Managing Technology and Talent for Learning & Innovation
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Managing Technology and Talent for Learning & Innovation | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
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Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 2015 6:20 AM

Why do people un follow your social media pages?

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You Don’t Need a Survey to Know if Your Employees are Engaged

You Don’t Need a Survey to Know if Your Employees are Engaged | Managing Technology and Talent for Learning & Innovation | Scoop.it
With a veritable army of scientific researchers, the Gallup Organization spent decades developing their famed Q12 Survey.
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Tres formas de aniquilar la motivación

Tres formas de aniquilar la motivación | Managing Technology and Talent for Learning & Innovation | Scoop.it
Si quieres que tu equipo se sienta absolutamente desmotivado y con poco compromiso hacia los objetivos comunes, te recomendamos seguir la siguiente receta. La misma aplica incluso si tienes de esos...
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Rescooped by Carlos Fosca from Startups and Entrepreneurship
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Three Steps For Transforming Employees Into Brand Ambassadors

Three Steps For Transforming Employees Into Brand Ambassadors | Managing Technology and Talent for Learning & Innovation | Scoop.it

Every well-managed company strives to have a strong brand. The main motivator? Sales volume, often paired with premium pricing. For most companies, the stronger the brand, the higher the premium they can charge for their products and services.

 

With a strong brand, a company can also increase its product lines with ease, thrive during economic downturns, gain leverage in partnerships, and attract the best talent. The benefits of a strong brand are tremendous. The best leaders realize that, despite conventional wisdom, strong brands aren’t built by the marketing department alone; everyemployee in every department has a role to play.


Many companies focus all their branding efforts on marketing activities such as advertising campaigns and packaging, yet one of the most powerful brand assets your company has is your people. Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality.


To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Scarlett Surveys International defines Employee Engagement as “a measurable degree of an employee’s positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.”

 

 To transform employees into brand ambassadors, follow these three steps:

 

1. Promote Self Discovery – Personal Branding

 

2. Make Brand Awareness a Priority:  Corporate Branding 101


3. Connect the Personal and the Corporate




Via nrip
Carlos Fosca's insight:

"..To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Scarlett Surveys International defines Employee Engagement as “a measurable degree of an employee’s positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.”..

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