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Deskarma Launches Coffee Who, A Single Use-Case App To Get Enterprise Employees Talking | TechCrunch

Deskarma Launches Coffee Who, A Single Use-Case App To Get Enterprise Employees Talking | TechCrunch | Managing options | Scoop.it
Deskarma, which originally launched as a knowledge sharing app aimed at professionals but has since pivoted to focus on collaboration in the enterprise, has launched Coffee Who, a single-use web app to get employees talking via face-to-face...
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Rescooped by TourdeForce from visualizing social media
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Managing options | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's curator insight, January 8, 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 7:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 10:28 PM

They say a picture is worth a thousand words....

Rescooped by TourdeForce from Internet Marketing Strategy 2.0
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Education Is The New Marketing Strategy

Education Is The New Marketing Strategy | Managing options | Scoop.it

Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.

 

Today a person can learn from a myriad of new different sources, at his own pace and time.

 

"The internet has democratized education and businesses should take notice.

 

You are in business because you have some area of expertise.

 

Sharing your expertise is a way to help you build your brand and provide value."

 

From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.

He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.

I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.


People are looking to non-traditional sources to learn from. Education and business are merging. "

 

The article is full of short, valuable insights, like these:

 

"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."

 

"Consumers need information to choose when there are too many options."

 

"Education is a form of curation."

 

Right on track. Must-read. 8/10

 

Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/

 

 

 


Via Robin Good
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Rescooped by TourdeForce from Healthcare & Social Media
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Managing options | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler, Lionel Reichardt / le Pharmageek, Parag Vora
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Rescooped by TourdeForce from Social Intranet and Mobile
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How ‘social intelligence’ can guide decisions - McKinsey Quarterly - Strategy - Strategic Thinking

How ‘social intelligence’ can guide decisions - McKinsey Quarterly - Strategy - Strategic Thinking | Managing options | Scoop.it
By offering decision makers rich real-time data, social media is giving some companies
fresh strategic insight.
A McKinsey Quarterly Strategy article.

Via A.Busetti
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Rescooped by TourdeForce from Social Intelligence
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Social Intelligence is a fact! We launched today at MicroStrategy World 2012 in Amsterdam.

Social Intelligence is a fact! We launched today at MicroStrategy World 2012 in Amsterdam. | Managing options | Scoop.it

Social Media meets Business intelligence; Social Intelligence

Listen - Learn - Act

“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”

http://www.social-intelligence.nl


Via Social Intelligence
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