Managing options

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 

Via Robin Good

En partenariat avec Millward Brown, 'E-marketing.fr' propose un baromètre exclusif de l'engagement des communautés portant sur les 20 premières marques ayant le plus de fans sur Facebook.

Via Veille digitale, Bernard Boulanger

Que vous souhaitiez rendre la page de votre marque plus attrayante ou gérer la façon dont les utilisateurs voient vos messages, vos photos, ou les commentaires des autres internautes, vous trouvez sûrement votre bonheur dans les 11 conseils proposés par Mashable, que nous vous avons résumé ici:

(...)

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PS : les experts n'y trouveront rien de pertinent !

Via Pascal Faucompré

Social Media meets Business intelligence; Social Intelligence

Listen - Learn - Act

“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”

http://www.social-intelligence.nl

Via Social Intelligence

Facebook announced Wednesday that it is making it easier to change the username of a Facebook page. Before, page administrators would have to submit a request to change the username, but not anymore.

Via Tomas Jansma | FlexMind, Gerrit Bes

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  

 

Via Lauren Moss, Giuseppe Fattori

Infographics on Facebook Account Valuation at $115 Per User Friend Account Social Media Networking with Billion Dollar Valuation in IPO rocking for Business...

 

Read more, very interesting:

http://allinfographics.org/what-makes-facebook-account-to-be-valued-more-than-115-per-users/

 

Via Gust MEES

C’est mi-septembre que Facebook levait le voile sur une fonctionnalité d’abonnement permettant de suivre les publications publiques d’un profil personnel sur le réseau social.

(...)

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PS : un outil pour mieux espionner ses concurrents ?

 

Via Pascal Faucompré