Good article on how where most of our time and attention is directed towards when accessing the media. By understanding this there is an obvious opportunity for marketers and businesses to capitalize on if they haven't already. The phrase " Is there an app for that?" is only going to become more prevalent in society we live in.
“ Love that chocolate Haagen-Dazs ice-cream? But what about the way its makers treat their farmers? How about KitKat and the way its production impacts the environment? (Coca-Cola's policies support women, but don't help farmers enough.”
Via Paul Squirrell
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