2012 was exciting year for us, here at Socialbakers, as we conducted several studies that revealed interesting social media trends.
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This is a guest post by Gary Griffiths, CEO and co-founder of Trapit, a personalized content discovery platform. Trapit was incubated at SRI and the CALO project. Via Ken Morrison 
Ken Morrison's curator insight,
May 6, 8:14 AM
KEN'S KEY TAKEAWAY: This is an important look at the need for curation and digital media literacy. I like that it goes deeper than just 'information overload' but also mentions how we tend to limit our spectrum of incoming information because our friends are proably sharing the same things as 70% of the rest of the web. Delete the scoop?
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Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good Delete the scoop?
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Les 4 types de plateformes de curation selon Cédric Deniaud:
- outils d'agrégation - outils de sélection de contenus les plus pertinents - outils "mash-up" - flux d'activités
Comment une marque peut-elle intégrer cette tendance de curation de contenus sur le web?
Quelques exemples... Via @AnneDiscart Delete the scoop?
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From the official website: "Shopcade is a social shopping application on Facebook that connects people to shop and recommend products together and get rewarded for it.
You can shop trending products recommended by your friends and people you trust, as well as become a trendsetter by recommending products you love. Whenever you buy via others Shopcades, or others buy via yours, you both get rewarded."
From the review on Search Engine Watch: "...Think of Shopcade as the gender-neutral, retail version of Pinterest. Users can quickly and easily create themed boards to showcase their favorite products from a variety of e-retailers.
Nearly 260 million products are on Shopcade. That's a pretty impressive feat for a startup still in beta mode.
Perhaps one of the biggest advantages of Shopcade is the ability for consumers to shop through the clutter of the web.
Many shoppers are bombarded and overwhelmed with offers but aren’t confident in merchants or even the product itself. On Shopcade, however, users can quickly identify sales and deals, while also seeing which members of their networks have acknowledged or recommended the product.
Users can also follow specific product categories, brands, and other users to totally personalize their Shopcade feed.
Additionally, users will earn cash for shopping. Anytime a product is purchased via Shopcade, users will receive a predetermined amount (which is shown to the user prior to the purchase). If a product is purchased via another person’s Shopcade account, that person will also receive the same amount..."
Check out Shopcade: http://www.shopcade.com
Read more: http://searchenginewatch.com/article/2189714/Shopcade-Pinterest-for-Ecommerce
Via Giuseppe Mauriello, Robin Good Delete the scoop?
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In the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers. Via Susan Bainbridge Delete the scoop?
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At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written it off as just another set of buzz words. Via Susan Bainbridge Delete the scoop?
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Robin Good: I have recently caught futurist Ross Dawson in transit through Rome, and thanks to his generous kindness, I have been able to ask him a few questions on curation and to record them in video.
What is curation? Does it really help or is it adding more noise to the soundwave of information already coming at us?
Where do you draw the line between social sharing, personal expression and true curation?
How do you recognize curation from personal sharing ?
These essentially my questions, and here in video, his spontaneous, unreharsed answers to them.
Full interview: http://www.masternewmedia.org/curation-a-view-from-the-future/ ;
Video playlist: http://www.youtube.com/playlist?list=PL240B1B834FAF4786 Via Robin Good Delete the scoop?
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Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe] Via gdecugis, janlgordon 
janlgordon's comment,
June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.
A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month.... Via Robin Good, Jeff Domansky, Brian Yanish - MarketingHits.com 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
December 30, 2012 11:14 AM
I am writing a post on this very topic. I thought I would do a quick search here to see what the general thinking is. Thank you for this article. Very timely.
Shirley Williams (XeeMe.com/ShirleyWilliams)'s curator insight,
December 30, 2012 11:16 AM
Nice article on the changing landscape of competitive intelligence. The use of social media, curations and real time monitoring are all high lighted. Delete the scoop?
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La plateforme de curation Scoop.it lancée l’année dernière a passé la barre des 3 millions de visiteurs uniques par mois. Scoop.it se décline en deux offres. La première en BtoC, où les utilisateurs deviennent des curateurs, en agrégeant et partageant toutes sortes de contenus.
La seconde se destine aux professionnels, qui se servent de la curation comme un véritable outil de communication digitale. Une fonction analytics de Scoop.it est particulièrement convaincante pour identifier les profils et le taux d’engagement etc… (...) -- Source : Frenchweb PS : inutile de vous dire que c'est mon outil de curation préféré ! Via Pascal Faucompré Delete the scoop?
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Extrait : "Dans le cadre du dossier sur la curation que j’ai eu le plaisir de coordonner pour la revue Documentaliste et Sciences de l’information de mars 2012 ( http://www.adbs.fr/revue-docsi-volume-49-n-1-mars-2012-dossier-la-curation-entre-usages-individuels-et-pratiques-professionnelles-115365.htm ), j’ai eu l’occasion de réaliser un comparatif de 12 solutions dont je vous propose ci-dessous quelques éléments complémentaires." Via FrancoisMagnan Delete the scoop?
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Robin Good: The semantic web is all about integrating, capturing and exposing data relationships already existing within the information we generate.
From isolated, separate individual information items and streams, the semantic web will take me and you to a new information ecosystem in which the relationships, the connections and the ability to look at data from multiple perspectives are going to be the the main benefit and attraction.
Curation is part of this "semantic" process, giving individuals an important role in filtering, organizing, and making sense of the context and relationships existing between apparently unrelated isolated items.
We are all working to make better sense of the ocean of information that surrounds us.
Grace Nasri brings to light a few examples of internet companies, who have already begun "mapping and graphing the way their customers use, interact with and understand data."
-> Google Knowledge Graph -> Facebook Social Graph -> FindtheBest -> Hunch
"As we move towards Web 3.0 and the Semantic Web -- characterized by related, contextualized and personalized data -- there's a growing push for more robust context and relationship mapping."
".... a growing number of sites currently creating graphs that relate, connect and map information on the Web; as we move towards a more semantic web, this trend will only continue."
Insightful. Resourceful. 7/10
Full article: http://www.huffingtonpost.com/grace-nasri/internet-social-connecting-_b_1651098.html ;
(Image courtesy: techmites.blogspot.com) Via Robin Good Delete the scoop?
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Content - Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ... Via Susan Bainbridge Delete the scoop?
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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content. Via Susan Bainbridge Delete the scoop?
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I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.
Here's what I said about Gideon Rosenblatt's post.
This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.
"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."
**In the world of the information networker, curating content is only half the game. The other half is curating the curators.
**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.
**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.
My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us! It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!).
By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience.
**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.
Great article by Axel Schultze CEO of xee.me
"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr
Via janlgordon
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Image by Istockphoto from an article by Social Media Examiner
Read the full article: [http://bit.ly/AxRrEr] Via janlgordon, k3hamilton, juandoming, Ilya Levin
janlgordon's comment,
March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment,
June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment,
June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet. I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there. I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-) Delete the scoop?
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