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Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | Managing options | Scoop.it
Therese Torris's comment, January 11, 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
Eric Moran's curator insight, January 11, 2:38 PM

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.

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Just Story It - Scoops

Just Story It - Scoops | Managing options | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz, Thomas Faltin
Karen Dietz's comment, May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment, May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
Karen Dietz's comment, May 17, 12:53 AM
Thank you Evalir for the shout out!
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Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes

Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes | Managing options | Scoop.it
While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.

 

LOL -- I don't know if marketers have cornered the market on storytelling but there sure is a revolution going on in their world as they continue to leverage the power of storytelling.

 

Here's what I like about this article -- it's emphasis on crafting really great stories. And it is rare to find such candid remarks about this. But this author calls a spade a spade. Yes!

 

The author, Phil Johnson drives this point home and shares his experiences at recent conferences with bad storytelling.

 

He then gives marketers 3 tips for how to do it right.

 

Enjoy this quick read and keep crafting great stories!


Via Karen Dietz
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