If you look at content as a product that needs to be sold (ie, as a fixed entity, like a textbook) then your sales channels, your product marketing team, and the skills needed for marketing become necessary for your business. But, this perspective takes a narrow approach on what open content can be, and reduces it to just a replacement for a textbook. This perspective misses how the value of open content accrues over time. Or, in other words, open content should not be blamed for the failure or success of business models that need to sell content.
"EFQUEL has published its position paper in response to the European Commission’s public consultation on opening up education. The proposal for a European Initiative is a proposal to exploit the potential contribution of ICTs and Open Educational Resources (OER) to education and skills development."
"Digital learning and recent trends in Open Educational Resources (OER) are enabling fundamental changes in the education world, expanding the educational offer beyond its traditional formats and borders. New ways of learning, characterised by personalisation, engagement, use of digital media, collaboration, bottom-up practices and where the learner or teacher is a creator of learning content are emerging, facilitated by the exponential growth in OER available via the internet. Europe should exploit the potential of OER much more than is currently the case. This requires good computer skills, but some Member States are still lagging behind as seen in the Education and Training Monitor 2012, with 9 Member States with over 50% of 16-74 year olds with no or low computer skills. While the use of ICT in education and training has been high on the policy agenda, critical elements are not in place to enable digital learning and OER to be mainstreamed across all education and training sectors. A coherent strategy at EU level could address the scope, size and complexity of the challenges in support of actions of the Member States and the entire chain of stakeholders."
"> xxx institution has been successfully offering hundreds of no charge MOOC courses for years
'No charge' isn't the same as 'open'. Can the contents of these courses be viewed without registration? Can people just 'drop in' to the online synchronous sessions? Did the courses incorporate content from a distributed network of blogs, social media, and other media? Were students able to select their own learning materials, manage the curriculum directly, and determine for themselves what constitutes success?"