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May 20
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May 25, 2012
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Rescooped by TourdeForce from MarketingHits onto Managing options |
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Facebook est un formidable levier de visibilité pour les marques. Nombreuses sont les entreprises à assurer une présence sur Facebook. Mais que recherchent précisément les fans d’une marque sur Facebook ? Et comment les entreprises peuvent-elles répondre aux attentes des consommateurs ? Les chiffres sont formels : 38% de la population est sur Facebook, plus de la moitié des internautes, 3/4 des internautes consultent les blogs ou sites communautaires…
Question personnelle : Quelle stratégie Facebook avez-vous adopté ? Via Alexandre Kuhn Delete the scoop?
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Une entreprise ne peut pas se limiter à créer une page de marque et à recruter des fans, si nombreux soient-ils. L'important est de les faire réagir. Trois façons d'animer cette communauté.
Question personnelle : comment segmentez-vous vos clients sur facebook ? Quels outils utilisez-vous ? Via Alexandre Kuhn Delete the scoop?
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This is eye opening, thanks Amy!
I think Slideshare is just a great knowledge and collaboration tool, getting better as time goes on.
From the article: "Data collected by ComScore and presented in this infographic reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn(which now owns SlideShare)." ~ Deb