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7 Tips For Decoding Facebook’s News Feed Algorithm

7 Tips For Decoding Facebook’s News Feed Algorithm | Competititve Intelligence and Market Analysis | Scoop.it
Several months ago a friend of mine had a wonderful discovery.
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A Simple Tool for Making Better Forecasts

A Simple Tool for Making Better Forecasts | Competititve Intelligence and Market Analysis | Scoop.it
One of the most basic keys to good decision-making is accurate forecasting of the future. In order to bring about the best outcomes, a company must correctly anticipate the most likely future states of the world.
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What Data Journalists Need to Do Differently

What Data Journalists Need to Do Differently | Competititve Intelligence and Market Analysis | Scoop.it
The role of the data journalist has increased dramatically over the last decade.The past few months have seen the launch of several high-profile “data journalism” or “explanatory journalism” websites in the U.S.
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Competitor Tracking Tools are Key for Internationalization - An Interview with Doreen Huber

Competitor Tracking Tools are Key for Internationalization - An Interview with Doreen Huber | Competititve Intelligence and Market Analysis | Scoop.it
Competitor Tracking Tools are Key for Internationalization - An Interview with Doreen Huber, Partner at Springstar
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Setting value, not price | McKinsey & Company

Setting value, not price | McKinsey & Company | Competititve Intelligence and Market Analysis | Scoop.it
The first task is to map benefits versus price—as the customer sees them. Bear in mind that equal value doesn’t mean equal market share. The key decision: do you stay on the line of value equivalence, or get off?
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The Intelligent Organization: Avoiding "Surprises"

The Intelligent Organization: Avoiding "Surprises" | Competititve Intelligence and Market Analysis | Scoop.it
Avoiding "Surprises": Early WarningEarly WarningHad these experienced commanders and executives (see the prior... http://t.co/LMFsYB1rcY
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Hit the bull's-eye | B2B International

Hit the bull's-eye | B2B International | Competititve Intelligence and Market Analysis | Scoop.it
Infographic: Four key factors in effective #B2B advertising http://t.co/5b3qYHvZKJ
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How to Create True Customer Advocates

How to Create True Customer Advocates | Competititve Intelligence and Market Analysis | Scoop.it
It's a lot different from getting them to buy your products and services.
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The Evolution of Competitive Intelligence: Attitudes and Technology Have Changed, but the Purpose Remains the Same

The Evolution of Competitive Intelligence: Attitudes and Technology Have Changed, but the Purpose Remains the Same | Competititve Intelligence and Market Analysis | Scoop.it
The Evolution of Competitive Intelligence: Attitudes and Technology Have Changed, but the Purpose Remains the Same
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IDA awarded new 5 year IQIQ contract for its 3 US FFRDCs

IDA awarded new 5 year  IQIQ contract for its 3 US FFRDCs | Competititve Intelligence and Market Analysis | Scoop.it
The Institute for Defense Analysis in Alexandria, VA recently received a 5-year indefinite-delivery/ indefinite-quantity contract worth up to $888.8 million, for research (Last update: 2013-11-05 15:17:40 GMT)...
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Market Research Focus Groups

Market Research Focus Groups | Competititve Intelligence and Market Analysis | Scoop.it
“B2B International is a specialist business to business market research company carrying out market research for businesses, government departments and educational institutions (Using the Focus Group in Market Research”
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