Deskarma, which originally launched as a knowledge sharing app aimed at professionals but has since pivoted to focus on collaboration in the enterprise, has launched Coffee Who, a single-use web app to get employees talking via face-to-face...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
SIGN UP
Attract your communities of interest by sharing ideas that matter
Scoop.it Score
55
Visitors
Loading...
Updated
May 20
Created
May 25, 2012
Created by
Scoops
1426
Reactions
10294
Edit Tag
Follow
|
Scooped by TourdeForce onto Managing options |
Scoop.it!
Deskarma Launches Coffee Who, A Single Use-Case App To Get Enterprise Employees Talking | TechCrunch
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
 Your new post is loading...
Scoop.it!
The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of blog posts every day and distributing them on social channels.
In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.
In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.
Read more: http://bit.ly/MjFpfA Via Martin Gysler 
Martin (Marty) Smith's comment,
April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment,
April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment,
April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
