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Rescooped by Michaelmachine from Integrated Marketing Communications | IMC
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5 companies using content to become thought leaders (single page view) - iMediaConnection.com

5 companies using content to become thought leaders (single page view) - iMediaConnection.com | Marcoms | Scoop.it

Via IMCyclopedia.com
Michaelmachine's insight:
Consumers thirst for information is leading to companies sharing more of their information that would have otherwise normally considered sensitive information
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Rescooped by Michaelmachine from Integrated Marketing Communications | IMC
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How Coca-Cola tells engaging stories via social - iMediaConnection.com

How Coca-Cola tells engaging stories via social - iMediaConnection.com | Marcoms | Scoop.it

Via IMCyclopedia.com
Michaelmachine's insight:
Cool to see real world applications of how large companies use social media to reach target consumers
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Rescooped by Michaelmachine from marcoms
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Changes at LinkedIn Create New Marketing Opportunities

Changes at LinkedIn Create New Marketing Opportunities | Marcoms | Scoop.it
“ LinkedIn is going through a massive transformation as it becomes a B2B content publishing platform.”
Via Steve Lodge
Michaelmachine's insight:
Interesting article..LinkedIn expanding into company to company profile sharing and marketing
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Rescooped by Michaelmachine from Integrated Marketing Communications | IMC
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The Mobile Web Is Dead, It's All About Apps

The Mobile Web Is Dead, It's All About Apps | Marcoms | Scoop.it

Via IMCyclopedia.com
Michaelmachine's insight:

Good article on how where most of our time and attention is directed towards when accessing the media. By understanding this there is an obvious opportunity for marketers and businesses to capitalize on if they haven't already. The phrase " Is there an app for that?" is only going to become more prevalent in society we live in.

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Rescooped by Michaelmachine from marcoms
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28 million hours a day are spent on Twitter in UK

28 million hours a day are spent on Twitter in UK | Marcoms | Scoop.it
“ Brits clock up 28 million hours on Twitter a day, while 24 million hours are spent on Facebook, research from first direct has found.The...”
Via Steve Lodge
Michaelmachine's insight:
Shows just how much time we spend on social media and oh it's playing a part in increasing mass communication
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Rescooped by Michaelmachine from International Marketing Communications
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How ethical are our food companies?

How ethical are our food companies? | Marcoms | Scoop.it
“ Love that chocolate Haagen-Dazs ice-cream? But what about the way its makers treat their farmers? How about KitKat and the way its production impacts the environment? (Coca-Cola's policies support women, but don't help farmers enough.”
Via Paul Squirrell
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