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Las redes sociales más usadas en creación de marca /infografia

Las redes sociales más usadas en creación de marca /infografia | Managing Technology and Talent for Learning & Innovation | Scoop.it
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Una infografía sobre las redes sociales más usadas en creación de marca.
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Rescooped by Carlos Fosca from Startups and Entrepreneurship
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Three Steps For Transforming Employees Into Brand Ambassadors

Three Steps For Transforming Employees Into Brand Ambassadors | Managing Technology and Talent for Learning & Innovation | Scoop.it

Every well-managed company strives to have a strong brand. The main motivator? Sales volume, often paired with premium pricing. For most companies, the stronger the brand, the higher the premium they can charge for their products and services.

 

With a strong brand, a company can also increase its product lines with ease, thrive during economic downturns, gain leverage in partnerships, and attract the best talent. The benefits of a strong brand are tremendous. The best leaders realize that, despite conventional wisdom, strong brands aren’t built by the marketing department alone; everyemployee in every department has a role to play.


Many companies focus all their branding efforts on marketing activities such as advertising campaigns and packaging, yet one of the most powerful brand assets your company has is your people. Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality.


To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Scarlett Surveys International defines Employee Engagement as “a measurable degree of an employee’s positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.”

 

 To transform employees into brand ambassadors, follow these three steps:

 

1. Promote Self Discovery – Personal Branding

 

2. Make Brand Awareness a Priority:  Corporate Branding 101


3. Connect the Personal and the Corporate




Via nrip
Carlos Fosca's insight:

"..To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Scarlett Surveys International defines Employee Engagement as “a measurable degree of an employee’s positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work.”..

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