The IMc Programming Panning process focuses on the way things are communicated by advertising. Marketers nees to understand consumers and how things can be met. By choosing media it will appeal more audiences to deliver infortmation quickly.
The basic task of marketing is combining these four elements into a marketing program to facilitate the potential for exchange with consumers in the marketplace. Integrated Marketing Communications: Evolution of IMC: ...
This article is intresting. It explains about how the world is moving. The consumers are changing. The article shows the changes of how firms do business and how they communicate and engage with people.
This article discusses about the importance of social media in communication and consumers. communication with consumers is the best way of engaging, it brings out the best benefit. social media is the best way to reach out to new people. the chane of opening new ways of commincations opens alot of opportunities for branding.
Nearly two-thirds of marketers plan to increase their social media ad spending this year, including 31 percent who plan to increase their social media budget by more than 10 percent, according to a new report by Nielsen subsidiary Vizu.
For most of those advertisers, that growth is coming at the expense of other marketing channels. For instance, 23 percent say that they are shifting marketing dollars away from online display ads to social. Another 39 percent say they are moving some of their offline marketing budget to social media advertising and 10 percent are taking money away from other online channels.
"Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable."
Summarized and condensed...
Attaining that "wow factor" isn't mutually exclusive with delivering measurable business results, but it requires tackling the following five steps:
The framework. Specifically, you need to spend as much time as you can clearly defining your overall marketing objectives…Nothing derails a marketing machine faster than a campaign that - however awesome it looks on paper - takes away from the overall focus of your company.The concept. The concepts are…a direct result of intense problem solving: What are my objectives (from step one), and what's the most creative and effective way to achieve them?The experience. Every concept must pass the human test. I cannot emphasize this enough. Every social campaign you create must absolutely resonate on a basic, human level.The measurement. Get to know your analytics tool really well. Make sure all your digital properties are tagged appropriately. Create unique campaign IDs that allow you to measure the engagement on every single tweet, post, and update. Walk through the entire user journey yourself - and then dive back into your analytics - to confirm every action is captured, from first click to conversion.The content. I've intentionally left content to the very end. The reason: just as the creative concepts are the result of clearly defined marketing objectives, so content is a direct result of a clearly defined concept and user experience.
Ishika Nair's insight:
This article is easy to understand. I like how its broken into 5 steps and explands very well. Theres a very good point in the article of the way treating your clients because they are not individuals instead of just another sale.
Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts took the top places in a “Social Currency Impact Ranking” from global consulting firm Vivaldi Partners.
Vivaldi defines social currency as the degree to which customers share a brand or information about a brand with others. The firm surveyed more than 5,000 consumers in the U.S., Germany and the U.K. (from a multimillion online panel), researching several hundred digital and social initiatives over more than 60 brands and businesses.
Consumers were surveyed about brands and their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.
Among Vivaldi’s overall conclusions: Achieving top scores in social currency and driving brand performance is expensive and requires continuous commitment and continuity, requiring brands to address the various dimensions of social currency and drive social buzz, large social audiences, and ultimately, engagement.
This article talks about how successful brands work from different social currency. As stated on the articleVivaldi discusses that if there was a universal success factor it would be the degree of engagement. In order to keep the consumer engaged involves finding the right balance of advertising, entertainment and information. Keeping the consumers attracted it requires of finding the right balance of showing information and entertainment. This is why subway develops well on the six social behaviours, as well as affecting on consumers by attention and loyalty. They attract shoppers by developing attentiveness within consumers through main social webs.
This artice is relevant to IMC. It is very interesting. I thought social media is the main strategic to engage with consumers.However this article brings out good point such as, consumers arn't all about social media. The main reason is consumers follow a brand to get discount not exactly ideal for a company's bottom line. It suggests a new way of regarding and continuing consumers.
This article is intresting it explains the affects that changes in consumer behaviour. The author is amazed that mobile phons are in demamnd for spending online through mobile applications. The brands make a good label by adding apps and features. This allows the brands to ensure they increase awareness.
The cost of using flyers to advertise your business is very low, but this does not mean that inexpensive flyers will also look cheap. There are many companies on the internet offering design services at very reasonable prices, ...
This is a very good article. This article is about how you can promote something in so many ways to attract customers. Creating webisites is low budget and effective. To promote a brand things needs to be done creatively it ewill capture customers and benefit your bussiness aswell.
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
In many ways, a successful urban planner is first and foremost a leader, yet far too many professionals lack the ability to lead, and ignore the importance of cultivating good leadership skills.
Leonardo Vazquez, using data from a number of studies of urban planners, shares his concerns about the lack of leadership training among planners:
"Most planners have very little knowledge of or training in leadership and management. Two years ago, when I made a presentation about my leadership development program at the American Planning Association's National Conference, only about 5 out of a group of 70 planners in the room said they had received any training in leadership skills. Many planning schools either do not teach management and leadership skills, or undervalue it by making the topic just another elective. There's a sense, I think, that students will "just learn management skills on the job" (as one planning professor told me). You could say the same thing about statistics or economic analysis. (In fact, in some ways, it might be harder to learn leadership than to learn statistics or economics. You can predict how numbers will affect each other if you put them together.)
Many planners undervalue leadership because, I believe, they hold onto old, incorrect assumptions about the subject. The first is that you can't lead without formal authority. This is a huge error that causes people to disenfranchise themselves. Another is that leaders have to be charismatic. They don't. (And if you don't believe me, read the work of Warren Bennis, who is to the field of leadership what Jane Jacobs, Andres Duany, and Frederick Law Olmsted are to planning.)"
This article is understandable. People need to understand by helping each other out you become successful because doing something helpful to others shows your great initiative. The article just highlights the vital of having a good planning in environement.
The lone conservative columnist at the largest and most influential newspaper in Kentucky says he quit writing for the paper because editors are refusing to publish his opinion piece calling the publication out for its apparent liberal bias.
Columnist John David Dyche told The Daily Caller Monday that he’s written for the Louisville Courier-Journal for about a decade and his column had never been rejected until last week.
Dyche says he quit after Pam Platt, the paper’s editorial page editor, left him a voicemail on Feb. 11 making it clear they wouldn’t run his piece about the paper’s politics.
“Hi, John David, it’s Pam Platt at the Courier-Journal and I’m just calling to let you know that I’m not going to run your column tomorrow,” Platt said, according to a transcript provided to TheDC. “To me it goes sort of off of what your column is supposed to be.”
Added Platt: “My understanding is a conservative take on issues of the day and that’s not what this is. So, anyway, thanks a lot and I’ll talk to you soon.”
TheDC obtained a copy of the rejected column. In it, Dyche called on the editorial page to be more balanced.
“Journalistic jihads against Kentucky’s Republican U. S. Senators, Mitch McConnell and Rand Paul, and crusades for gun control and higher taxes, are in full force and frequently fill almost the entire editorial and op-ed pages,” he wrote. “Such one-sidedness neither works in the marketplace nor serves the public interest.”
Dyche also called on the paper’s reporters to disclose their political affiliations in the spirit of transparency.
“Like the rest of the press, The Courier-Journal claims to play an exalted role in public affairs,” Dyche wrote. “But while righteously demanding absolute openness and full disclosure from every other entity and person involved in government, the press does not apply the same standard to itself. Change that by disclosing the party registration and voting choices of all editors and reporters.”
Aside from it’s avowedly liberal editorial pages, Republicans often claim the paper is more hostile to conservatives like McConnell and Paul than liberals in the state in its news coverage.
An example of the paper’s anti-McConnell stance is its November editorial calling on their senior senator to resign as Senate minority leader because President Obama won re-election. ”If he refuses, his members should oust him and use the next four years to work their way out of the gridlock they created under Mr. McConnell’s tutelage,” the paper argued.
In his column, Dyche wrote that “Newspapers indignantly proclaim that their editorial and news departments do not coordinate…but the hand-in-glove relationship between such ideological soul mates is undeniable” at the Courier-Journal.
“Opening up the process might not prevent such slanted presentation of news in the service of liberal objectives, but it could deter and expose it,” he wrote.
After Platt rejected the column, Dyche sent an email letter to her and publisher Wesley Jackson offering his resignation. He argued his submitted column very much fit under the category of “a conservative take on the issues of the day.”
“One of those issues is liberal media bias,” he wrote in the email, which TheDC obtained.
I think this article is relating with successfaul and non successful by showing the appearances. As shown on the article success is not only be achieved in bussiness or bbby becoming famous. The success indicator merely measures the success within your own lifestyle. This also means people measures success in many different ways and on many different levels when serring goals in life, its important that we indentify what success means to us personally, so that when we succedd we will know it.
With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping.
The use of interactive digital displays are helping to provide customers with an immersive experience that engages multiple senses, something that’s impossible to replicate on the web.
But how and where in-store to best capture the hearts and minds of your shoppers? In this piece, created in partnership with iQ by Intel, PSFK takes a journey around a hypothetical store to point out where a retailer could use digital displays to augment the current experience.
I believe that this article is very true. Newest technology has become a fast paced tool to develop brands that influence consumers with something new. The use of digital displays in stores capture customers attention in more creative ways that shows off the product. As stated in the article many retailers are creating interactive experiences that give customers extra incentive to come inside. The digital display attracts customers to have a look but in a different aspect. The way of showing digital technology for customers the company makes a good statement of it that helps them to grow bigger and better.
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