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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Info, ideas, contents for social media | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.


Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


Via The Digital Rocking Chair, Lauren Moss
Barbara Orlandi's insight:

Huge amount of info, sharing, likes, etc... it makes you thinking a lot

more...
Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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Split Testing: Improve your conversion rate with split testing.

Split Testing: Improve your conversion rate with split testing. | Info, ideas, contents for social media | Scoop.it

Improve your conversion rate with split testing.


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Bonnie Burns's curator insight, November 21, 2013 11:07 AM

Do you have a high bounce rate?  If you do, your hard earned traffic is escaping before they even see your fabulous content, sales and special offers.  So today, we are going to focus on improving your site to get more out of the traffic you are already getting.

Roderick Luna's curator insight, November 22, 2013 7:12 PM

see press release smog check san diego

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I benefici del social media marketing nel 2013 | Agenda Geek

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I benefici del social media marketing per le aziende nel 2013.

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Have You Run Out Of Things To Say? Ideas for writing posts and fresh content.

Have You Run Out Of Things To Say? Ideas for writing posts and fresh content. | Info, ideas, contents for social media | Scoop.it
With so many ways to make your voice heard these days, I think some people are feeling like they’ve run out of things to say! If you are really active on social media, you are probably posting on T...

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Bonnie Burns's curator insight, June 20, 2013 9:50 AM

You do have to get creative in coming up with content for all these posts! I wanted to share some ideas on types of content and posts you can share.  I welcome any input and ideas you have, just add them in the comments section below.

Rescooped by Barbara Orlandi from visualizing social media
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Info, ideas, contents for social media | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.


Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


Via The Digital Rocking Chair, Lauren Moss
Barbara Orlandi's insight:

Huge amount of info, sharing, likes, etc... it makes you thinking a lot

more...
Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

Rescooped by Barbara Orlandi from SEO Tips, Advice, Help
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Selling Social Infographic

Selling Social Infographic | Info, ideas, contents for social media | Scoop.it
Source: Selling Social: How Companies Are Connecting with Social Media

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Axl Remy Abdul Rahman's curator insight, July 3, 2013 5:55 AM

Useful demographics

Denis Marsili's curator insight, July 5, 2013 7:13 AM

GOOD!

WhizGuide's comment, July 11, 2013 7:25 AM
Thank you guys