MARK-ETING
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by hunter christopher armstrong from Sustainability Science
Scoop.it!

Can Processed Food Be Healthy?

Can Processed Food Be Healthy? | MARK-ETING | Scoop.it

 preserBurger King makes a low-cal French fry. Processed food wants to compete on the health front. Can it? Fake meat. Super soy. We'll look.


Via PIRatE Lab
hunter christopher armstrong's insight:

Artificial preservatives, and artificial sirloin bi product meal, those are two fancy ways of saying fake and gross. the fast food industry utilizes the properties of processed foods, shelf life, cook time, and price. Real restaurants should not, food should be food, always real never artificially enhanced. Chickens should not be on steroids and cows should never get so large they cease to have the ability to stand

more...
PIRatE Lab's curator insight, September 26, 2013 12:41 PM

An interesting discussion of the near-future of food science/processed foods.  If you haven't t hought about this of late, I suggest listening to the first 3/4 of this show.

 

We are left with the key question, will all this new tech and new investment make our diets more healthful and more sustainable...or just give us more snappy packaging and "health"-washing.

 

Any predictions?

Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Best Adelaide Organic Restaurants

Best Adelaide Organic Restaurants | MARK-ETING | Scoop.it

s eating rA guie to finding the best Adelaide organic restaurants, food, and markets in Australia. Find your next favorite restaurant at organicrestaurants.com.


Via Mark Angus, hunter christopher armstrong
hunter christopher armstrong's insight:
*ASPECT 3* Going green and upgrading to organics is not going to have people flying through your door. But having menu items that enhance the general opinion of organic foods will. Having the right chef, treating the right ingredients the right way can show that your restaurant ca handle and live up to the organic healthy lifestlye
more...
hunter christopher armstrong's curator insight, March 28, 2014 12:25 PM

*ASPECT 3*
The newest health craze is eating organic, at home on the go, and when dining out. but in retrospect everybody still wants to save as much money as possible. Eating healthy with keeping a healthy weight on the wallet. 

hunter christopher armstrong's curator insight, March 28, 2014 12:56 PM

*ASPECT 3*

It may sound crazy but there are indeed farmers in the south who grow and use their own ingredients in their restaurants. Outsourcing a very hefty price tag on food as well as food costs. Its cheaper to waste a steak that you butchered yourself then one that was purchased. And thats something a customer can appreciate, it does not get more local then straight from the farm to your plate

Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Best Adelaide Organic Restaurants

Best Adelaide Organic Restaurants | MARK-ETING | Scoop.it

s eating rA guie to finding the best Adelaide organic restaurants, food, and markets in Australia. Find your next favorite restaurant at organicrestaurants.com.


Via Mark Angus, hunter christopher armstrong
hunter christopher armstrong's insight:

*ASPECT 3*

It may sound crazy but there are indeed farmers in the south who grow and use their own ingredients in their restaurants. Outsourcing a very hefty price tag on food as well as food costs. Its cheaper to waste a steak that you butchered yourself then one that was purchased. And thats something a customer can appreciate, it does not get more local then straight from the farm to your plate

more...
hunter christopher armstrong's curator insight, March 28, 2014 12:25 PM

*ASPECT 3*
The newest health craze is eating organic, at home on the go, and when dining out. but in retrospect everybody still wants to save as much money as possible. Eating healthy with keeping a healthy weight on the wallet. 

hunter christopher armstrong's curator insight, March 28, 2014 1:03 PM
*ASPECT 3* Going green and upgrading to organics is not going to have people flying through your door. But having menu items that enhance the general opinion of organic foods will. Having the right chef, treating the right ingredients the right way can show that your restaurant ca handle and live up to the organic healthy lifestlye
Rescooped by hunter christopher armstrong from Adelaide Scenes
Scoop.it!

Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers

Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers | MARK-ETING | Scoop.it

ASPECT 3*Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers.


Via Mark Angus
hunter christopher armstrong's insight:

*ASPECT 3*

Farmers markets are a great way to show your green side to your customers. Farmers markets are events when local farmers from around one town all bring in their crop, livestock, etc and sell it. For a restaurant owner this is great, great food, great prices, great people, and its all for a great cause. This can be a huge selling point, letting those locals that come into your store know that you are not outsourcing the farmers that live down the street from them

more...
Mark Angus's curator insight, August 1, 2013 8:29 PM

Wakefield Grange are a new farmgate butchery on the Fleurieu Peninsula with a wonderful ethos and approach to their stock. For those of us lucky enough to live in Adelaide and South Australia, Wakefield Grange will be at Adelaide Hills Farmers Market and Goolwa Wharf Markets this weekend (3 & 4 August). Pop along to see them to get great discounts on their grass-fed, free range beef and lamb or, if you can’t make it, visit their website at www.wakefieldgrange.com.au to order for home delivery!

hunter christopher armstrong's curator insight, March 28, 2014 12:51 PM

*ASPECT 3* 

Above all else organic or natural foods simply taste better. Much more flavor can be extracted from local wholesome food other then chemicley induced food. Quality should be a target for every resaurant ever in existence, and a huge factor in quality of the final product is the quality of the raw materials. The fresher fruits and veggies serve better then those that have been shipped over an ocean, then loaded onto a plane, and then onto a truck. Compared to picked, bagged, and handed to you

Rescooped by hunter christopher armstrong from WordPress Theme Review
Scoop.it!

Organic Themes - Restaurant WordPress Theme Review

Organic Themes - Restaurant WordPress Theme Review | MARK-ETING | Scoop.it
Review : Restaurant WordPress Theme is a premium theme by Organic Themes which comes with special menu template. Restaurant Theme is ideal for bars, family restaurants, coffee bars

Via Wptheme Desk
hunter christopher armstrong's insight:

*ASPECT 3*

Putting an organic banner around your website is a great way to show your proactive and with the new trend. It represents that your restaurant  adjusts with the modern world, that you have fixed to not only the internet generation but also the organic which is a key thing customers are in search of

more...
No comment yet.
Rescooped by hunter christopher armstrong from FOOD? HEALTH? DISEASE? NATURAL CURES???
Scoop.it!

50 Interesting Facts about Organic Food

50 Interesting Facts about Organic Food | MARK-ETING | Scoop.it
Interesting organic food facts, including history, controversy, statistics, and more.

Via Troy Mccomas (troy48)
hunter christopher armstrong's insight:

*ASPECT 3*

its no surprise that organic foods are becoming a everyday thing. Health nuts introduced them to the public. Organic foods are better in almost every aspect. They are much better for you and its proven they have much more nutritional value. some even have true medicinal purposes

more...
No comment yet.
Rescooped by hunter christopher armstrong from Restaurant Marketing
Scoop.it!

Overview of the Restaurant Marketing

Overview of the Restaurant Marketing | MARK-ETING | Scoop.it

Restaurant Marketing: Overview of the components of successful restaurant marketing, promotion. - http://goo.gl/T24Hz

 


Via Denzil Erick
hunter christopher armstrong's insight:

The 21st century is has turned the culinary world into a very flashy career, with Bobby Flay on one station and Michael Simon on the other. the customers coming through the door want to eat at a place that has an iron chef in the kitchen, which yes is a far out idea. But it's not totally unreal, cooking shows make celebrities out of students who have recently graduated. chefs on shows stir up a lot of hooplah And make customers have to eat the dish that those chefs cooked on the tv. Something as simple as sending your exec chef to Hollywood to compete could explode revenue and profit margin  

more...
No comment yet.
Rescooped by hunter christopher armstrong from WordPress Google SEO and Social Media
Scoop.it!

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser | MARK-ETING | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

Via WordPress SEO & Social Media
hunter christopher armstrong's insight:

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

more...
hunter christopher armstrong's curator insight, March 18, 2014 2:22 PM

Currently, social media is huge. New businesses can reach out and contact hungry customers without even meeting face to face or exchanging a physical brochure or coupon. It's free advertisement at its finest, seeing as how any business can open a social media account and begin to market your name, sell the brand. And the more activity a page gets the more popular and more chance it has to become a internet hit, people just want to see what's going on, like mindless zombies clicking away

Graig Angarella's curator insight, April 26, 2014 5:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 2014 6:04 AM

Social media Marketing

Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Restaurant Menu Designs

Restaurant Menu Designs | MARK-ETING | Scoop.it
This useful guide explains how to use the four components of successful restaurant menu design to create a menu that really sells.

Via PinnacleHospitalitySystems, hunter christopher armstrong
hunter christopher armstrong's insight:

finding the right executive chef is important for designing a quality menu. The chef should be innovative, creative, yet should still fit with the owners idea and dream for the company. A bad chef can make serious errors on the menu which can ultimately lead to the restraints demise. customers not showing interest or buying expensive plates that are priced far too low

more...
PinnacleHospitalitySystems's curator insight, March 7, 2013 10:32 AM

Effective restaurant menu design will increase sales. Use this guide to create a menu that really sells: http://bit.ly/W5zVyq

hunter christopher armstrong's curator insight, February 20, 2014 2:54 PM

Menu planning is the job of the executive chef of the restaurant unless it's a corporate run facility. That being said, menus must remain fresh, new, and edgy. innovative ideas is what brings in the new customers and keeps regulars coming back. having a chef who knows what they're putting in their menu is a major aspect in running a successful restaurant 

hunter christopher armstrong's curator insight, March 6, 2014 12:19 PM

This is not generally associated with any of my aspects but i finally found a source for menu design. menu design is a very important, the guest does not want to read a novel when they come in. menus should stay within 1 to 3 pages, no more no less. separate menus for drinks and desserts are appropriate if theres enough to fill them respectively 

Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Location-Based Marketing for Restaurants

Location-Based Marketing for Restaurants | MARK-ETING | Scoop.it

Location-based actions, also known as LBAs, have been a huge shifter in social media for business. LBAs have been deemed the ROI of social because it connects a social action to an actual, in-store visit. In fact, based on the Restaurant Social Media Index’s (RSMI) overall LBA data, $12.6 billion in revenue has been attributed to location-based actions. 


Via Bob Frazier, hunter christopher armstrong
hunter christopher armstrong's insight:

overall location is also very crucial, you want to be located in a area with a large population. Central Nebraska would not be a great choice with the low population of Nebraska, New York, New York on the other hand would be choice

more...
Bob Frazier's curator insight, February 16, 2014 10:52 AM

The world of marketing is ever-changing. One thing that won’t be going off-trend anytime soon is location-based marketing. Location-Based Marketing, as described by Rori Duboff, Global Head of Strategy at Havas Media, is “being able to connect with the consumer in a meaningful way – in the right place, at the right time, with the right message.” Location-Based Marketing and most 2014 Restaurant means Mobile, Mobile is NOW!  Great article and to stay up to date on Mobile subscribe to the weekly "Restaurant Newsletter" at http://pos-advicenewsletter.com/ 

hunter christopher armstrong's curator insight, March 6, 2014 12:20 PM

location of your business is a very large aspect into success. a bad location can sink a company, you dont want to pick a location that no one will see the building. Main roads with alot of foot and vehicle travel is the best choice

hunter christopher armstrong's curator insight, March 18, 2014 1:30 PM

Locating culinary trends is very important. Speaking vaguely, texans don't want to have sushi and small intricate plates. They want southern heart meals. Which goes hand an hand with those in higher end cities not wanting strictly line food, and greasy fried foods. They want the nicer cuts of meat and outstanding quality

Rescooped by hunter christopher armstrong from Pinnacle Hospitality Systems
Scoop.it!

Restaurant Menu Designs

Restaurant Menu Designs | MARK-ETING | Scoop.it
This useful guide explains how to use the four components of successful restaurant menu design to create a menu that really sells.

Via PinnacleHospitalitySystems
hunter christopher armstrong's insight:

This is not generally associated with any of my aspects but i finally found a source for menu design. menu design is a very important, the guest does not want to read a novel when they come in. menus should stay within 1 to 3 pages, no more no less. separate menus for drinks and desserts are appropriate if theres enough to fill them respectively 

more...
PinnacleHospitalitySystems's curator insight, March 7, 2013 10:32 AM

Effective restaurant menu design will increase sales. Use this guide to create a menu that really sells: http://bit.ly/W5zVyq

hunter christopher armstrong's curator insight, February 20, 2014 2:54 PM

Menu planning is the job of the executive chef of the restaurant unless it's a corporate run facility. That being said, menus must remain fresh, new, and edgy. innovative ideas is what brings in the new customers and keeps regulars coming back. having a chef who knows what they're putting in their menu is a major aspect in running a successful restaurant 

hunter christopher armstrong's curator insight, March 18, 2014 1:33 PM

finding the right executive chef is important for designing a quality menu. The chef should be innovative, creative, yet should still fit with the owners idea and dream for the company. A bad chef can make serious errors on the menu which can ultimately lead to the restraints demise. customers not showing interest or buying expensive plates that are priced far too low

Rescooped by hunter christopher armstrong from Preservative free
Scoop.it!

Processed Food Facts

Processed Food Facts | MARK-ETING | Scoop.it
Facts and information about processed foods.

Via Tanya Joosten
hunter christopher armstrong's insight:

*ASPECT 3*

Processed food do indeed have a lot of dangerous properties, its mainly from the process taken to create them. Oxidation and use of amonia to clean meats. Some of its scary, Processed foods should be entirely eliminated from the general public. They are unhealthy and cause serious health risks. People think they taste good and its cheap is a large incentive for people to consume them, this is because variety of organic restaurants is very very slim

more...
No comment yet.
Rescooped by hunter christopher armstrong from Socially Responsible Mama
Scoop.it!

Going Green to Make Green: Sustainability in Restaurants - Restaurant News - QSR magazine

Going Green to Make Green: Sustainability in Restaurants - Restaurant News - QSR magazine | MARK-ETING | Scoop.it

According to a recent Mintel report, just more than half (57%) of respondents are willing to pay more for local and sustainable fare; however, the majority of those are only willing to pay a mere 1-5% more.

 

Local/organic ingredients and sustainable ingredients lagged severely behind with only 7% of people saying that drove them to a restaurant.


Via Sharon Schneider
hunter christopher armstrong's insight:

Going green, and helping to reduce your global foot print is very important to your restaurants reputation. Nobody wants to be known as the outdated restaurant especially not in todays culinary world. Flourescent lighting, eco friends grills and friers, and low consumption refrigeration units are all ideal ways to help go green

more...
No comment yet.
Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers

Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers | MARK-ETING | Scoop.it

ASPECT 3*Wakefield Grange Farmgate Butchery - Farmers’ Markets Special Offers.


Via Mark Angus, hunter christopher armstrong
hunter christopher armstrong's insight:

*ASPECT 3* 

Above all else organic or natural foods simply taste better. Much more flavor can be extracted from local wholesome food other then chemicley induced food. Quality should be a target for every resaurant ever in existence, and a huge factor in quality of the final product is the quality of the raw materials. The fresher fruits and veggies serve better then those that have been shipped over an ocean, then loaded onto a plane, and then onto a truck. Compared to picked, bagged, and handed to you

more...
Mark Angus's curator insight, August 1, 2013 8:29 PM

Wakefield Grange are a new farmgate butchery on the Fleurieu Peninsula with a wonderful ethos and approach to their stock. For those of us lucky enough to live in Adelaide and South Australia, Wakefield Grange will be at Adelaide Hills Farmers Market and Goolwa Wharf Markets this weekend (3 & 4 August). Pop along to see them to get great discounts on their grass-fed, free range beef and lamb or, if you can’t make it, visit their website at www.wakefieldgrange.com.au to order for home delivery!

hunter christopher armstrong's curator insight, March 28, 2014 12:45 PM

*ASPECT 3*

Farmers markets are a great way to show your green side to your customers. Farmers markets are events when local farmers from around one town all bring in their crop, livestock, etc and sell it. For a restaurant owner this is great, great food, great prices, great people, and its all for a great cause. This can be a huge selling point, letting those locals that come into your store know that you are not outsourcing the farmers that live down the street from them

Rescooped by hunter christopher armstrong from FOOD? HEALTH? DISEASE? NATURAL CURES???
Scoop.it!

FDA Proposes Ban on Trans Fats

Its The FDA recently proposed a ban on trans fats after finally recognizing that trans fats are not safe for use in food. The proposed ban would eliminate partia...


Via Troy Mccomas (troy48)
more...
No comment yet.
Rescooped by hunter christopher armstrong from Adelaide Scenes
Scoop.it!

Best Adelaide Organic Restaurants

Best Adelaide Organic Restaurants | MARK-ETING | Scoop.it

s eating rA guie to finding the best Adelaide organic restaurants, food, and markets in Australia. Find your next favorite restaurant at organicrestaurants.com.


Via Mark Angus
hunter christopher armstrong's insight:

*ASPECT 3*
The newest health craze is eating organic, at home on the go, and when dining out. but in retrospect everybody still wants to save as much money as possible. Eating healthy with keeping a healthy weight on the wallet. 

more...
hunter christopher armstrong's curator insight, March 28, 2014 12:56 PM

*ASPECT 3*

It may sound crazy but there are indeed farmers in the south who grow and use their own ingredients in their restaurants. Outsourcing a very hefty price tag on food as well as food costs. Its cheaper to waste a steak that you butchered yourself then one that was purchased. And thats something a customer can appreciate, it does not get more local then straight from the farm to your plate

hunter christopher armstrong's curator insight, March 28, 2014 1:03 PM
*ASPECT 3* Going green and upgrading to organics is not going to have people flying through your door. But having menu items that enhance the general opinion of organic foods will. Having the right chef, treating the right ingredients the right way can show that your restaurant ca handle and live up to the organic healthy lifestlye
Rescooped by hunter christopher armstrong from Restaurant Marketing
Scoop.it!

ATTENTION: Restaurant Marketing People - Restaurant Advertising To Bus Drivers

ATTENTION: Restaurant Marketing People - Restaurant Advertising To Bus Drivers | MARK-ETING | Scoop.it

One of the hardest parts of restaurant marketing is trying to get an advantage over your rivals, but the good news is that there is one particular way that can get you more business on a regular basis and without you having to do too much work. http://goo.gl/Zs6ha


Via Denzil Erick
hunter christopher armstrong's insight:

Statistically speaking  restaurants built in large cities do the best, which opens up a new category for marketing. Public transportation, people being forced to sit or stands still. Well throw, a small to go menu in on the seat in front of them. They see it, see the pictures and it gets them thinking. "Where's this place?" thousands and thousands of different people enter and leave the same bus in one day. That has the potential for a lot of people to come across 

more...
No comment yet.
Rescooped by hunter christopher armstrong from Restaurant Marketing
Scoop.it!

Restaurant Promotion Ideas

Restaurant Promotion Ideas | MARK-ETING | Scoop.it

Restaurateurs would prefer to think about food than to think about marketing. Check out these three easy and low-cost marketing tactics about your restaurant. http://goo.gl/vciep


Via Denzil Erick
hunter christopher armstrong's insight:

Customers are the sole proprietor of profit and cash flow into the restaurant. Which makes getting them through the door very important. Cash is tight nowadays and people want to make their money  last as long as possible. Simple promotions, hours of the day with special pricing, and coupons will have customers saving a buck or two and keep them coming back. 

more...
No comment yet.
Rescooped by hunter christopher armstrong from WordPress Google SEO and Social Media
Scoop.it!

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser | MARK-ETING | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

Via WordPress SEO & Social Media
hunter christopher armstrong's insight:

Currently, social media is huge. New businesses can reach out and contact hungry customers without even meeting face to face or exchanging a physical brochure or coupon. It's free advertisement at its finest, seeing as how any business can open a social media account and begin to market your name, sell the brand. And the more activity a page gets the more popular and more chance it has to become a internet hit, people just want to see what's going on, like mindless zombies clicking away

more...
hunter christopher armstrong's curator insight, March 18, 2014 2:24 PM

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

Graig Angarella's curator insight, April 26, 2014 5:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 2014 6:04 AM

Social media Marketing

Rescooped by hunter christopher armstrong from MARK-ETING
Scoop.it!

Location-Based Marketing for Restaurants

Location-Based Marketing for Restaurants | MARK-ETING | Scoop.it

Location-based actions, also known as LBAs, have been a huge shifter in social media for business. LBAs have been deemed the ROI of social because it connects a social action to an actual, in-store visit. In fact, based on the Restaurant Social Media Index’s (RSMI) overall LBA data, $12.6 billion in revenue has been attributed to location-based actions. 


Via Bob Frazier, hunter christopher armstrong
hunter christopher armstrong's insight:

Locating culinary trends is very important. Speaking vaguely, texans don't want to have sushi and small intricate plates. They want southern heart meals. Which goes hand an hand with those in higher end cities not wanting strictly line food, and greasy fried foods. They want the nicer cuts of meat and outstanding quality

more...
Bob Frazier's curator insight, February 16, 2014 10:52 AM

The world of marketing is ever-changing. One thing that won’t be going off-trend anytime soon is location-based marketing. Location-Based Marketing, as described by Rori Duboff, Global Head of Strategy at Havas Media, is “being able to connect with the consumer in a meaningful way – in the right place, at the right time, with the right message.” Location-Based Marketing and most 2014 Restaurant means Mobile, Mobile is NOW!  Great article and to stay up to date on Mobile subscribe to the weekly "Restaurant Newsletter" at http://pos-advicenewsletter.com/ 

hunter christopher armstrong's curator insight, March 6, 2014 12:20 PM

location of your business is a very large aspect into success. a bad location can sink a company, you dont want to pick a location that no one will see the building. Main roads with alot of foot and vehicle travel is the best choice

hunter christopher armstrong's curator insight, March 18, 2014 1:27 PM

overall location is also very crucial, you want to be located in a area with a large population. Central Nebraska would not be a great choice with the low population of Nebraska, New York, New York on the other hand would be choice

Rescooped by hunter christopher armstrong from Restaurant Technology News, Ideas & Articles
Scoop.it!

Location-Based Marketing for Restaurants

Location-Based Marketing for Restaurants | MARK-ETING | Scoop.it

Location-based actions, also known as LBAs, have been a huge shifter in social media for business. LBAs have been deemed the ROI of social because it connects a social action to an actual, in-store visit. In fact, based on the Restaurant Social Media Index’s (RSMI) overall LBA data, $12.6 billion in revenue has been attributed to location-based actions. 


Via Bob Frazier
hunter christopher armstrong's insight:

location of your business is a very large aspect into success. a bad location can sink a company, you dont want to pick a location that no one will see the building. Main roads with alot of foot and vehicle travel is the best choice

more...
Bob Frazier's curator insight, February 16, 2014 10:52 AM

The world of marketing is ever-changing. One thing that won’t be going off-trend anytime soon is location-based marketing. Location-Based Marketing, as described by Rori Duboff, Global Head of Strategy at Havas Media, is “being able to connect with the consumer in a meaningful way – in the right place, at the right time, with the right message.” Location-Based Marketing and most 2014 Restaurant means Mobile, Mobile is NOW!  Great article and to stay up to date on Mobile subscribe to the weekly "Restaurant Newsletter" at http://pos-advicenewsletter.com/ 

hunter christopher armstrong's curator insight, March 18, 2014 1:27 PM

overall location is also very crucial, you want to be located in a area with a large population. Central Nebraska would not be a great choice with the low population of Nebraska, New York, New York on the other hand would be choice

hunter christopher armstrong's curator insight, March 18, 2014 1:30 PM

Locating culinary trends is very important. Speaking vaguely, texans don't want to have sushi and small intricate plates. They want southern heart meals. Which goes hand an hand with those in higher end cities not wanting strictly line food, and greasy fried foods. They want the nicer cuts of meat and outstanding quality