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May 17
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May 25, 2012
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Rescooped by TourdeForce from Content Curation Marketing onto Managing options |
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Tous les ans, il y a une nouvelle édition du Guide Michelin. Et tous les ans, il y a une nouvelle édition du rapport de Technorati. Historiquement centré sur la blogosphère (cf. mes analyses des éditions 2010 et 2008), Technorati se présente comme un moteur de recherche et un portail lié aux médias sociaux. Si la notoriété de ce pionnier du web 2.0 s’est effondrée au cours des dernières années, les rapports qu’ils éditent tous les ans sont néanmoins une source incontournable pour les observateurs avertis (lire à ce sujet : État des lieux des médias sociaux en 2012). L’édition 2013 du Digital Influence Report , mais n’a visiblement pas eu la visibilité qu’ils souhaitaient. (...) Via Pascal Faucompré 
Pascal Faucompré's curator insight,
March 18, 11:48 AM
Etrange que ces marques ne prêtent pas plus d'intéret à Google+ ! Le blog a encore du chemin à parcourir ... malgrés son importance dans une stratégie de référencement. Delete the scoop?
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Les 4 types de plateformes de curation selon Cédric Deniaud:
- outils d'agrégation - outils de sélection de contenus les plus pertinents - outils "mash-up" - flux d'activités
Comment une marque peut-elle intégrer cette tendance de curation de contenus sur le web?
Quelques exemples... Via @AnneDiscart Delete the scoop?
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To choose which news story to curate and pass on to your readers, is not always something easy to do.
My personal suggestion is to look only for the most interesting and relevant stories for your audience while leaving out anything that is mildly interesting. I'd always go for quality over quantity and I would not discard little-read stories or dated ones, because of these two factors. Rather I'd select them on the basis of their immediate usefulness to my reader and not on the one of their freshness or recency.
Serena Matter, of the Canadian Public Relations Society, has just published a short article suggesting three key criteria to employ in selecting what news to curate each day. She writes:
"Finding content to share online can be a challenge, especially when your goal is to provide information of interest to your followers.
In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material.
However, this wastes a valuable opportunity to engage your online stakeholders. Rather than taking the easy way out, there are a few simple guidelines you can follow to ensure any content you share offers value. When creating or searching for material to share, keep this acronym in mind: C.I.A. (Current, Interesting, Applicable)."
But beware: "current" is a misleading variable, as "something" can be "current" depending on the specific context in which it is presented and it is not an absolute trait of a news story.
A story from two years ago can be made immediately current and relevant simply by relating and connecting it to other information which is directly impacting our present.
Good for beginners. 6/10
Full article: http://www.cprsvancouver.com/what-should-i-post-today-guide-content-curation
Current is important, but not the most. If anything is interesting and applicable and remains useful, it doesn't matther that was built up 3 years ago...