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Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | Managing options | Scoop.it
Therese Torris's comment, January 11, 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
Eric Moran's curator insight, January 11, 2:38 PM

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.

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App Curation and Discovery: Google Introduces Topical Collections of Great Apps with "Apps Focus" in the Play Store

App Curation and Discovery: Google Introduces Topical Collections of Great Apps with "Apps Focus" in the Play Store | Managing options | Scoop.it

Robin Good: Finding good apps is not easy. iOS or Android hve the same problem on this front. Too many apps and too much effort needed to find out which are the really good ones.

 

To solve this issue Google has just started collectting and organizing some of the best fashion apps available in its store and it has created a page dedicated just to them called "Apps Focus". This is probably the start of an ongoing effort to curate, pick and organize the very best apps available inside the Google Play Store.

 

"Google just added another featured area that should provide just a little more discoverability for apps with slightly narrower audiences, in the form of the "Apps Focus" section.

 

The first App Focus? Fashion and Style - bringing together a collection of some of the best apps for the chic-minded."

 

Original story: http://www.androidpolice.com/2012/09/14/google-introduces-apps-focus-on-the-play-store-bringing-together-topical-collections-of-great-apps/

 

Google Play Store: https://play.google.com/

 

 

 

 


Via Robin Good, michel verstrepen
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Content Curation On The Go: How To Discover and Distribute The Best News From Your Mobile Phone

Content Curation On The Go: How To Discover and Distribute The Best News From Your Mobile Phone | Managing options | Scoop.it

Robin Good: Hard to believe but true: you can curate and publish while on the move by using one of the many mobile apps devoted specifically to news discovery and to publishing/distribution.

 

Francisco Rosales, the author behind SocialMouths, has prepared a valuable illustrated guide to finding 10 among the best mobile apps for news discovery and distribution.

 

Resourceful. 8/10

 

Full article: http://socialmouths.com/blog/2012/06/05/curate-content-from-your-smartphone/ ;


Via Robin Good
Poovan Devasagayam's comment, June 20, 2012 8:51 PM
Love this article. It's straight to the point. thanks for the app recommendations. It's really useful. - Poovan

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Social TV Apps are Changing How We Watch Television

Social TV Apps are Changing How We Watch Television | Managing options | Scoop.it
Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision.

Via Stéphanie Hérault
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