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10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page | Managing Social Media Leapfrawg | Scoop.it
What you need to know to get your business started on the popular photo-sharing site.
Jim David's insight:

How to market your company on Pinterest

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Why Creativity Thrives In The Dark

Why Creativity Thrives In The Dark | Managing Social Media Leapfrawg | Scoop.it
Imaginative minds have long appreciated the power of dim lighting. New research confirms that when the lights switch off something in the brain...
Jim David's insight:

Want to be more creative? Turn down the lights 

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YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

YouTube adds advanced moderation, Google+ to comments to get rid of the trolls | Managing Social Media Leapfrawg | Scoop.it
YouTube is cleaning up its comment section with advanced moderation features and a closer integration of Google+.
Jim David's insight:

Google+ continues to make itself required as a tool for Social Media marketing.

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Why Twitter Is Keeping Its Cards Close in 'Confidential' IPO

Why Twitter Is Keeping Its Cards Close in 'Confidential' IPO | Managing Social Media Leapfrawg | Scoop.it
twitter has laid the groundwork to go public methodically, strengthening its ties to tv and boosting infrastructure for mobile ads.
Jim David's insight:

Twitter announces a confidential IPO filing in a tweet 

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9 Acronyms You Need To Stop Using Immediately

9 Acronyms You Need To Stop Using Immediately | Managing Social Media Leapfrawg | Scoop.it
Sometimes, acronyms are useful, but usually, they are just terrible. If you're in the military, the CIA (see what we did there?)
Jim David's insight:

OMG this is so true...ROFL

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The 7 Personalities Every Successful Social Media Manager Has

The 7 Personalities Every Successful Social Media Manager Has | Managing Social Media Leapfrawg | Scoop.it
Learn about the seven personalities you need to adopt to be an effective social media manager for your business.
Jim David's insight:

The 7 Personalities Every Successful Social Media Manager Has

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I'm 13 and None of My Friends Use Facebook

I'm 13 and None of My Friends Use Facebook | Managing Social Media Leapfrawg | Scoop.it
At 13, I’ve been noticing something different: Facebook is losing teens lately. And I think I know why.
Jim David's insight:

Why 13-year-olds are rejecting Facebook 

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The Perils of Being a Social Media Holdout

The Perils of Being a Social Media Holdout | Managing Social Media Leapfrawg | Scoop.it
Your business is at risk if you're still avoiding the inevitable tweet.
Jim David's insight:

3 Reasons why you should not keep ignoring Social Media for your Brand.

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Good Facebook Hashtags | Social Media Today

Good Facebook Hashtags | Social Media Today | Managing Social Media Leapfrawg | Scoop.it
Clickable hashtags started appearing on Facebook back in June, much to the delight of marketers…and the dismay of social media professionals. Initially, I joined the naysayers and braced myself for the onslaught of horrific hashtag abuse on Facebook.
Jim David's insight:

Facebook hashtags are, when done right, useful tools for brands.

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Facebook hashtags have little effect on engagement - Social Marketing - BizReport

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment.
Jim David's insight:

Study finds Facebook hashtags aren't enhancing engagement 

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How To Get J. Crew CEO Mickey Drexler On The Phone

How To Get J. Crew CEO Mickey Drexler On The Phone | Managing Social Media Leapfrawg | Scoop.it
J. Crew CEO Mickey Drexler (AP Photo/Seth Wenig) This post was authored solely by Chris DeRose “Sorry, I couldn’t answer your call earlier. I just hung up with the CEO of J. Crew.” So began an entirely unexpected conversation with my wife, Elizabeth.
Jim David's insight:

Ring, ring -- it's the CEO of J. Crew 

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Google+ Turns Two: You Can't Ignore It for Another Minute

Google+ Turns Two: You Can't Ignore It for Another Minute | Managing Social Media Leapfrawg | Scoop.it
brands and social-media marketers need to develop a strategy that puts google+ at its center. it will need to be quite different than your facebook strategy.
Jim David's insight:

Why marketers need to get serious about Google+ 

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Google+ continues to dominate LinkedIn & Twitter, could catch up to Facebook

Google+ continues to dominate LinkedIn & Twitter, could catch up to Facebook | Managing Social Media Leapfrawg | Scoop.it
Google is solidifying its position as the number two social network, after Facebook, in a variety of dimensions.
Jim David's insight:

Believe it or not, Social media's second-largest network is now Google+ by most measures.

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Only 13% Of Google.com Shows Actual Search Results

Only 13% Of Google.com Shows Actual Search Results | Managing Social Media Leapfrawg | Scoop.it
Google used to be simple. You search a term, and it would give you a list of links that should include what you were looking for.
Jim David's insight:

On a 13-inch MacbookAir, a mere 13% of Google’s results page are dedicated to results

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EdgeRank Is Dead: Facebook's News Feed Algorithm Now Has Close To 100K Weight Factors

EdgeRank Is Dead: Facebook's News Feed Algorithm Now Has Close To 100K Weight Factors | Managing Social Media Leapfrawg | Scoop.it
The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.
Jim David's insight:

EdgeRank is dead, but is more important than ever. Confused? It only gets more confusing with 100,000 factors to consider.

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10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan | Managing Social Media Leapfrawg | Scoop.it
What you need to know when crafting an effective social strategy for your startup.
Jim David's insight:

Setting the stage for social media success 

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Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years

Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years | Managing Social Media Leapfrawg | Scoop.it
Who remembers 2005? Star Wars: Episode III - Revenge of the Sith was in theaters and while you may have heard of Facebook, you had no clue what a Tweet was. Oh how times have changed for since the year 2005, the number of online U.S.
Jim David's insight:

Seventy-two percent of U.S. adults use social media sites

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5 Small Business Social Media Mistakes

5 Small Business Social Media Mistakes | Managing Social Media Leapfrawg | Scoop.it
Many small businesses make mistakes that dilute their ability to harness social media for marketing. Avoid these 5 small business social media mistakes.
Jim David's insight:

How to tap into the power of social media 

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40 Maps That Show How The World Works

40 Maps That Show How The World Works | Managing Social Media Leapfrawg | Scoop.it
As we’ve mentioned time and time again, there are a lot of creative ways to share information through mapmaking. Recently, a collection of quirky maps made the rounds online.
Jim David's insight:

Maps allow you to see the World in a whole new way.

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68% of CEOs still aren’t on any social networks whatsoever

68% of CEOs still aren’t on any social networks whatsoever | Managing Social Media Leapfrawg | Scoop.it
When Warren Buffett burst onto the Twitter scene back in May, the social-media world went berserk. In less than 30 minutes, Buffett amassed over 30,000 followers; and despite having tweeted only twice since, he already has more than half a million.
Jim David's insight:

CEO's may want to reconsider their lack of participation in #SocialMedia. 

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SEO is dead. Long live social media optimisation

SEO is dead. Long live social media optimisation | Managing Social Media Leapfrawg | Scoop.it
As Google search results throw up more and more ads, using SEO to reach your audience is becoming increasingly futile. Could social media optimisation be the answer?
Jim David's insight:

As Google search results throw up more and more ads, using SEO to reach your audience is becoming increasingly futile. 

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Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review

Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review | Managing Social Media Leapfrawg | Scoop.it
Younger employees often have procedural understanding of social media but need strategic vision.
Jim David's insight:

Why young social media workers are dangerously all tactics, no strategy.

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Regulating Social Media usage in your company

Regulating Social Media usage in your company | Managing Social Media Leapfrawg | Scoop.it
Have you set rules to regulate the usage of Social Media within your company? Where is the limit between employees' privacy and company's rights?
Jim David's insight:

Social Media use within a company is not a trivial decision. 

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Apple: Game over or room to grow?

Apple: Game over or room to grow? | Managing Social Media Leapfrawg | Scoop.it
Is Apple poised for a rebound, or are its best days a thing of the past? Our writer argues both sides.
Jim David's insight:

The long, slow decline of Apple.  Hope it corrects course.

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Facebook’s Instagram Starts Tool for Embedding Images

Facebook’s Instagram Starts Tool for Embedding Images | Managing Social Media Leapfrawg | Scoop.it
Facebook Inc. is unveiling tools for its Instagram service that will let users embed photos and videos on outside websites, including blogs and news providers, seeking to spread its influence and woo more consumers.
Jim David's insight:

Think Vine will Vine quietly disappear?

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Vine vs. Instagram, round 2 and revining

Vine vs. Instagram, round 2 and revining | Managing Social Media Leapfrawg | Scoop.it
Vine announces an update, chocked full with new features that might win back some marketing share from video content competitor, Instagram.
Jim David's insight:

Vine introduces greater sharing capabilities

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