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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Managing Technology and Talent for Learning & Innovation | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Dr. Susan Bainbridge
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The Formula for Creating Story-based e-Learning

The Formula for Creating Story-based e-Learning | Managing Technology and Talent for Learning & Innovation | Scoop.it
If you want effective training materials, create successful eLearning courses that teach by telling a story.
Carlos Fosca's insight:

En esta artículo se dan orientaciones muy valiosas de como crear historias interesantes guiando al lector a través de cada parte importante del proceso de "Storytelling"

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Cómo impacta el storytelling en nuestro cerebro .

Cómo impacta el storytelling en nuestro cerebro . | Managing Technology and Talent for Learning & Innovation | Scoop.it

Blog de Alfredo Vela y Social Media TIC's and Training, S.L. (con sede en Valladolid) , en él encontrarás información sobre Social Media, Formación y TICs, sobre todo en formato de infografía.

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Rescooped by Carlos Fosca from Startup Revolution
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Managing Technology and Talent for Learning & Innovation | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)