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Rescooped by Michael Hooper from Public Relations & Social Media Insight
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What Can Great Content Do For Your Business? Experts Weigh In.

What Can Great Content Do For Your Business? Experts Weigh In. | Marketing | Scoop.it

...An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching products and services and making purchases online is convenient for the customer, it does not replace the value of having a face-to-face, informative conversation with you.

 

This is where content comes in.Y ou, of course, want potential customers to visit your website and to learn about your company, but it is important to add to their experience and make it more personable. Content does this by creating a conversation with the customer that develops trust with your business. It alters the way the buying and selling process works (in a good way) by establishing you as an expert in your field and allowing you to have a conversation with your prospect.Below you will find highlights from expert articles on a few of the ways you can use content in your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 2013 1:33 PM

Five experts share their thoughts on content marketing.

Rescooped by Michael Hooper from Modern Marketer
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How Local Businesses Win Out Over Big, National Firms in Social Media Marketing

How Local Businesses Win Out Over Big, National Firms in Social Media Marketing | Marketing | Scoop.it
Local marketing specialists at My Local Leads explain how smaller local firms can gain traction against big competitors with social media.

Via The Fish Firm
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Peter Wilkinson www.peter.uk.com's curator insight, June 18, 2013 11:27 AM

Have small business now got the David and Goliath advantage due to social media?

Phil Lauterjung's curator insight, June 18, 2013 2:13 PM

add your insight...

 
Rescooped by Michael Hooper from Marketing Strategy and Business
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The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Marketing | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
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Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 3:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

Rescooped by Michael Hooper from Public Relations & Social Media Insight
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Make Content Marketing Authentic: The Case of Customer Stories

Make Content Marketing Authentic: The Case of Customer Stories | Marketing | Scoop.it

Smarter storytelling. Here's how... Referencing his book The Dangerous Animals Club, Tobolowsky said, "True trumps clever any day of the week. So I really try to make sure that all of my stories in the book are (1) true, and (2) that they happened to me. It's far more important to tell a true story even if it's not perfect in all the details than to make up a clever lie." Although many see content marketing as just that—marketing—smart marketers know that what they're delivering is a great story. At the heart of that is truth, education, and personality—however imperfect it all may be. Small business owners are directly involved in all aspects of their business and have personal connections with customers. It stands to reason, then, that they have a wealth of powerful stories at their disposal. Want to become a content marketing rock star? Grab attention and connect with potential customers through those stories. Here's how to do it authentically....


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Christopher O'Connor's curator insight, June 12, 2013 11:54 AM

very true article on the importance of creating real content on your site.

Jeff Domansky's curator insight, June 12, 2013 1:29 PM

Smarter storytelling and content marketing. Here's how...

Heather Card's comment, June 13, 2013 8:45 AM
Thanks for sharing this good resource.
Rescooped by Michael Hooper from Entrepreneurship, Innovation
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Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth

Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth | Marketing | Scoop.it
The total worldwide ad spend market will rise by less than 3% this year to reach $516.95 billion.

Via Marylene Delbourg-Delphis
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Rescooped by Michael Hooper from Modern Marketer
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3 Marketing Myths That Are Costing You Sales

3 Marketing Myths That Are Costing You Sales | Marketing | Scoop.it
Is your company approaching marketing and sales the right way? Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales– but few companies have grasped how technology...

Via The Fish Firm
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5 Unique Landing Page Strategies The Competition Isn't Using... Yet.

5 Unique Landing Page Strategies The Competition Isn't Using... Yet. | Marketing | Scoop.it

Sometimes, the typical landing page strategies just aren't enough. What happens when you take a step outside the box? If you want attention, you have to break expectations. For as many ways you can optimize a landing page, the truth of the matter is, your visitors expect a certain amount of “sameness” from sites like yours.

 

That’s a problem. Because when you blend in with others in your category, your messages aren’t fully heard. Fortunately for you, I’ve rounded up 5 unique landing page strategies that will help you break your visitor’s guessing machines, and open them up to what matters most – the content....


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Jeff Domansky's curator insight, June 18, 2013 1:30 PM

Five landing page strategies worth exploring.