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Rescooped by Marianne Aune Solheim from Sosial på norsk
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Kem faen e Roi – Social Summer 2012

Kem faen e Roi – Social Summer 2012 | Social media FB | Scoop.it

Torsdag 2 august holdt jeg foredrag på Social Summer 2012.
Jeg ble utfordret av Thomas Moen å snakke om ROI i sosiale medier noe jeg har ganske høylytt har snakket om tidligere. Som en er som er kjent (i følge Thomas Moen) som en liten snill med hissig bergenser rundt ROI var nok forventningene store til at jeg skulle si Fuck ROI. Men som Eivind Savio sa det så bra på twitter noen dager før Social Summer:

“Å si #FuckROI vitner i bestefall om liten forståelse av hvilke verdier #SoMe kan bidra med. Er heller ikke en “bonus”, men bevisst jobbing.”


Via The New Company
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Social Summer 2012 – møkkagod stemning til tross for drittvær

Social Summer 2012 – møkkagod stemning til tross for drittvær | Social media FB | Scoop.it

Litt krangling på Twitter, økende engasjement på Google+ og mange fabelaktige foredragsholdere.


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Facebook Studio: Putting our newest solutions to work for your business

Facebook Studio: Putting our newest solutions to work for your business | Social media FB | Scoop.it
For businesses, Facebook offers Pages to connect with people, ads and sponsored stories to reach people and their friends, and technology to make your business more engaging.
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3 Ways Marketers Can Reach Facebook's Mobile Audience

3 Ways Marketers Can Reach Facebook's Mobile Audience | Social media FB | Scoop.it
Marketers need to get serious about mobile in 2012. Here are three new ways you can build mobile into your Facebook marketing plan.
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Rescooped by Marianne Aune Solheim from Social Business Trends
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CHART OF THE DAY: Google+ Is Growing Much Faster Than Facebook Did In The Early Days

CHART OF THE DAY: Google+ Is Growing Much Faster Than Facebook Did In The Early Days | Social media FB | Scoop.it

Don't write off Google+ just yet — compared to Facebook's early days, its growth is meteoric.
It took Facebook nearly a year to reach a million users and more than four years to reach 100 million. It took Google+ about two weeks to reach 10 million, and less than a year to reach 100 million.

 


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10 Top Execs Share Their Social Media Secrets

10 Top Execs Share Their Social Media Secrets | Social media FB | Scoop.it
When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips.
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12 Top Community Managers Share Their Tips for Better Engagement

12 Top Community Managers Share Their Tips for Better Engagement | Social media FB | Scoop.it
Learn from 13 great community managers how to promote quality interaction with your fans and customers on social media.
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TechCrunch | Key Takeaways From The Facebook Marketing Conference

TechCrunch | Key Takeaways From The Facebook Marketing Conference | Social media FB | Scoop.it
Facebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet.
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Report: How Social Marketing Works for Retail Brands [Report]

Report: How Social Marketing Works for Retail Brands [Report] | Social media FB | Scoop.it
In late June, I wrote about ComScore’s second report called “The Power of Like2 – How Social Marketing Works” and how it’s not just about getting...
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Oppdatert sirkel fra #socialsummer - nå med 83 deltakere …

Oppdatert sirkel fra #socialsummer - nå med 83 deltakere … | Social media FB | Scoop.it

Oppdatert sirkel fra Social Summer - nå med 83 deltakere

Her har vi funnet 83 personer med Google+ profil som var med på gårdagens #socialsummer på Langøyene i Oslofjorden, og samlet dem i en sirkel.


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- Mindre halleluja i sosiale medier

- Mindre halleluja i sosiale medier | Social media FB | Scoop.it
- Kundene krever at både faget og bransjen har et litt mindre hallelujaforhold til verktøyene i sosiale medier, skriver Heidi «Vampus» Nordby Lunde i denne kommentareren.
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Facebook CRM

Facebook CRM | Social media FB | Scoop.it
Har du tenkt på de mulighetene som ligger der for CRM via Facebook. Du trenger ikke et stort fancy CRM-system (selv om det hjelper). Bare tenk deg alle de data som Facebook gir deg tilgang til ove...
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Rescooped by Marianne Aune Solheim from Social Business Trends
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101 Examples of Social Business ROI from Peter Kim, Dachis Group

101 Examples of Social Business ROI from Peter Kim, Dachis Group | Social media FB | Scoop.it

Quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there…and here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year.


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Why Your Company Is Screwed If You Don't Go Social

Why Your Company Is Screwed If You Don't Go Social | Social media FB | Scoop.it

We're in the middle of a massive social revolution, says Salesforce.com CEO Marc Benioff.

 


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Rescooped by Marianne Aune Solheim from The "New Facebook"
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Facebook Merges Rules For Ads And Timeline Pages

Facebook Merges Rules For Ads And Timeline Pages | Social media FB | Scoop.it

The marketing changes announced this week lend themselves to Facebook merging the rules for pages and advertising into one set of terms.
The updated terms really reflect the move to timeline, which will impel brands to purchase more ads.


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The Black-Eyed Times's comment, March 24, 2012 6:35 PM
???