Managing options

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 

Via Robin Good

Robin Good: It's true, when you create a "curated" collection, it's generally done in one of two possible approaches:

 

a) the "sprint", where due to time-sensitive issues lots of elevant items are collected in a short period of time. 

 

b) the "marathon", where relevant collection items are slowly but steadily collected over time.

 

This short article on the Bundlr blog acknowledges this typical behavior, as well as identifying some relevant examples and characteristics. 

 

Insightful. 7/10

 

Blog post: http://blog.bundlr.com/post/25508438993/there-are-two-types-of-curation-sprints-vs-marathons ;

Via Robin Good