Via Robin Good
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the benefits of curating the world's best content.
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Rescooped by TourdeForce from Content Curation World onto Managing options |
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If you don't like how things are going, tell a different story. Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central.
Truer words could not be said!
When it comes to organizational storytelling, updating or rewriting a narrative is essential work sometimes. The stories we tell about ourselves and share -- whether as an enterprise, small biz, or nonprofit -- shape the results we experience.
Want different results? Then shift your stories. Rewrite them (don't fabricate -- still be authentic) to emphasize different qualities. Or find new/different stories to tell altogether.
This is particularly important when, as the author Rosabeth Moss Kanter says, the current narratives inhibit rather than inspire.
This is a quick article with really good examples and important insights that I know you will enjoy.
So that leaves the following question on the table -- What biz stories do you carry that need to be rewritten?
Read the full article here: http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html?awid=8310310616569395416-3271
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.
Content
Context
Commerce
Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.