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Social media is vital small-business tool

Social media is vital small-business tool | Managing Technology and Talent for Learning & Innovation | Scoop.it

Via The Fish Firm
Carlos Fosca's insight:

..."A recent survey by HubSpot, a marketing software company, reports that 52% of marketers have found leads through Facebook so far in 2013, and 43% of marketers have found customers through LinkedIn and company blogs..."

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Igor Tishkin's curator insight, October 3, 2013 3:19 AM

В статье приводятся примеры, кейсы, как представители малого бизнеса находят клиентов в социальных сетях.

 

Например, вот Эвола, 33, терапист, которая нашла клиентов в соцсетях:

en Evola, 33, a massage therapist and a registered dietitian, needed a boost after she left a corporate job to start her own practice in Chicago.

She got it from social media.

 

А вот Барнес, 49, который запустил трэвел-бизнес и обнаружил клиентов в социальных сетях.

 

Tom Byrnes, 49, an entrepreneur from Ireland, started Fun Packs, a company that makes travel entertainment toys for children. Byrnes says he's doubled his business since he started using social media.

 

Как же им это все удается? Неужели группы Вконтакте и Facebook приводят им столько клиентов, что они довольны и счастливы? Почему же в России это не работает?

 

Потому что, как минимум, они вели персональный блог и постили ссылки в соцсети. А не в группы.

 

A recent survey by HubSpot, a marketing software company, reports that 52% of marketers have found leads through Facebook so far in 2013, and 43% of marketers have found customers through LinkedIn and company blogs.

 

Я уверен, что корпоративный блог - это SMM, а не ведение групп в Вконтакте. Кто со мной поспорит? В комменты плз.

Ron McIntyre's curator insight, October 5, 2013 8:39 PM

Good info for all

Constance Jones Collier's curator insight, December 4, 2013 11:47 AM

I find this very insightful

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Caso de éxito: Hoope, el triunfo de una idea sin inversionistas

Caso de éxito: Hoope, el triunfo de una idea sin inversionistas | Managing Technology and Talent for Learning & Innovation | Scoop.it
El ritmo a la hora de buscar inversión privada es un aspecto esencial del emprendimiento. Así lo atestigua esta startup con fundadores de México, Perú y Kazajistán, que han centrado sus esfuerzos en aplicar investigación y desarrollo al campo de la salud
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Seeding Collaborative Thinking Hubs: The Innovation District

Seeding Collaborative Thinking Hubs: The Innovation District | Managing Technology and Talent for Learning & Innovation | Scoop.it
In the United States, most are familiar with the office park; large swaths of suburban land usually located near a major arterial road with manicured grounds, small fountained reservoirs and sleek towers.  These precincts bring in valuable tax revenue and…
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Is the 'Internet of Food' turning over agriculture?

Is the 'Internet of Food' turning over agriculture? | Managing Technology and Talent for Learning & Innovation | Scoop.it
Jennifer Riggins on smart farming and whether it can work in crowded cities
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Videos conferencias del Congreso TIC 2015 Tecnologías al Servicio de las Personas CANARIAS

Videos conferencias del Congreso TIC 2015 Tecnologías al Servicio de las Personas  CANARIAS | Managing Technology and Talent for Learning & Innovation | Scoop.it

El Congreso TIC -TSP 2015 se celebró en Las Palmas de Gran Canaria los días 17-18 abril y puso broche final al desarrollo del Proyecto Tecnologías al Servicio de las Personas. Fue un espacio para dar a conocer todas las acciones desarrolladas en el mismo y una oportunidad para mostrar y compartir experiencias de integración de las TIC en distintos centros educativos públicos de Canarias.

Estuvo dirigido a todo el profesorado de centros educativos públicos y concertados de Canarias, con interés en el uso de las TIC con fines educativos, conforme a las tendencias más actuales y al enfoque del trabajo por competencias.

Durante el congreso se llevaron a cabo las siguientes actividades: conferencias de expertos, muestra de experiencias de integración TIC en centros educativos públicos , concurso de vídeos, rincones tecnológicos y mesa redonda. ACCESO A VIDEOS CONFERENCIAS Y PROGRAMA http://www3.gobiernodecanarias.org/medusa/portal/congresotic2015/programa/?column=dividir

 


Via manuel area, Jesús Salinas
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Boston´s Innovation District

Boston´s Innovation District | Managing Technology and Talent for Learning & Innovation | Scoop.it

"The Innovation District is Mayor Thomas M. Menino’s initiative to transform 1,000 acres of the South Boston waterfront into an urban environment that fosters innovation, collaboration, and entrepreneurship. From a tech meetup at a coworking space to an art exhibition opening, to the launch of a new start-up or a special chef’s event at a local restaurant, the Innovation District is expanding quickly."

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IBM's Watson cognitive computer has whipped up a cookbook

IBM's Watson cognitive computer has whipped up a cookbook | Managing Technology and Talent for Learning & Innovation | Scoop.it
IBM's Watson learning computer system isn't just content with making the occasional meal -- it has a whole slew of recipes lined up. The tech company is
Carlos Fosca's insight:

Con Watson, la supercomputadora de IBM, la creación e innovación en gastronomía puede tener un gran reto: ¿Que cocinero podrá ser más innovador que el propio Chef Watson?. Cualquier receta puede ser creada por Watson incluso diseñándola tomando en cuenta la creación de nuevos sabores o nuevas experiencias multisensoriales, sus contenidos nutricionales o sus reacciones bioquímicas fundamentales.

 

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How to create a computer in a test tube

How to create a computer in a test tube | Managing Technology and Talent for Learning & Innovation | Scoop.it
How many individual molecules does it take to automatically create a circuit? The answer: one, if you use light to switch it on and off, say scientists at Helmholtz-Zentrum Dresden-Rossendorf (HZDR) and the University of Konstanz.

The trick: a strong bond between individual atoms that weakens in one location and forms again precisely when energy is pumped into the structure.
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Google and at-home breast cancer gene test

Google and at-home breast cancer gene test | Managing Technology and Talent for Learning & Innovation | Scoop.it
Yesterday, the National Cancer Institute stated that the “number of breast cancers suffered by American women will increase by about 50 percent by 2030,” according to this piece in the… Read More
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | Managing Technology and Talent for Learning & Innovation | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


Via Lauren Moss
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Steven Towndrow's curator insight, April 24, 5:12 AM

Mind bending numbers

Jacques Morin's curator insight, April 24, 9:57 AM

Wow, ça bouge sur internet en une minute!!!

Mike Allen's curator insight, April 25, 5:54 AM

different psychology attracts different users - obvious - but finding out details will energise your response rate. One ad won't do for all

Rescooped by Carlos Fosca from visualizing social media
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Managing Technology and Talent for Learning & Innovation | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
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Nedko Aldev's curator insight, March 12, 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 6:20 AM

Why do people un follow your social media pages?

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Top 10 Online Tools for Content Creation and Writing

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory.
There are many great online and offline tools that can help you with this issue. | Essaymama essay writing service, PaperRater, Dafont, Piktochart, Befunky, Quabel, Cherrytree, MonoSnap, Canva, and Website at bubbls.us

Via Vladimir Kukharenko
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Welcome To The Age Of 4D Printers

Welcome To The Age Of 4D Printers | Managing Technology and Talent for Learning & Innovation | Scoop.it
Welcome to Future World where the weird is commonplace! To wit: engineers at the ARC Centre of Excellence for Electromaterials Science have created a 4D printer. That doesn’t mean the printer outputs objects into the space-time continuum. Instead, it means they are building objects that can change based on the physics of the materials used. By extruding objects in multiple materials, for example, you can build a valve that shuts down when hot water hits it or a working mechanism that is printed in one piece.
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Del Homo Sapiens al Homo Digitalis

Del Homo Sapiens al Homo Digitalis | Managing Technology and Talent for Learning & Innovation | Scoop.it
El 23 de abril de 2005, Jawed Karim subió a la Red su vídeo 'Yo en el zoo' creando así el servidor YouTube que fue pronto calificado por la revista Time como invento del

Via L. García Aretio
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Are Big Data & Analytics shaping a smarter society?

Are Big Data & Analytics shaping a smarter society? | Managing Technology and Talent for Learning & Innovation | Scoop.it

"We are living in the information age. Or maybe in the knowledge one, according to the DIKW pyramid, which stands for data, information, knowledge and wisdom. But there is neither information nor knowledge without data, which is nowadays massively and continuously generated.

As inhabitants of a digital world, all our actions are under a constant surveillance, and we leave a myriad of traces of even the most mundane everyday experiences. We voluntarily use our smartphones, credit cards or ID badges, leaving such digital traces, but we are also involuntarily recorded in traffic cameras or when browsing the Internet, for instance."

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Digital Futures: Why small businesses CAN compete with the big players - YouTube

"What keeps small business and startups owners up at night? Critically, can they use digital technologies to level the playing field with the big players? "

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Digital Futures: Why the Internet of Things will be the Internet of YOU - YouTube

Digital collars on sheep, scarves that vibrate and a belt that automatically expands? Wireless sensors are being used on everything! We're quizzing two dynamos on the real-world impact of the Internet of Things, and demystifying IoT tech. Watch @mischadohler Chairman of global IoT outfit WorldSensing and Prof. at Kings College; and @domguinard Co-founder and CTO of award winning IoT startup 'EVRYTHNG' engage in a healthy debate with @shivvyjervis
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The Rise of Innovation Districts - Presentation by Bruce Katz - YouTube

On June 9, the Metropolitan Policy Program at Brookings released "The Rise of Innovation Districts," a new report analyzing this trend. The authors of the paper, Brookings Vice President Bruce Katz and Nonresident Senior Fellow Julie Wagner, are joined by leaders from emerging innovation districts across the country to discuss this shift and provide guidance to U.S. metro areas on ways to harness its potential.
Carlos Fosca's insight:

Interesante presentación de Bruce Katz, vicepresidente y director fundador del Programa de Política Metropolitana de Brookings donde nos presenta la visión de los nuevos distritos de la innovación a partir de los cuales se puede impulsar una nueva economía y un nuevo enfoque de planificación y convivencia urbana para este siglo.

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Top 7 American Cities for Innovation

Top 7 American Cities for Innovation | Managing Technology and Talent for Learning & Innovation | Scoop.it
The climate is ripe for innovation. In these cities you'll find the ideal mix of entrepreneurs, firms and educational institutions. Related Links Links: President Obama: Family-Friendly Work Policies Are Basic Needs Happy Employees: A Look at
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Este es el plan que Mark Zuckerberg y Ollanta Humala analizaron

Este es el plan que Mark Zuckerberg y Ollanta Humala analizaron | Managing Technology and Talent for Learning & Innovation | Scoop.it
Hace año y medio, el fundador de Facebook, Mark Zuckerberg, anunció un ambicioso plan para proveer de Internet a todo el planeta. Para concretar este proyecto, Zuckerberg creó una alianza estratégica con seis empresas tecnológicas: los fabricantes de celulares Samsung y Nokia; el fabricante de chips Qualcomm, el proveedor de servicios de telecomunicaciones Ericsson, el navegador web Opera y la compañía experta en comunicaciones inalámbricas
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Drones combat elephant poaching

Join us and stop the poaching of elephants and rhinos, go here now: http://www.airshepherd.org
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The emergent field of Food 3D Printing

The emergent field of Food 3D Printing | Managing Technology and Talent for Learning & Innovation | Scoop.it
The field of food 3D printing is only just beginning, but, with its potential to create personally-tailored dishes for eaters, both in terms of nutrients and taste, could yield a completely different way of eating in the future.  Though the details are still sketchy, a new German company has emerged onto the food printing scene with a system for 3D printing a wide variety of foods.
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