Managing Technology and Talent for Learning & Innovation
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Google announces Analytics 360 Suite for enterprise marketers

Google announces Analytics 360 Suite for enterprise marketers | Managing Technology and Talent for Learning & Innovation | Scoop.it
Google is launching a new product for enterprise marketers today that will directly challenge Adobe's Marketing Cloud and similar services. The Google..
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The Future Of Consumer Marketing Is Personal

The Future Of Consumer Marketing Is Personal | Managing Technology and Talent for Learning & Innovation | Scoop.it
This is a revolution in marketing. It is shifting marketers from thinking in terms of media, channels and audiences to thinking about personalized messaging to individuals, each with their own preferences, personal history with the brand and unique value to the brand.
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Managing Technology and Talent for Learning & Innovation | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss