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6 Questions For Samsung's Majap Chief John Herrington | http://www.twice.com

6 Questions For Samsung's Majap Chief John Herrington | http://www.twice.com | Market Innovation | Scoop.it
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Continual Business Transformation Is A Must

Continual Business Transformation Is A Must | Market Innovation | Scoop.it
That bias toward secrecy may stem from fear of failure, of confrontation with employees, or of bad press that could make problems worse. Yet secrecy itself tends to compound problems, often by ensuring that the employees isn’t involved or energized.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 27, 2015 12:09 AM

One thing you can be assured in life and in business is: Change


How many of you think change should happen in secret by upper management or involve open communication with employees?

Torben Rick shares his top 7 Change Management Infographics
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In Less Than Two Years, a Smartphone Could Be Your Only Computer | WIRED

In Less Than Two Years, a Smartphone Could Be Your Only Computer | WIRED | Market Innovation | Scoop.it
With the current pace of mobile innovation, for many of us, a smartphone could become our only computer in the next two years.

Via Danielle M. Villegas
Brian Smith's insight:

What?!  Very interesting.

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Danielle M. Villegas's curator insight, February 10, 2015 2:09 PM

This is further proof of what I--and several others (RJ Jacquez comes to mind) about the proliferation of mobile. It's spreading and growing in leaps and bounds! It's still growing and adapting and morphing, but yes, mobile is becoming more and more commonplace all the time. I know that I will always be likely to use mobile, but I'll also be one of the last to let go of my laptop due to the kind of work that I do. Even so, this is a compelling article to show that technical communicators had better get on the ball with mobile, if they haven't already! 

--techcommgeekmom

Vasudevan Letchumanan's curator insight, February 22, 2015 7:47 PM

திறன்பேசி உங்களின் ஒரே மாற்றுக் கணினியாகச் செயல்படும் காலம் வெகுதூரமில்லை!

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How to win in 2015: Personalize, customize, incentivize & entertain

How to win in 2015: Personalize, customize, incentivize & entertain | Market Innovation | Scoop.it
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 12, 2014 3:26 AM

"No matter the industry, the entertainment factor is critical to building a #brand that can successfully attract new customers, retain existing ones and deliver a lasting, multidimensional experience."


It's about building a lasting #relationship with your clients, and deliver the right #engagement across all channels.






Punch Digital 's curator insight, December 15, 2014 6:43 PM

A must read heading into 2015 , this article sums up 4 points that should be or closely related to the main pillars of your marketing efforts. Taking this article on board should give your marketing efforts in 2015 the boost it needs.


Where can you find a design driven video production company that can deliver your company's message heading into 2015? Jumbla offer an extensive range of services including motion graphics, animation and explainer videos for the corporate sector.

Rescooped by Brian Smith from Retail & Marketing Strategies
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5 Predictions for Customer Experience Management in 2015 - 'Net Features - Website Magazine

5 Predictions for Customer Experience Management in 2015 - 'Net Features - Website Magazine | Market Innovation | Scoop.it
By Nate Barad, Sitecore In 2014, we heard a lot about this thing called customer experience. The challenge is that most organizations aren’t doing much to change the way they operate in the face of this coming trend.

Via Fred Zimny, The Mann Group
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Google Glass tipped to disrupt high street retailing

Google Glass tipped to disrupt high street retailing | Market Innovation | Scoop.it

With shop vacancy rates reaching a ten year high and retail sales failing to reach pre-recession levels, a new report has revealed that wearable technology devices could be set to revitalise the role of physical retail stores.

 

A new study from Venda reveals that almost a third of UK consumers would wear Google Glass to unlock in-store promotions and over a quarter (27%) would also like to be kept informed of local offers via the device.


Via JWT_WOW
Brian Smith's insight:

Google Glass + Beacons = Turn right in 300ft for an amazing deal!

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Shopkick Beaconing: $500 Million in 12 Months 10/15/2014

Shopkick Beaconing: $500 Million in 12 Months 10/15/2014 | Market Innovation | Scoop.it
Shopkick Beaconing: $500 Million in 12 Months - 10/15/2014

Via The Mann Group
Brian Smith's insight:

50 Million Walk ins and 50 to 100% more spend!  LEGIT!  

“Shopkick users spend 50 to 100 percent more than others,” CEO Cyriac Roeding told me recently.


Leverage this immediately!

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#Customers Want Simplification in Brand Interactions

#Customers Want Simplification in Brand Interactions | Market Innovation | Scoop.it
Customers might be empowered and in control, but when it comes right down to it, they are looking for one thing when they interact with brands: Simplicity.

Customers are looking for simplification in how they interact with brands and enterprises, according to new research from SAP SE.

Due to an “icon overload” on devices, nearly three-quarters (74%) of respondents said that they should uninstall a number of apps on their phones due to lack of use, and 68% said that they have more apps on their smartphones than they need.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 10, 2014 1:13 PM

A key fact: Consumers want to engage with brands and enterprises on their own terms 


With all the digital noise, make sure you understand how each of your customers are looking for engagement, and provide consistent experiences and solutions across all touch points.


@SAP study shows SMS, what are your thoughts?



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Dissecting the Difference Between Japanese and American Retail: Part 2 - A Job Versus a Career

Dissecting the Difference Between Japanese and American Retail: Part 2 - A Job Versus a Career | Market Innovation | Scoop.it
From the narrow perspective of a wholesaler, Japan and the United States of America may appear to sh...

Via The Mann Group
Brian Smith's insight:

Insightful view of cultures of customer service, and could be very applicable to our 3PL teams within our partner retailers, and possibly BD to become promoters or these professionals.  "Japan and America approach this crucial task quite differently. Whereas Americans believe “the customer is always right,” the Japanese mantra is that “the customer is god.”  Japanese workers are proud, polite connoisseurs loyal to their employer just as much as their employer is loyal to them. 

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Why did SmartThings sell to Samsung? - TheVerge

Why did SmartThings sell to Samsung? - TheVerge | Market Innovation | Scoop.it
It was just two years ago that home-automation company SmartThings began life as a Kickstarter project. Yesterday, Samsung scooped it up for a reported $200 million — a sign of how valuable big...

Via @zbutcher
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Brick-and-Mortar Retailers: Here are 4 Compelling Reasons to Invest in Foot Traffic Analytics

Brick-and-Mortar Retailers: Here are 4 Compelling Reasons to Invest in Foot Traffic Analytics | Market Innovation | Scoop.it
In the (soon-to-be very distant) past, brick-and-mortar retailers had limited options when it came to analyzing their customers. Sure, they could count on sales and inventory data to evaluate the

Via The Mann Group
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#TDThanksYou - Brand Loyalty!

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A thank you can change someone's day. #TDThan...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 31, 2014 11:41 PM

As my previous post talks about #Loyalty, here is a viral @YouTube hit

 

If you are in Canada, where will you bank next?

 

Would you say #Advocate for life?

 

 

Jean-Marie Grange's curator insight, August 1, 2014 4:26 AM

Very good viral campaign!

Ranjit Kovilinkal's curator insight, August 2, 2014 12:23 AM

Does ATM stand for Automated Teller Machine or Automated Thanks Machine!!!:-)

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Beacons, Beacons, Everywhere Beacons 07/30/2014

Beacons, Beacons, Everywhere Beacons 07/30/2014 | Market Innovation | Scoop.it
Beacons, Beacons, Everywhere Beacons - 07/30/2014

Via The Mann Group
Brian Smith's insight:

Virtual sales people initiating sales opportunities to interested buyers, and they know that you are interested based on the preferences selected in you apps.  Talk about close rate or conversion!

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#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC

#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC | Market Innovation | Scoop.it
Science Behind Trust and Recommendations on Social Media

Via Eric_Determined / Eric Silverstein
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Amelie Hyams's curator insight, March 20, 2015 9:47 AM

This infographic spells out the most useful points to know. Brand trust comes from different sources - as the user seeks it.

Maurice Couture's curator insight, March 20, 2015 11:33 AM
Les médias sociaux jouent de plus en plus un rôle déterminant dans le processus de décision du consommateur et certains se positionnent davantage à l'étape de l'exploration / de la recherche d'information et d'autres à l'étape post-achat. Un méga "bouche à oreille" virtuel qui est devenu incontournable pour les destinations et les entreprises.
Richard D. Hawley's curator insight, March 27, 2015 10:56 AM

Infographics grab your attention!

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Why Simplicity May Be the Secret to #Brand Success

Why Simplicity May Be the Secret to #Brand Success | Market Innovation | Scoop.it
We live in an era of boundless choices, rapid innovation, and all-important peer recommendations.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 31, 2015 2:49 AM

As Richard Branson said: "Complexity is your enemy! Any fool can make something complicated. It is hard to make something simple".


As #Mobile becomes the most personal channel for many of your customers, and Margaret highlights the importance of peer recommendations, how are you making it easier for your customers to #engage?

Patrick Findlay's curator insight, March 31, 2015 4:15 AM

Keep it simple, that's the name of the game.

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Amazon's Plan to Buy Old RadioShacks Is a Brilliant Master Stroke—If It Happens

Amazon's Plan to Buy Old RadioShacks Is a Brilliant Master Stroke—If It Happens | Market Innovation | Scoop.it
It seems counter-intuitive that Amazon is in talks to acquire physical stores, but it could make a lot of sense

Via Luís Miguel D. F. Ferreira
Brian Smith's insight:

Very Interesting add to the Marketplace.

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Malled: The Hollowing Out of an American Institution. 'We Surrender'

Malled: The Hollowing Out of an American Institution. 'We Surrender' | Market Innovation | Scoop.it
On a crisp Friday evening in late October, Shannon Rich, 33, is standing in a dying American mall. Three customers wander the aisles in a Sears the size of two football fields. The RadioShack is empty. A woman selling smartphone cases watches “Homeland” on a laptop.

Via The Mann Group
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Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video

Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video | Market Innovation | Scoop.it
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $5.4 billion in advertising spending around the globe and represents advertisers such as PepsiCo, Visa, McDonald’s and Apple. His firm has been advising clients to move 10% to 25% of their TV dollars to online video.

Via Nikki Baird
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What Drives Consumers: Pricing, Product Availability, User Reviews 10/16/2014

What Drives Consumers: Pricing, Product Availability, User Reviews 10/16/2014 | Market Innovation | Scoop.it
What Drives Consumers: Pricing, Product Availability, User Reviews - 10/16/2014

Via The Mann Group
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What is more important #innovation or execution?

What is more important #innovation or execution? | Market Innovation | Scoop.it
How do I survive in already crowded market (without any new innovative product offering) as entrepreneur?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 5, 2014 3:51 PM

Great insight from Jason Lemkin & Ryan Chew.


Check those facts:


" #Innovation is a fine thing, but here's some examples of products that entered a crowded market with what amounted to basically the same product as their precursors:


1. @Google was not the first search engine.
2. @Facebook was not the first social network.
3. @Linkedin was not the first job board.
4. Gmail was not the first email client.
5. @Quora was not the first Q&A site.
6. iPod was not the first portable music player.
7. iPad was not the first tablet.


The list goes on. If you boil it down to the basics though, you'll see that what these products had in common was that they zoomed in on the essence of their product, and executed relentlessly.


1. Google focused on simplicity, speed and relevance.
2. Facebook focused on transplanting entire college networks into Facebook, thus ensuring that their early users will always find someone they know.
3. Linkedin focused on building dynamic resumes and user acquisition.
4. Gmail focused on speed, security, and a large storage space.
5. Quora focused on simplicity and a social graph.
6. iPod focused on simplicity and attractiveness.
7. iPad focused on user friendliness, simplicity, and building a dynamic app store.


*Note that the prevailing trend here is simplicity."


Simplicity = Positive #Customer #Experience, agree?

The ServiceMag's curator insight, September 12, 2014 7:36 AM

No Brainer

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Dissecting the Difference Between Japanese and American Retail: Part 2 - A Job Versus a Career

Dissecting the Difference Between Japanese and American Retail: Part 2 - A Job Versus a Career | Market Innovation | Scoop.it
From the narrow perspective of a wholesaler, Japan and the United States of America may appear to sh...

Via The Mann Group, Brian Smith
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Brian Smith's curator insight, September 4, 2014 12:54 PM

Insightful view of cultures of customer service, and could be very applicable to our 3PL teams within our partner retailers, and possibly BD to become promoters or these professionals.  "Japan and America approach this crucial task quite differently. Whereas Americans believe “the customer is always right,” the Japanese mantra is that “the customer is god.”  Japanese workers are proud, polite connoisseurs loyal to their employer just as much as their employer is loyal to them. 

Rescooped by Brian Smith from Retail & Marketing Strategies
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Brick-and-Mortar Retailers: Here are 4 Compelling Reasons to Invest in Foot Traffic Analytics

Brick-and-Mortar Retailers: Here are 4 Compelling Reasons to Invest in Foot Traffic Analytics | Market Innovation | Scoop.it
In the (soon-to-be very distant) past, brick-and-mortar retailers had limited options when it came to analyzing their customers. Sure, they could count on sales and inventory data to evaluate the

Via The Mann Group
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Rescooped by Brian Smith from Retail & Marketing Strategies
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Beacons Score: Results Start to Come In 08/08/2014

Beacons Score: Results Start to Come In 08/08/2014 | Market Innovation | Scoop.it
Beacons Score: Results Start to Come In - 08/08/2014

Via The Mann Group
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Rescooped by Brian Smith from Entrepreneurship, Innovation
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THE BEACONS REPORT: Growth Forecasts For The Most Important Retail Technology Since The Mobile Credit Card Reader

THE BEACONS REPORT: Growth Forecasts For The Most Important Retail Technology Since The Mobile Credit Card Reader | Market Innovation | Scoop.it
The beacons industry is starting to take off. Growth forecasts show triple-digit gains for in-store beacon technology.

Via Marylene Delbourg-Delphis
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Bricks Beat Clicks for Back-to-School Shopping | Specialty Retail Report

Bricks Beat Clicks for Back-to-School Shopping | Specialty Retail Report | Market Innovation | Scoop.it

Via The Mann Group
Brian Smith's insight:

Something to be said about gathering the knowledge from the WWW and taking that buying power to a salesperson who can fill in the gaps you didn't uncover.

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