Social Media is easy. But only in theory...When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother.
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Econsultancy editor Graham Charlton provides an analysis of an interesting study conducted by Econsultancy about the importance of content marketing.
Perhaps the most surprising statistic to come out of this study is that, while 90% of respondents believe that contant marketing will get much bigger within the next year, only a mere 38% of those companies actually have a content marketing strategy in place. Hopefully this number will be more than twice as large at this time next year, because almost three quarters of the respondents claimed that they believe brands are becoming publishers.
Following along with much of what we already know, the study found that the top three reasons for using content marketing include increase engagement, increased traffic to the brand's website, and increased brand awareness.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.