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Rescooped by Marcus Hamilton from Integrated Marketing Communications | IMC
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis, IMCyclopedia.com
Marcus Hamilton's insight:

A slide show on how content curation helps drive positive SEO, a must for any digital marketer in the age of information. The slide show highlights the application of content curation and explains with some statistics the advantage (cost and time) of developing an integrated intent curation strategy into your content calendar.

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Patricia Alvarez's curator insight, January 16, 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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Rescooped by Marcus Hamilton from Digital Marketing for Pharma
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Coming soon to your Twitter feed: 15 new types of ads

Coming soon to your Twitter feed: 15 new types of ads | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
Twitter will debut 15 types of new ad products and improved ways to target users over the next six months, as it seeks to compete with Facebook to win e-commerce companies and game advertisers.

Via Julie O'Donnell
Marcus Hamilton's insight:

Twitter is upgrading its advertising arsenal, making targeting marketing easier. With 15 new advertising products marketers will be able to select one that works with their target market and integrate it into their advertising strategy. If the desired outcome is not achieved, look at the analytics and try again, good one Twitter. 

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How to Easily Double Your Traffic from Social Media

How to Easily Double Your Traffic from Social Media | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
One great way to do this is to share your content on social media more than once.
Marcus Hamilton's insight:

Recycle your content to create more engagement for less investment.  Want to know how? strategy inside. 

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Leon Wang's curator insight, May 12, 2014 10:48 PM

There are some strategies inside on how to easily double our traffic from social media while avoiding to be spammers for our social feeders. In addition to that, this content teaches through step by step on what could be doing better of posting acceptable messages while helping monitor the impact of these messages.     

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The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC] | Social Media Today

The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC] | Social Media Today | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
Marcus Hamilton's insight:

The art of a Social Media wordsmith is harder than one would think. Here is a quick info graph on some key words and actions marketers can use as a start up guide to engage consumers. Remember it is important to measure your post as to develop a better understanding of what works for your fans.

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Why Social Media Marketing Doesn't Work

Why Social Media Marketing Doesn't Work | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
Marketers generally fail at social media marketing.
Marcus Hamilton's insight:

Just lik any Marketing tool, you need a well planed strategy, process, measures, controls and goals. In contrast to the usual '8 tips for this or that, or win with social media'. Worth a look to critically balance the positive praises of social media.  

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New Map of Twitterverse Finds 6 Types of Networks

New Map of Twitterverse Finds 6 Types of Networks | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
People tweet about anything and everything, but a new Twitter analysis by a UMD computer scientist shows much of this conversation falls into six distinct patterns or networks.
Marcus Hamilton's insight:

Recent research uncovers six main types of networks within the Twitterverse. This can helps us better segment and understand the motivation and activities of users and how best to create or curate content to engage them. So which network do you operate in?

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Latest Digital Marketing Trends - State Of Digital Marketing 2014 - Stan Ventures

http://www.stanventures.com/internet-marketing/internet-marketing-strategy.php - Latest Digital Marketing Trends - State Of Digital Marketing 2014 A survey w...
Marcus Hamilton's insight:

An Infograph Video that looks into some statistics surrounding the digital marketing trends, objectives, difficulties and channels used and faced by marketer's today. 

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Rescooped by Marcus Hamilton from Integrated Marketing Communications | IMC
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis, IMCyclopedia.com
Marcus Hamilton's insight:

A slide show on how content curation helps drive positive SEO, a must for any digital marketer in the age of information. The slide show highlights the application of content curation and explains with some statistics the advantage (cost and time) of developing an integrated intent curation strategy into your content calendar.

more...
Patricia Alvarez's curator insight, January 16, 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




Rescooped by Marcus Hamilton from Hospitality Digital Marketing & Beyond
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Social Signals and SEO

Social Signals and SEO | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed.

Via Alexandre Guapyassu
Marcus Hamilton's insight:

The wining SEO formula to succeed.

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24 Tips on How to Make Awesome Landing Pages | WordStream

24 Tips on How to Make Awesome Landing Pages | WordStream | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
Learn how to make great landing pages that convert visitors with our top-notch landing page tips and examples of awesome landing pages.
Marcus Hamilton's insight:

In a world where first impressions are everything it is imperative that you have a wining landing page to convert your visitors. 

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Rescooped by Marcus Hamilton from Content Creation, Curation, Management
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Top 10 Things to Measure in Google Analytics

Top 10 Things to Measure in Google Analytics | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it

“What are the most important things to track in Google Analytics?”


Via massimo facchinetti
Marcus Hamilton's insight:

Google analytics is one tool that marketers can use to gather data to help segment and better understand their customer. Why is this important? First, in this digital age it is expected that marketers have at-lest an understanding of the essentials of Google analytics, which i did not when I entered the professional work place. secondly you can use this data to help you create engaging content specific to your customers! 

 

So here are 10 basics to help you gain an understanding and make you sound like  an expert. Fake it till you make it.

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The 9 On-Page SEO Elements You Need In 2014

The 9 On-Page SEO Elements You Need In 2014 | Marcus Hamilton's Content Curation Engine (IMC) | Scoop.it
With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us [...]
Marcus Hamilton's insight:

SEO has become imperative for online marketing, if you want to be found in the digital age Google is the gate keeper. With the integration of SEO into your website you can achieve organic results that marketers would pay big money for. Here is an article that identifies 9 on-page SEO elements to help you. The over all conclusion is, constant creation/curation of awesome relevant content is the key. 

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