Managing Social Media Leapfrawg
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Managing Social Media Leapfrawg
Manage Social Media
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Hiring A Social Media Manager? Watch Out For These Red Flags - Forbes

Hiring A Social Media Manager? Watch Out For These Red Flags - Forbes | Managing Social Media Leapfrawg | Scoop.it
It seems like every business and brand is suddenly on the prowl for a social media manager.
Jim David's insight:

Great article about setting expectations for Social Media

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How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]

How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic] | Managing Social Media Leapfrawg | Scoop.it
We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!).
Jim David's insight:

At what point is it better for small businesses to outsource some, or all, of their Social Media Marketing ?

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A 5-Step LinkedIn Marketing Strategy to Grow Your Business

A 5-Step LinkedIn Marketing Strategy to Grow Your Business | Managing Social Media Leapfrawg | Scoop.it
Jim David's insight:

Many neglect the power of LinkedIn and just think of it is a contact database.  But it is much more than that, especially for B2B.

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Facebook News Feed Redesign Includes Bigger Ads | Digital - Advertising Age

Facebook News Feed Redesign Includes Bigger Ads | Digital - Advertising Age | Managing Social Media Leapfrawg | Scoop.it
facebook's redesigned news feed brings bigger images and ads.
Jim David's insight:

Five early takeaways from Facebooks new re-design.

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Advice: To succeed, companies need a social media plan

Advice: To succeed, companies need a social media plan | Managing Social Media Leapfrawg | Scoop.it
SOUTH LAKE TAHOE, Calif. - Got social?If your company or business doesn't have a social-media strategy, it better get one. Pronto.
Jim David's insight:

You need to plan out Social Media

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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | Managing Social Media Leapfrawg | Scoop.it
Social Media - LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
Jim David's insight:

LinkedIn is the most popular social media tool among the nation's fastest-growing private companies

 
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How to create social media interaction for small business websites | TechRepublic

How to create social media interaction for small business websites | TechRepublic | Managing Social Media Leapfrawg | Scoop.it
Ryan Boudreaux shares some simple tips for social media sharing that will help you build relationships with customers, drive more traffic, and work on
Jim David's insight:

6 Tips for Social Media Success.

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Success on Twitter: A How-To for Small Businesses | Social Media Today

Success on Twitter: A How-To for Small Businesses | Social Media Today | Managing Social Media Leapfrawg | Scoop.it
Success on Twitter can be measured in a variety of ways, depending on your goals.
Jim David's insight:

Good Basics On How To Start Twitter For Small Businesses.

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How do our favorite tech companies make money?

How do our favorite tech companies make money? | Managing Social Media Leapfrawg | Scoop.it
Ever wonder how Spotify, Google Maps, Pandora, or Dropbox make money? Find out here...find out if they are profitable or not and how they make their money!
Jim David's insight:

Wonder how a lot of these tech companies make money? Try this new tool called How Do They Make Money?

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LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Managing Social Media Leapfrawg | Scoop.it
It is, to say the least, an imprecise science.
Jim David's insight:

The app is a free online tool that combines meta data with YouTube video content to show why a piece of viral content was shared, who shared it and how many times.

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The Best and Worst Days to Post on Facebook | Social Media Today

The Best and Worst Days to Post on Facebook | Social Media Today | Managing Social Media Leapfrawg | Scoop.it
If you really want to build a great following on Facebook, then you should consider posting on Saturday or Sunday when users are most active.
Jim David's insight:

These tips on the 'Best & Worst Days' to post on Facebook are helpful, but need to be tailored to your situation.

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What's a 'Like' Worth? Ask Facebook's Graph Search | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

What's a 'Like' Worth? Ask Facebook's Graph Search | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Managing Social Media Leapfrawg | Scoop.it
with facebook graph search, businesses now know the value of their following. now they need to optimize it.
Jim David's insight:

Facebook Search Graph Optimization Becomes As Important As Google SEO

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9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com

9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com | Managing Social Media Leapfrawg | Scoop.it
Jim David's insight:

Marketing practices you might want to nix from your 2013 marketing game plan.

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Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC] | Social Media Today

Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC] | Social Media Today | Managing Social Media Leapfrawg | Scoop.it
Did you know you could basically double your engagement rates on Twitter just by including an image within your tweet?
Jim David's insight:

Boost your twitter engagement with these insights.

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Twitter marketing: B2B tech brands generate above average leads via social media content

Twitter marketing: B2B tech brands generate above average leads via social media content | Managing Social Media Leapfrawg | Scoop.it
Twitter proves its audience-targeting capabilities with new research from Compete.
Jim David's insight:

Twitter users actively search for B2B tech brands – 30 percent look for these companies, while only 12 percent of average internet users do the same in search.

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Blacks and Hispanics Are More Likely Than Whites to Use Twitter

Blacks and Hispanics Are More Likely Than Whites to Use Twitter | Managing Social Media Leapfrawg | Scoop.it
Graphic breakdown from Pew by age, gender, race
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How to Write Articles That Go Viral | Social Media Today

How to Write Articles That Go Viral | Social Media Today | Managing Social Media Leapfrawg | Scoop.it
10 tips for writing content that will increase the likelihood of your posts going viral on social media.
Jim David's insight:

Start with good content but then use these tips to make your message spreadable.

 

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Know your Twitter etiquette: 6 guidelines for hassle-free tweeting | SmartBlogs

Know your Twitter etiquette: 6 guidelines for hassle-free tweeting | SmartBlogs | Managing Social Media Leapfrawg | Scoop.it
As of December, Twitter had more than 500 million registered members, an astounding number if not for the fact that this is still growing. That means you h
Jim David's insight:

How to avoid irritating 500 million people on Twitter

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10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page | Managing Social Media Leapfrawg | Scoop.it
What you need to know to get your business started on the popular photo-sharing site.
Jim David's insight:

How to market your company on Pinterest

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Facebook vs. LinkedIn for B2B Marketing « iMediaConnection Blog

Facebook vs. LinkedIn for B2B Marketing « iMediaConnection Blog | Managing Social Media Leapfrawg | Scoop.it
Jim David's insight:

There are reasons for both Linkedin and Facebook to be used for a B2B company's marketing efforts.

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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | Managing Social Media Leapfrawg | Scoop.it
Few topics have dominated customer service strategy conversations like social media. Have the nation's top brands caught on to the trend?
Jim David's insight:

All too often even the Big Brands fail to LISTEN-in on Social Media.

 

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What We Talk About When We Talk About "Social"

What We Talk About When We Talk About "Social" | Managing Social Media Leapfrawg | Scoop.it
Social media, social enterprise, social era... Do we even know what we're saying anymore?
Jim David's insight:

Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era — are they all the same?

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How to succeed in PR: 5 tips | Articles | Home

How to succeed in PR: 5 tips | Articles | Home | Managing Social Media Leapfrawg | Scoop.it
Read a lot, write more, and be curious are just a few ways to work your way up the public relations ladder.
Jim David's insight:

Read a lot, write more and be curious are just a few things that will have you be successful in PR.

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Why is social media still underutilized by restaurants? | SmartBlogs

Why is social media still underutilized by restaurants? | SmartBlogs | Managing Social Media Leapfrawg | Scoop.it
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing; it is only
Jim David's insight:

Social tools help restaurants stay fresh in customers' minds

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How Often Should You Feed Your Content Marketing Programs?

How Often Should You Feed Your Content Marketing Programs? | Managing Social Media Leapfrawg | Scoop.it
Content - Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
Jim David's insight:

The key to successful content engagement with your audience on social media is to be there when they are.

 
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