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A Legacy of Vision - YouInc.com

A Legacy of Vision - YouInc.com | Mark-it! | Scoop.it
I had the good fortune to grow up in a successful, entrepreneurial family. I say “good fortune” because every family dinner was like attending a Board meeting.…
Yvonne Chung's insight:

The distinction between a great product idea & a great vision for a company - a very simple question:  What Business Are You Really In?


Blogged by Ken Wong (Queen's University Marketing Prof), published on Arlene Dickinson's You Inc. 

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Billboard Ad For Real-Time Weather Service, Is As Good As Looking Out A Window - DesignTAXI.com

Billboard Ad For Real-Time Weather Service, Is As Good As Looking Out A Window - DesignTAXI.com | Mark-it! | Scoop.it
Billboard Ad For Real-Time Weather Service, Is As Good As Looking Out A Window - DesignTAXI.com
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Dove launches Real Beauty Sketches campaign with series of web films via Ogilvy Toronto

Dove launches Real Beauty Sketches campaign with series of web films via Ogilvy Toronto | Mark-it! | Scoop.it
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful.
Yvonne Chung's insight:

Best comment on YouTube 

 

"The thing is, the ownership isn't what matters. The message still stands, the video is still wonderful, the women are still beautiful. Sure, when it comes down to it, all Dove wants is profit. They don't care about women on an individual level. But the fact remains that there is someone, an actual human, or a group of people maybe, behind this video who DO care about women. This project would never have come about if there weren't someone on the Dove staff who cares about women."

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10 Marketing Masterworks

10 Marketing Masterworks | Mark-it! | Scoop.it
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
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What the Marketing Agency of the Future Will Do Differently

What the Marketing Agency of the Future Will Do Differently | Mark-it! | Scoop.it
Five key attributes marketing firms will need to survive.
Yvonne Chung's insight:

Digital channels have definitely amplified the need for agencies to evolve and adapt.

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Oreo Does It Again with Timely Justin Timberlake Grammy Tweet - PRNewser

Oreo Does It Again with Timely Justin Timberlake Grammy Tweet - PRNewser | Mark-it! | Scoop.it
Oreo Does It Again with Timely Justin Timberlake Grammy Tweet
Yvonne Chung's insight:

Andddd Oreo does it again! It's just as clever. #bringingtastyback 

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How Oreo Got That Twitter Ad Up So Fast

How Oreo Got That Twitter Ad Up So Fast | Mark-it! | Scoop.it
Within minutes of the Super Bowl blackout, Oreo tweeted a perfectly zeitgeisty "dunk in the dark" ad . Here's how.
Yvonne Chung's insight:

Dazzling example of using social media with a short window of opportunity. 

 

The true brilliancy of this ad was its timely message design and message delivery channel. The Super Bowl is regarded as the most expensive advertising spot ($4 million per 30 second) of all time, as it is the most watched American television broadcast yearly with an audience of 111 million viewers. Subsequently, it attracts big brands to pay big bucks to have its commercial viewed alongside. Oreo cleverly leveraged this opportunity in a MUCH cheaper way. The channel is social media; the vehicle is Twitter. The Oreo graphic was “designed, captioned and approved within minutes” of the blackout. Decisions were made in real time. Oreo marketers devised a social media “mission control” center during the game.

 

This is a powerful example of the potential of social media as a viable communication channel – to reach millions with the cost of almost nothing (relative to TV ads in both production value and spot rates). Oreo’s stunt has effectively reached their current (those who follow Oreo on Twitter) and potential customers, reminding them that the Oreo brand is still relevant today. This example crossed the realm of television to the digital, showing the growing power of social media, challenging traditional channels and pushing advertising boundaries to a new age. 

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Social@Ogilvy: Five Principles for Storytelling in a Multi-Screening World

Social@Ogilvy: Five Principles for Storytelling in a Multi-Screening World | Mark-it! | Scoop.it
  eMarketer estimates that the average adult consumes more than 11 hours of media content per day. In November 2011, Facebook alone accounted for an average of 6.6 hours of US social network users’ time during the month.
Yvonne Chung's insight:

"Our narrative will also need to evolve, from a single point in a press release or advertisement to a living entity that develops fully over the course of weeks or months across multiple platforms."

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Advertising

Advertising | Mark-it! | Scoop.it
The Copywriting #Infographic Created by http://www.abccopywriting.com
Yvonne Chung's insight:

Brilliant know-how on brilliant copywriting. Communication defined. 

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Communicating in pictures: The rise of the image

Communicating in pictures: The rise of the image | Mark-it! | Scoop.it

"And the future of image marketing is just around the corner: Travel companies will show albums from happy visitors. B2B companies will show installations with their products built in, overlaid with data on the products and places involved. Marketers will encourage consumers advocates to take pictures of their happy purchases and experiences, and share them. As NFC tags proliferate, someone can just tap something they buy, see images of how people use the product and submit their own.

 

But intelligence about pictures can be even more powerful. By stimulating consumers to share pictures, marketers can learn more about how consumers are using their products to help develop new products."


Via Joachim Scholz, PhD
Yvonne Chung's insight:

No wonder I spend all my time on Pinterest. Fb's 1-billion dollar acquisition of Instagram doesn't seem so crazy now.

 

The power of striking visuals is the fastest & most engaging medium of communication: infographics, animations, memes. As the digital world rewrites all standards of quality content and communication, images proves to be clearly the core content of future marketing. Will word be dead?

 

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Joachim Scholz, PhD's curator insight, January 13, 2013 3:38 PM

It has been many years since my MSc advisor Dr. Jonathan Schroeder, then at the University of Exeter, today residing at the Rochester Institute of Technology, has started talking about visual consumption. With the proliferation of connected cameras, social media and other emerging technology (e.g., NFC tags), this article argues that the flood of pictures that is taken every day will be more and more used by companies in their communication efforts and product development. 

Joachim Scholz, PhD's comment, January 26, 2013 4:30 PM
Its kind of the continuation of a longer last trend. Check out old ads from the 30s to 50s: much more text oriented and informative.
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Sly Ads Hide French Literacy Campaign, Rewards Those Who Take Another Look - DesignTAXI.com

Sly Ads Hide French Literacy Campaign, Rewards Those Who Take Another Look - DesignTAXI.com | Mark-it! | Scoop.it
Sly Ads Hide French Literacy Campaign, Rewards Those Who Take Another Look - DesignTAXI.com
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Mod Men: The World of Mad Men Through a 21st-Century Lens

Mod Men: The World of Mad Men Through a 21st-Century Lens | Mark-it! | Scoop.it
Our designers set their sights on the Mad Men characters, choosing an everyday symbol of each of their lives and transforming it through a 21-century lens.
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2013 Budweiser Super Bowl Ad — The Clydesdales: "Brotherhood"

See Budweiser's 2013 Super Bowl ad featuring our famous Clydesdales horses — and introducing our newest foal, who was just 7 days old during the shoot. For m...
Yvonne Chung's insight:

Budweiser tugged the heartstrings of millions with a poignant Super Bowl 2013 commercial featuring a horse breeder raising a baby Clydesdale horse and then reuniting with him many years later, under the soft lullaby of Fleetwood Mac’s Landslide. It is ranked the No. 3 most shared Super Bowl ad of all time and has immediately garnered 1.5 million shares the next day (Monday morning).

 

Although in the entirety of the ad, it does not feature the product at all (informative executional framework), and barely had any brand name placement until the end, the message design was brilliantly executed.  It heavily used an emotional appeal, creating a strong bond that resonates powerfully between the customer and the brand. Anyone who watches this ad can reflect back to the milestones in their own life when they had to leave their comfort zone for better things, or experience a loved one depart from them. Budweiser had cleverly spun a real tear-jerker story, evoking heartwarming and positive emotions (love, loyalty, etc) that will definitely transfer towards the brand when the viewer purchases their next beer, developing a liking and preference for the brand.

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Why Most Brand Tweets Fell Flat During the Oscars | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Why Most Brand Tweets Fell Flat During the Oscars | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Mark-it! | Scoop.it
most branded tweets fell flat during the oscars.
Yvonne Chung's insight:

Awkward shameless plugging during the Oscars. It's hard to be clever. #brandtweets  #realtimemarketing 

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Fanta: World's First Tastable Print Ad | Ads of the World™

Fanta: World's First Tastable Print Ad | Ads of the World™ | Mark-it! | Scoop.it
Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot b
Yvonne Chung's insight:

World's 1st tastable print ad by Fanta. Tear page up & eat? I'm not sure if I'm amazed or rather disgusted. Either way, I'm down to try it! Acheived new heights of advertising for sure. 

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A Legacy of Vision - YouInc.com

A Legacy of Vision - YouInc.com | Mark-it! | Scoop.it
I had the good fortune to grow up in a successful, entrepreneurial family. I say “good fortune” because every family dinner was like attending a Board meeting.…
Yvonne Chung's insight:

The distinction between a great product idea & a great vision for a company - a very simple question:  What Business Are You Really In?


Blogged by Ken Wong (Queen's University Marketing Prof), published on Arlene Dickinson's You Inc. 

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David Ogilvy Quotes

David Ogilvy Quotes | Mark-it! | Scoop.it
Your Friday Ogilvyism... #DavidOgilvy on advertisements, editorials, and engagement.
Yvonne Chung's insight:

The truth about engaging content & the secret to brilliant advertising. 

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Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age

Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age | Mark-it! | Scoop.it
more spending is flowing toward content marketing, yet many advertisers don't fully understand how to do it or how to measure it.
Yvonne Chung's insight:

One of the golden standards is Red Bull and it's branded content of the mind-blowing skydive. Great entertainment. Great content. 

 

In an increasingly crowded digital space, producing quality content is prime. After all, you have to give value to receive some. 

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