Managing Technolo...
Follow
Find tag "startups"
16.1K views | +18 today
Your new post is loading...
Your new post is loading...
Scooped by Carlos Fosca
Scoop.it!

El presidente de Google: «Las "startups" crearán el 75% de los empleos en España»

El presidente de Google: «Las "startups" crearán el 75% de los empleos en España» | Managing Technology and Talent for Learning & Innovation | Scoop.it
Eric Schmidt, presidente ejecutivo de Google, hizo ayer un viaje relámpago a Madrid. Era la segunda visita del admirado directivo a España en el plazo de un mes.
more...
No comment yet.
Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Why Statups Should Create Shopify Stores

Why Statups Should Create Shopify Stores | Managing Technology and Talent for Learning & Innovation | Scoop.it

Startups & Stores
I almost forgot one of my rules (lol). Stores help any website, brand or idea get better faster. There are things you learn creating a store our #startup http://www.curagami.com can't teach.

We have over 30 years of ecommerce experience and creating one Shopify store will, over the course of the 2 - 4 days it takes, teach you half of what we know.

What Creating A Store Teaches Startups

 

* Content and copy writing.

* Webdesign.

* Product categorization, planning and business intelligence (#BI). 

* Social Media.
* Thinking about THEM (your customers).

* Learning to test & validate assumptions.
* Provides a new dimension for B2B and B2C products, companies and tools.

The new "perspective" the last bullet mentions is the gold. Getting out of your head and testing assumptions and ideas IRL (In Real Life) is more valuable than every brainstorm we've ever had.

Brainstorms and past experience create an assumption framework. Creating a store pushing assumptions into the deep end of the pool and they learn to swim fast or drown

Competit3ive Advantage
We work around 6 startups and NONE of them have or are likely to follow my advice to create store. Every startup here in Durham thinks they are selling a THING.

I've learned the hard way the first thing we startups sell is OURSELVES (you & people on your team). Next thing you sell is money making competency. If you know a better way to prove "money making competency" than spending $200 to create a Shopify store be sure to tweet @Curagami and share that idea and trust we will be creating your idea next :).

 

Marty & Team Curagami

PS. Will share HackHeadphones.Shopify.com when its live (probably Monday)


Via Martin (Marty) Smith
more...
malek's comment, July 12, 2014 7:31 AM
looking forward for this shopify store
Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Are You An Entrepreneur? Do You Have What It Takes?

Are You An Entrepreneur? Do You Have What It Takes? | Managing Technology and Talent for Learning & Innovation | Scoop.it
Over the past few years I have watched so many people in my entrepreneurial network walk away from their business and return to full time employment. Why? No doubt the economy is tough and in tough...

Via harish magan, Martin (Marty) Smith
more...
David Bembry's curator insight, February 26, 2014 11:15 AM

I simply like to say that "I'm too stupid to quit!" I've operated with no cheering section or other support for over 15 years while I raise kids alone. I do what I do because I'm compelled to do it and don't see anything as a failure. Afterall, nothing is promised in life. Not even life itself. It's all about the adventure and just going for it. That alone keeps me content. Your best is all you've got in this life. Sometimes it'll be enough, other times it won't. It's just life. No worries!

Tagmotion's curator insight, February 26, 2014 8:52 PM

Terrific article that mentions the importance of being 'in flow' with whatever you're doing in your entrepreneurial venture. And provides a link to a test you can do to find out what that is.

Ernest Collett's curator insight, February 28, 2014 3:57 AM

You have to be very tough and resilient when there is no salary cheque at the end of the month!

Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Startup & Life Tips From Warren Buffet

Startup & Life Tips From Warren Buffet | Managing Technology and Talent for Learning & Innovation | Scoop.it

There are reasons other than sheer brillance Warren Buffet has way more money than most. He lives by a strict code and these tips share some of that code. Great #startup and life tips. 

My favorites are learning to spend only AFTER saving (hard lesson that one) and the tip about honesty being expensive so don't expect it from "cheap people". I suspect Warren means "cheap" in much more than the monetary sense.  


Via Martin (Marty) Smith
more...
Sieg Holle's curator insight, January 25, 2014 4:01 PM

Works for the free spendng government nanny groups as well- particularly on expectations

Jeremy Barton's curator insight, January 30, 2014 8:57 AM

Simple and obvious. I guess that is why Warren Buffet has got what he has got.

With Causes Charities's curator insight, November 17, 2014 3:19 PM

If you own jewelry and have no use for it, you can donate to charity and enjoy a fair market tax deduction. Jewelry donations range from broken gold necklaces and jewelry missing gemstones to very rare and hard to come by fine or estate jewelry. You will receive the absolute maximum tax deduction for your generous jewelry donation. http://www.collectibleswithcauses.org/

Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Startup Trends 2014 -I (via Curatti)

Startup Trends 2014 -I  (via Curatti) | Managing Technology and Talent for Learning & Innovation | Scoop.it

2014 will be a MONSTER TREND year for startups. Everything from money to customer service in the balance.We share 10 trends and more than 25 cool startups on this Curatti.com post.

First Five Startup Trends:

* Internet of Things.
* Shared Social Branding.
* New Social / Web Currencies.
* DIY vs. Customer Experience.
* Learn To Think Like Video Game Developers (think platforms not websites and User Generated Content #UGC and the social shares it brings).


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Win Investor Hearts & Minds in 5 Minutes: 1

Win Investor Hearts & Minds in 5 Minutes: 1 | Managing Technology and Talent for Learning & Innovation | Scoop.it

Mark Twain noted few souls are saved after the first 10 minutes of the sermon. Your pitch has, maybe, half that time.

1. Do some research.

2. Connect with your audience on a human level.

3. Tell a story they can relate to.

4. Share facts.

5. Be subtle -- don't give it all away.

6. Make them laugh.

7. Create a sense of urgency.

8. Make a bold statement.

9. Make your final words count.

Marty Note
Great post I would change the order and add a few. Here are my 10 Tips To Win Investor Hearts & Minds:

1. Slow DOWN, SMILE and be IN THE MOMENT.
2. Open with a BOLD statement.

3. Note any connection no matter how remote (based on research).

4. Tease with cliffhangers & Speak In Sound Bites.
5. Tell A Story relevant to them based on your research. Don't say "I want to tell a story" as that sounds like it will take too much time.
6. Do Research To Know What Is Relevant.
7. Use P&G Presentation Summary (see below).
8. Find URGENCY in your story and highlight it.
9. Weave facts INTO your story.
10. Close with a question that ties your story to their context and ask if they are in. Whatever they say check it back with them by summarizing and asking if you understand.

Want to emphasis 3 things: NOW, P&G & Closing.

NOW
This is YOUR meeting. The first thing they are going to want to do is be IN CONTROL and be the ALPHA dogs. Money needs ideas and ideas need money. YOU are an EQUAL even if you are sitting in Kleiner Perkins Caufield (which I would imagine is fairly intimidating).

Powerful RICH people respect people who don't need them. Whoops, let me amend that. "Appear" to not need them. Think of SnapChat turning down billions. Why? Because they KNOW they have something and its THEIRS. When someone makes the right offer for collaboration they will do the deal.

Go hat in hand to an investor meeting and you are dead before you start. THINK about anything OTHER than what is happening in that room in that time and you are dead. If the meeting feels unequal or uncomfortable check-in, ask a question and channel the moment.

NEVER project. Don't meet thinking the partnership and the money will magically complete you. It doesn't and can't, so release any thought of yesterday or tomorrow and be simply and completely in that room listening with every atom in your body.

P&G
P&G taught a helpful way to organize a sales presentation:

* Summarize The Situation (discuss the market, macro trends & threads that led you to start a company).
* State The Idea.
* Explain How It Works.
* Discuss Benefits.

Done right this format becomes a seamless story with threads and hooks. Hooks are cliffhanger you pay off in the next section. If you are meeting with sailors frame some of your analogies with sailing references. Careful NOT to presume too much. Stay TOPICAL with your relevant analogies so you don't appear to be challenging their expertise (in golf, sailing, cycling, cancer survival, ivy league schools, prep schools or whatever).

Closing
"Close early and often," is how P&G taught me to sell soap. You aren't selling soap, but respect buying signals. My boss said, "Marty learn to take YES for an answer". You should too.

Don't win by talking. You win MONEY and HEARTS by LISTENING more than you talk. Treat every question as if there is a hidden subtext - something they want to share. Don't NOT answer a question, but always check-in after you do. "Did I answer your question," is a simple check-in.

If you are speaking in short "sound bites" not Hamlet-like speeches your answers won't delay the subtext they want to share. The people across do deals daily, so they will be FAST. Fast is fine as long as you don't feel pressured or ill-at-ease.

If you feel EITHER fast or ill-at-east RUN don't walk away from the deal. Whatever feeling you have in the "invest in you meeting" only gets magnified once you take their money. SO if you aren't in love with them too RUN AWAY.

One thing the Big C taught me is DO WHAT YOU LOVE with THOSE YOU LOVE and no amount of money is worth losing the company you love. Make no mistake. There are many ways to lose your company. One way is if it feels like a JOB. You don't work for them. You are collaborating with them.

Money isn't as hard to find as them make it feel. Great partners you can love are RARE and very hard to find. Focus on the PEOPLE not the money and you may win VC hearts and minds.

 

 


Via Martin (Marty) Smith
more...
Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

How Netflix + Roku Are Changing Content Curation & Content Marketing

How Netflix + Roku Are Changing Content Curation & Content Marketing | Managing Technology and Talent for Learning & Innovation | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, May 7, 2014 7:44 PM

As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:

* Content curation tools to help bring content in, shape it and publish it back out.
* BI Tools to know what is working and why.
* BI Tools that help see into the octopus of attribution.

* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.

* Loyalty and gamification tools.


Just a few startup needs in content publishing / ecommerce.  

Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Creativity More Valuable Than Passion for Startup Entrepreneurs

Creativity More Valuable Than Passion for Startup Entrepreneurs | Managing Technology and Talent for Learning & Innovation | Scoop.it
What is the most important quality of an entrepreneur?

Via Kamal Bennani, Hannah Kramer, Martin (Marty) Smith
more...
CAP Brand Marketing's curator insight, January 29, 2014 4:26 PM

Creativity is the ultimate trump card for Entrepreneurs. 

Ernest Collett's curator insight, February 4, 2014 2:59 AM

What do you think?

Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

Startup Trends 2014- II (via Curatti)

Startup Trends 2014- II (via Curatti) | Managing Technology and Talent for Learning & Innovation | Scoop.it

Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.

Note
No sooner than I finished writing this second post in a 2 part series for http://www.curatti.com Editors of Chaos than one of the featured "Smart Home" startups sold to Google for $3.2B. Amazing.

If that doesn't make you want to fire up a startup and start tinkering nothing will :). M

This 2nd post in a two part series covers more than 25 cool startups from Smart Homes to wearable Tech:
http://curatti.com/startup-trends-2014-ii/

Be sure to share your favorites if we missed them.


Via Martin (Marty) Smith
more...
William Newman's curator insight, January 14, 2014 7:13 AM

Start ups focusing on the internet of things, in-memory computing and location based services will dominate the news in 2014.

Rescooped by Carlos Fosca from Startup Revolution
Scoop.it!

7 Steps To Market Definition

7 Steps To Market Definition | Managing Technology and Talent for Learning & Innovation | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
more...
Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!