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Social Media Marketing Is A Marathon, Not A Sprint - Business 2 Community

Social Media Marketing Is A Marathon, Not A Sprint - Business 2 Community | Markedsføringsliste | Scoop.it
Business 2 Community
Social Media Marketing Is A Marathon, Not A Sprint
Business 2 Community
The Boston Marathon, the world's oldest annual marathon, serves as a yearly reminder of what hard work, perseverance, and carbo-loading can do.
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A Crash Course in Facebook Marketing

A Crash Course in Facebook Marketing | Markedsføringsliste | Scoop.it
Forget buying an expensive course to learn Facebook Marketing. Check out our FREE Crash Course on all things Facebook.

Via Lynda Dickson
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Blogging For Social Media Marketing - My Top 12 Tips

Blogging For Social Media Marketing - My Top 12 Tips | Markedsføringsliste | Scoop.it

I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the individual marketer or small to medium business. This list is not at all for the large brand, affiliate marketer, the social media author or speaker. Those specific groups are typically about numbers, driving less than targeted traffic, ego inflation and/or putting out volume over substance. Exactly what you should NOT be doing if you are serious about being effective with your blog within social media. If you want to measure REAL results that is – You know things like sales, revenue and new customers. But I digress…


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 2013 2:23 PM

Very practicalblogging basics.

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CMOs: The B-to-B Marketing Model Is Changing. Are Your Marketing Disciplines Evolving With It? | SiriusDecisions Blog

CMOs: The B-to-B Marketing Model Is Changing. Are Your Marketing Disciplines Evolving With It? | SiriusDecisions Blog | Markedsføringsliste | Scoop.it
B-to-b marketing is under the gun to change, and quickly, to respond to changing sales and market needs.

 

Summarized...


Six core disciplines are undergoing change:

Strategy: The discipline that builds the go-to-market (GTM) marketing framework.Communications: The discipline that builds a framework for strategic marketing positioning, which will transform how we manage social media and content.Portfolio: The offering, strategy and interlock discipline. There is more than one way to go to market.Demand: The discipline that creates and enables demand creation.Operations: The discipline that provides the framework for marketing infrastructure and measurement. The role of marketing operations is broadening. Increased investment in marketing automation and marketing resource management technologies will be required in order to scale operations, enable global processes and provide new market and buyer insights.Delivery: The discipline that provides the capability to deliver marketing to multiple channels.
Via marketingIO
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marketingIO's curator insight, April 15, 2013 9:45 AM

Albeit brief, this is tremendous perspective and summarizes the changes that today's B2B CMO is undergoing. We can't help to think that technology drives each one of these core disciplines, and the benefits the CMO can derive from its execution. Click through for further explanation of each changing factor.


  • See the article at www.siriusdecisions.com
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Mayer Becker's curator insight, April 23, 2013 10:41 AM

SiriusDecision says: "The role of marketing operations is broadening..."

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Mastering the Three S Model of content marketing: Make it snackable!

Mastering the Three S Model of content marketing: Make it snackable! | Markedsføringsliste | Scoop.it

How to engage a consumer with a short attention span 

SUMMARY: Online consumers have an attention span of eight seconds -- a second less than the average goldfish, Patricia Travaline writes. That means marketers need to cut to the chase with content that immediately communicates its relevance and urgency. "[I]f marketers want to make an impression, they need to do it quickly," Travaline writes.

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Sean Peh's curator insight, August 20, 2013 7:47 AM

This article basically tells us how to capture a consumer's attention and engage with them through an advertisement. Research shows that an online consumer only have an attention span of eight seconds, which to be honest that's a really short amount of time. 

Having said that, as a marketer, you have to understand your consumers very well to create an advertisement that is relevant to them so that they can relate to it. Of course , the advertisement has to be interesting to be more memorable. It shouldnt have too much information because consumers prefer the advertisements 'snackable' instead of throwing tons of information at them. 

 

Sisyliana Halim's comment, August 22, 2013 2:30 AM
Hi sean, Yes i think consumer engagement is really important, especially when in this time and age when media is growing so fast that people are not having that longer attention span as they should. Especially working with Children (who are the future consumers) can not pay attention to a certain thing for very long, they can only pay attention to a games or advertisement for roughly 3-5mins before they get bored of the thing they are watching or doing. I think in this time and age engagement with consumers is so important. It is getting harder for marketers to find a way to engage consumers into what they are trying to say and do, which is indeed crazy. So i a job for marketers now is to constantly keep up with trends and understand the psychological reasoning behind a consumers decision.
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5 Key Social Media Trends Surfacing at Social Media Marketing World

5 Key Social Media Trends Surfacing at Social Media Marketing World | Markedsføringsliste | Scoop.it
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Delia's curator insight, April 15, 2013 12:44 PM

Looks like podcasts set to get popular .....

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6 Tips to Take Your Facebook Page from Woe to "Whoa"

6 Tips to Take Your Facebook Page from Woe to "Whoa" | Markedsføringsliste | Scoop.it
Is your Facebook page lacking that extra "umph" to put you over the top & start increasing your sales? Check out these 6 easy-to-follow Tips.

Via Lynda Dickson
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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Markedsføringsliste | Scoop.it

...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+.

 

"It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool."

 

Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 2013 4:02 PM

Social media channels Twitter and Google+ will be the ones to watch.