Via Robin Good
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
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Rescooped by TourdeForce from Content Curation World onto Managing options |
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Here are the best articles from across the web that I can find on using stories and storytelling in business. I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat! I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ; Via Karen Dietz, Thomas Faltin
Karen Dietz's comment,
May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment,
May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
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While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.
LOL -- I don't know if marketers have cornered the market on storytelling but there sure is a revolution going on in their world as they continue to leverage the power of storytelling.
Here's what I like about this article -- it's emphasis on crafting really great stories. And it is rare to find such candid remarks about this. But this author calls a spade a spade. Yes!
The author, Phil Johnson drives this point home and shares his experiences at recent conferences with bad storytelling.
He then gives marketers 3 tips for how to do it right.
Enjoy this quick read and keep crafting great stories! Via Karen Dietz Delete the scoop?
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The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.
Content
Context
Commerce
Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.