Marshall McLuhan: The World is a Global Village | Open Culture | manually by oAnth - from its scoop.it contacts | Scoop.it

The emergence of new media and social media -- it has all looked fairly revolutionary, the beginning of something entirely new.

 

// oAnth -- (Our Life in a Tribal Society within the Global Village)

 

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But, when you step back and consider it, these innovations mark perhaps just an acceleration of a trend that began long ago — one that Marshall McLuhan, the famed communication theorist, first outlined in the 1960s. The vintage clip above gives you a feel for this, and McLuhan himself appears at around the 2:45 minute mark. As you watch this video, you start to realize how prescient McLuhan was, and how social media is almost the logical fulfillment of the trend he saw emerging.

 

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Via Dr. Susan Bainbridge