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Entrevista temática sobre Marketing online a David Cantone

Entrevista temática sobre Marketing online a David Cantone | Marketingmedia | Scoop.it
David Cantone es una de las cabezas del marketing online en español. En su blog habla de marketing y negocios para gente inconformista.

Via JAUMEVINCLES
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review]

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Book Review] | Marketingmedia | Scoop.it

"The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.

 

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

 

Divided into three sections—Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale—the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results".

 

Find Out More: http://www.business2community.com/books/book-review-optimize-0323465


Via Antonino Militello
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Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy

Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy | Marketingmedia | Scoop.it
Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute.

I’m going to share a few of my secrets on how integrating open social collaboration helps you produce better work and, in true SEOmoz fashion, improve your organic search results.

Read More: http://www.seomoz.org/blog/open-social-collaboration-the-missing-piece-of-your-seo-and-content-marketing-strategy
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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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How To Improve Your SEO Social Indicators

How To Improve Your SEO Social Indicators | Marketingmedia | Scoop.it

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

 

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

 

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

 

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.

 

Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/


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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | Marketingmedia | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | Marketingmedia | Scoop.it

Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.

 

"Have you ever wanted to know which of your links are driving more traffic?

 

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

 

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

 

This article shows you how to take your social analytics strategy to the next level".

 

Read More: http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/


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Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/