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Breaking Up with Brainstorming: How Gamestorming Helps Build an Innovation Culture

Breaking Up with Brainstorming: How Gamestorming Helps Build an Innovation Culture | Managing Technology and Talent for Learning & Innovation | Scoop.it

"The limitations imposed by a game make all the difference, as a UC Berkeley psychology experiment showed. Professor Charlan Namath gave a problem to three groups with three different sets of instructions. The group with instructions similar to traditional brainstorming got slightly better results than a group with little direction. But a group that had a “debate condition” imposed on them generated 25% more ideas.

Gamestorming works by drawing boundaries—like kids playing wiffle ball deciding the doghouse will be first base and a stack of firewood will be second base. When we understand the “ground rules,” we are freed to play—and even compete—in ways that make sense. You never see social loafing and sucker effects in wiffle ball, do you?"


Via Ana Cristina Pratas
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Gamestorming: Ideas innovadoras que se hacen realidad

Gamestorming: Ideas innovadoras que se hacen realidad | Managing Technology and Talent for Learning & Innovation | Scoop.it

¿Estás buscando soluciones novedosas para mejorar la organización interna de tu empresa? ¿Necesitas un cambio radical en el embalaje de tu producto estrella? ¿Estás pensando en una manera más ingeniosa de atender a tus clientes tanto en el entorno offline como en el online? La respuesta a todas estas cuestiones es el Gamestorming, un método que consiste en definir un reto creativo, generar un gran número de ideas locas y atrevidas, analizarlas detenidamente y combinarlas para finalmente seleccionar aquellas que sean más prometedoras.

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