Torsdag 2 august holdt jeg foredrag på Social Summer 2012. Jeg ble utfordret av Thomas Moen å snakke om ROI i sosiale medier noe jeg har ganske høylytt har snakket om tidligere. Som en er som er kjent (i følge Thomas Moen) som en liten snill med hissig bergenser rundt ROI var nok forventningene store til at jeg skulle si Fuck ROI. Men som Eivind Savio sa det så bra på twitter noen dager før Social Summer:
“Å si #FuckROI vitner i bestefall om liten forståelse av hvilke verdier #SoMe kan bidra med. Er heller ikke en “bonus”, men bevisst jobbing.”
Don't write off Google+ just yet — compared to Facebook's early days, its growth is meteoric. It took Facebook nearly a year to reach a million users and more than four years to reach 100 million. It took Google+ about two weeks to reach 10 million, and less than a year to reach 100 million.
Quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there…and here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year.
The marketing changes announced this week lend themselves to Facebook merging the rules for pages and advertising into one set of terms. The updated terms really reflect the move to timeline, which will impel brands to purchase more ads.
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