Managing options
54
Management solutions, strategy and news
Curated by TourdeForce
Follow
Rescooped by TourdeForce from Content Curation World onto Managing options
Scoop.it!

Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | Managing options | Scoop.it
Therese Torris's comment, January 11, 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
Eric Moran's curator insight, January 11, 2:38 PM

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.

TourdeForce is also curating
Technically healthcare Parlez-vous business Medically speaking Infectious Answers Eurozone Daily PharmaTalk
and 3 others
Discover Topics TourdeForce is following
formation 2.0 The 21st Century Freewares Veille Techno et Informatique "Autrement" Content Curation World Science News
and 579 others
Your new post is loading...
Rescooped by TourdeForce from Just Story It
Scoop.it!

If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom

If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom | Managing options | Scoop.it

If you don't like how things are going, tell a different story. Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central.

 

Truer words could not be said!

 

When it comes to organizational storytelling, updating or rewriting a narrative is essential work sometimes. The stories we tell about ourselves and share -- whether as an enterprise, small biz, or nonprofit -- shape the results we experience. 

 

Want different results? Then shift your stories. Rewrite them (don't fabricate -- still be authentic) to emphasize different qualities. Or find new/different stories to tell altogether.

 

This is particularly important when, as the author Rosabeth Moss Kanter says, the current narratives inhibit rather than inspire.

 

This is a quick article with really good examples and important insights that I know you will enjoy.

 

So that leaves the following question on the table -- What biz stories do you carry that need to be rewritten? 

 

Read the full article here: http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html?awid=8310310616569395416-3271

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
No comment yet.