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6 Habits of True Strategic Thinkers

6 Habits of True Strategic Thinkers | MarCom | Scoop.it

Via Anne Leong, Daniel Watson
Björn Gemmecke's insight:

nice read and good framing

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Dr. Laura Sheneman's curator insight, December 20, 2013 11:04 AM

Think about your role as a librarian and aim to develop these habits.  It will keep us on the cutting edge of transformation.

ASPEL Editor's curator insight, January 14, 2014 5:01 AM

Often times we are faced with the temptation to reach for a fast (and potentially wrongheaded) solution. However, a good strategic leader holds steady, synthesizing information from many sources before developing a viewpoint. If your leader lacks some level of peripheral vision, it can leave your company vulnerable to rivals who detect and act on ambiguous signals. We need strategic leaders who will foster open dialogue, build trust and engage key stakeholders, especially when views diverge. Find out how to become the strategic leader your company needs!

 

 

Molly McClure [molly@fremontconsulting.com]'s curator insight, April 4, 2014 1:24 PM

We have several strategy consultants available in Canada and the US. Sales and strategic management dashboards. Sales accounts analysis; where to focus your sales efforts and glean revenue generating sales behaviors. Reach out to me at molly at fremontconsulting dot com

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Are the 4 Ps of Marketing Dead? - The Financial Brand

Are the 4 Ps of Marketing Dead? - The Financial Brand | MarCom | Scoop.it
Are the 4 Ps of Marketing Dead? The Financial Brand Financial institutions need to change their marketing strategy away from the 4 Ps product-based approach and move to a strategy that is more in line with the marketing realities and priorities of...
Björn Gemmecke's insight:

knowledge is a treasure, but you can live and post without.

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What is Analytics? 10 Analytics Technologies that Drive Marketing Decisions - MarketingTech Blog

What is Analytics? 10 Analytics Technologies that Drive Marketing Decisions - MarketingTech Blog | MarCom | Scoop.it

Digest...

 

-- >  Behavioral Analytics – the paths that visitors take and how they interact with each page are critical data to understand how your site can be optimized for increased engagement and conversion.

-- >  Business Intelligence – or BI analytics centralize all aspects of your organizations performance, from marketing to operations and accounting, for senior leadership to monitor a company’s behavior.

-- >  Conversion Analytics – Conversion analytics often incorporate testing of elements so that you can optimize the site to convert more visitors into customers.

-- >  Customer Intelligence Analytics – Systems that allow customer feedback through social channels, surveys and other data collection points can provide invaluable research into how your company is perceived and what you can do to improve it.

-- >  Customer Lifecycle Analytics – understanding the stages of your customer is essential to increasing customer retention, driving up customer value, and then profiling future leads against the most successful engagements you have.

-- >  Predictive Analytics – based on the past performance of your site, these platforms actually predict what the future behavior of visitors will be.

-- >  Real-time Analytics – provide insight into the current activity and behavior of the visitors on your site at the current time.

-- >  Sales Analytics – Sales enablement is a growing technology sector. Sales dashboards like our sponsors at Salesvue integrate directly with your Salesforce CRM and provide sales management with all the detail they need to see and predict sales performance.

-- >  Search Analytics

-- >  Social Analytics

 

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Via iNeoMarketing
Björn Gemmecke's insight:

a nice try to define what is needed

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iNeoMarketing's curator insight, July 9, 2014 7:26 AM

Cripes almighty, how the hell do we keep track of all this? Hope your Marketing Ops has control of your analytics.

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Defining a content marketing strategy

Defining a content marketing strategy | MarCom | Scoop.it

Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. It needs a strategic approach and that’s what a content (marketing) strategy is all about.

 

Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own. However, just as all other strategies regarding specific marketing techniques (email marketing or social media marketing, for instance) such a strategy needs to be integrated in a broader strategy.A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touchpoints but it goes beyond that. Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies....


Via Jeff Domansky
Björn Gemmecke's insight:

a possible concept - nice read

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Jeff Domansky's curator insight, January 20, 2014 1:56 AM

Defining a content marketing strategy: why it matters and how to get started.

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INFOGRAPHIC: B2B Marketing Outsourcing Considerations and Tips - Lydia's Marketing | #TheMarketingAutomationAlert

"This Infographic summarizes considerations and possibilities when deciding whether to outsource certain aspects of B2B marketing efforts."

 

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Via iNeoMarketing
Björn Gemmecke's insight:

so könnte ein erster integrativer ansatz von klassik, e- m-business und social media aussehen.

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iNeoMarketing's curator insight, December 15, 2013 12:13 PM

Yup, that pretty much summarizes it.

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The evolution of the web

The evolution of the web | MarCom | Scoop.it

Interactive infographic about the evolution of browsers and the web.


Via ECAL Library
Björn Gemmecke's insight:

nice one

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Content Marketing Reaching Critical Mass | Social Media Today

Content Marketing Reaching Critical Mass | Social Media Today | MarCom | Scoop.it
What exactly is content marketing and what is a content marketing strategy?
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Content Marketing: Not your Grandad's Prose - The Guardian

Content Marketing: Not your Grandad's Prose - The Guardian | MarCom | Scoop.it
Castleford Media (blog)
Content Marketing: Not your Grandad's Prose
The Guardian
Content marketing is supposed to change all that.
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Rescooped by Björn Gemmecke from Business Improvement
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6 Habits of True Strategic Thinkers

6 Habits of True Strategic Thinkers | MarCom | Scoop.it

Via Anne Leong, Daniel Watson
Björn Gemmecke's insight:

nice read and good framing

more...
Dr. Laura Sheneman's curator insight, December 20, 2013 11:04 AM

Think about your role as a librarian and aim to develop these habits.  It will keep us on the cutting edge of transformation.

ASPEL Editor's curator insight, January 14, 2014 5:01 AM

Often times we are faced with the temptation to reach for a fast (and potentially wrongheaded) solution. However, a good strategic leader holds steady, synthesizing information from many sources before developing a viewpoint. If your leader lacks some level of peripheral vision, it can leave your company vulnerable to rivals who detect and act on ambiguous signals. We need strategic leaders who will foster open dialogue, build trust and engage key stakeholders, especially when views diverge. Find out how to become the strategic leader your company needs!

 

 

Molly McClure [molly@fremontconsulting.com]'s curator insight, April 4, 2014 1:24 PM

We have several strategy consultants available in Canada and the US. Sales and strategic management dashboards. Sales accounts analysis; where to focus your sales efforts and glean revenue generating sales behaviors. Reach out to me at molly at fremontconsulting dot com

Rescooped by Björn Gemmecke from #Communication
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The Integrity of No

The Integrity of No | MarCom | Scoop.it
Many leaders don't know how to say no. Others say it almost reflexively. How to get the balance right.

Via Prof. Hankell
Björn Gemmecke's insight:

a no at the right time will save you a lots of problems.

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Prof. Hankell's curator insight, November 22, 2013 6:45 AM

NO = Used to express denial, disagreement, refusal, disapproval,disbelief, or acknowledgment of negative statements...

Rescooped by Björn Gemmecke from The Marketing Technology Alert
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20 WordPress Plugins for a More Powerful Blog - Buffer

20 WordPress Plugins for a More Powerful Blog - Buffer | MarCom | Scoop.it

1. Scroll Triggered Box

2. Digg Digg

3. WordPress SEO by Yoast

4. Hello Bar

5. Disqus comments

6. WP Engine

7. Pin It Button for Images

8. Editorial Calendar

9. WP Hide Post

10. MyTweetLinks

11. Filament

12. SumoMe – Twitter highlighter, photo share, email list popup

13. Click to Tweet by CoSchedule

14. WooDojo

15. PlugMatter

16. VaultPress

17. Jetpack

18. upPrev

19. Custom login

20. ManyContacts Bar

 

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Björn Gemmecke's insight:

nice review for wp-user. nice read.

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iNeoMarketing's curator insight, July 15, 2014 6:37 AM

The article contains links and review for each. I use a few of them, and indeed they are excellent.

Rescooped by Björn Gemmecke from Digital-News on Scoop.it today
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The Right Amount of Marketing Communication

The Right Amount of Marketing Communication | MarCom | Scoop.it
For businesses it can be hard to determine the right amount of marketing communication. Luckily, there are actions companies can take to enhance the customer experience and provide just the right amount of communication.

Via Thomas Faltin
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Value Proposition: 3 steps for laying your value prop testing groundwork - MarketingExperiments Blog | #TheMarketingAutomationAlert

Value Proposition: 3 steps for laying your value prop testing groundwork - MarketingExperiments Blog | #TheMarketingAutomationAlert | MarCom | Scoop.it
One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market.

 

Advanced/ Condensed...

 

Step #1. Identify your value proposition claims

What makes your product or service valuable?What makes it better than your competitors’?Why would a customer purchase it?How does it benefit people?What problem(s) does it solve?What about your company enhances your product or service?

 

Step #2. Identify the evidence that proves your value proposition

When considering what evidence you have to support the claims you and your team have identified, it is very important to focus on specificity and quantification. Be sure to know specific details rather than generalizations, and try to have quantified numbers when possible.

 

Step #3. Combine your claims into buckets

The purpose of this is to step back to gain a broader perspective of our product’s value proposition and look at which overarching value points we have to test against each other. With all of your claims and evidentials laid out before you, it’s time to combine them together in larger categories, or as we like to call them at MECLABS, “buckets.” Sometimes, multiple value points will combine into one larger and broader point, and sometimes one value point will be so unique that it will be able to stand alone in its own bucket. It’s important to identify buckets that are as close to mutually exclusive as possible so your test results aren’t muddied with overlapping value.

 

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iNeoMarketing's curator insight, January 5, 2014 9:15 PM

One of the hardest tasks is to develop a value prop that resonates with all and floats above everything. This is an excellent approach to test (and you can trust MECLABS to come up with a proven protocol).

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Effective Direct Response Marketing: One-Shot vs. Campaign - Profs | #TheMarketingAutomationAlert

Effective Direct Response Marketing: One-Shot vs. Campaign - Profs | #TheMarketingAutomationAlert | MarCom | Scoop.it

Intermediate/ Digest...

 

The Direct One-Shot Approach

With this approach, you start off with a clear understanding of what problem you are solving. You then find out who your ideal clients are and you create a marketing piece to reach them. That marketing piece could be a letter, email, postcard, online ad, or print ad. The direct one-shot approach has some great benefits:

-- >  Revenue generated right away

-- >  Short time to turn ROI positive

-- >  Easy to use again and again

-- >  Know quickly whether it works or doesn't


The Two-Plus Step Approach (AKA, the Campaign)

With the campaign approach, your initial goal isn't to sell right out of the gate. Your primary focus is to get your ideal audience to join your list so that you can send them marketing messages over a period of time. The benefits of the campaign approach:

-- >  Can deliver a higher total ROI

-- >  Many opportunities to engage and sell to prospects

-- >  Ability to test and change many elements for a winning combination

-- >  Allows you to educate and build a deep relationship with prospects


You definitely want to keep in mind two considerations when deciding which approach to test first.

1. The cost of your product or service. The higher the price tag, the more educating you'll have to do. A higher price typically calls for the campaign approach.

2. Your ideal buyer. If you're selling an app to teenagers, it's unlikely that you'll need to put them into an autoresponder funnel and sell them on the benefits of it. It's something they likely know about already and want. All you need to do is direct them to the sales page and make it easy for them to buy.

 

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Via iNeoMarketing
Björn Gemmecke's insight:

david olgivy als guru für online-marketing. okay :-D

die sichtweise ist dennoch bedenkens-wert

 

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iNeoMarketing's curator insight, December 15, 2013 3:27 PM

And the answer truly is: it depends! My clients often run repeating emails, optimizing them with each mailing. And it works.


cordelia stewart's curator insight, August 28, 2014 12:17 AM

Great article about the benefits of using each approach to engage consumers within you target market or initial database to increase sales through direct response marketing.

Nadhirah Aljffri's curator insight, September 30, 2014 7:57 PM

This article give out a good insight on what direct marketing is and on how to use it. The article give good advice and how to approach and also shows examples of the company that use it and how they do it. 

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Marketing Technologists Are The Secret Weapon Of Conversion Optimization - Marketing Land

Marketing Technologists Are The Secret Weapon Of Conversion Optimization - Marketing Land | MarCom | Scoop.it
Marketing Technologists Are The Secret Weapon Of Conversion Optimization
Marketing Land
To be effective in this environment, marketing must be tech-savvy enough to incorporate technology into its strategy and tactics.
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Greeks in plaid: the art of digital marketing persuasion - Econsultancy | #TheMarketingAutomationAlert

Greeks in plaid: the art of digital marketing persuasion - Econsultancy | #TheMarketingAutomationAlert | MarCom | Scoop.it

Basic/ Digest...

 

Logos marketing: the power of data

Using logic (data and facts) to persuade your audience is particularly important in the digital marketing space because of the virtual nature of the interface. It’s crucial, on the web, to give consumers ways to measure and evaluate your product and brand.

 

Ethos marketing: Optimizing identity

Where do I even start? Good credibility and character are of paramount importance to being persuasive in digital marketing. Authorship, for one. As most of you know, CTRs are higher for search results with authorship images.

 

Pathos marketing: Manufacturing love

Pathos marketing, the appeal to emotions, has a special significance in digital marketing.  What your brands must do is capture their consumers’ love. It’s a particular kind of “love”, and in the context of marketing; he means is creating “'loyalty beyond reason.” It’s a powerful thing.

 

Kairos marketing: The right site

We’re at kairos, which Aristotle refers to as the element of timing. The digital marketers who were the first to apply the spirit of the times (kairos marketing) to their site, adopting clean slate brands, have received big payoffs. The takeaway here is to keep your eyes and ears open to changing consumer desires and associations; apply them to your logos, ethos, and pathos digital marketing strategies. That's the essence of kairos marketing.

 

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iNeoMarketing's curator insight, December 1, 2013 7:40 PM

Take a look at the optimized landing page: it has logic, it has testimonials, and it appeals to emotions. The three pillars to everything we do.

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CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert

CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert | MarCom | Scoop.it

Intermediate/ Summarized...

 

Seven keys to success in 2014:

1. Create a plan that integrates digital marketing

2. Develop a consistent and relevant brand story

3. Create value: design marketing that serves someone

4. Plan to innovate and re-imagine

5. Set manageable objectives and KPIs

6. Set and maintain a strategy (the most important step!)

7. Optimise, optimize, optimize…

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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oconnorandkelly's curator insight, November 27, 2013 12:46 PM

#smarterbiz

Kevin Rockwell's curator insight, November 27, 2013 5:45 PM

nice infographic for you to use.

Jussara NUNES's curator insight, November 30, 2013 7:15 AM

Metrics, plan, create for digital marketing

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8 Steps To Creating An Effective Marketing Information System - Business Insider

8 Steps To Creating An Effective Marketing Information System - Business Insider | MarCom | Scoop.it
Business Insider 8 Steps To Creating An Effective Marketing Information System Business Insider For the past 15 to 20 years, marketers have been talking about the need to develop systems to tie every aspect of marketing together from developing...
Björn Gemmecke's insight:

good approach on a theme long wished.

 

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