Passionate Kathy Sierra reveals how to create Passionate Readers:

- Get to know your Readers - What do you DO?

- Readers are Users - What do you really NEED and wanna USE?

- Put your Focus on the Context - What do you wanna use it FOR?

- Make the Context User Friendly - How do YOU wanna use it?

- Bake the Passion inside - How would you LOVE it Best?

- Help your Reader Excell - How can this help you to KICK ASS?