The Dutch and British tweet more than any other country in Europe, according to figures from the Office of National Statistics and Eurostat. Half of UK adults use social networks daily, the research found.
No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire customers. The information can be presented in a variety of media, including news, videos, white papers, e-books, infographics, case studies, how-to guides—you get the picture. Content marketing has been instrumental in all our endeavors. We’ve personally found it to be an invaluable way to uniquely position a brand into the public zeitgeist. That said, content marketing is only effective if you have a plan and clearly defined goals at the onset. To guide you in the right direction, we put together a list of eight effective content-marketing goals that are worth having.
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.
Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.
Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.
Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.
Jonathan Haynes, Tdf Consultants, "Good point, but wasn't it always thus, albeit on a more basic level. Traditionally the best marketing has always been that which empathises with its intended customer base. Engagement is merely an extension of this." www.tourdeforceconsultants.com
Digitas France vient de publier les résultats de son deuxième baromètre de « l’Expérience Marchande Connectée ». Ce dernier, effectué sur un échantillon de 1086 personnes de 18 ans et plus, met en lumière les évolutions des comportements et attentes des consommateurs dans le cadre de leurs achats.
Premier constat, les usages mobiles et tablettes poursuivent leur croissance. 55% des consommateurs français utilisent désormais leur smartphone pendant qu’ils font leur shopping (+25% en un an), tandis que 27% d’entre eux utilisent leur tablette (+170% en un an).
Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that while I “get” the concept of using game theory to shape behavior I was skeptical about how useful it really was in an enterprise context. I’ve spent some time over the past few weeks researching the topic and at this point my attitude has shifted quite a bit. When used correctly I now believe that gamification can provide a powerful tool to help companies encourage behaviors that they define as desirable.
Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines.
Vous cherchez un outil gratuit pour annoter vos pages web facilement. Il existe un site qui utilise un bookmarklet dédié permettant de souligner ou d'ajouter des notes sur vos pages web.
Scrible est un outil en ligne complet qui permet de sauvegarder, d'annoter vos pages web en quelques clics de souris sans passer par un logiciel tiers.
Il suffit de s'inscrire gratuitement pour utiliser tous les services comme le partage ou l'enregistrement des pages web.
Scrible propose un bookmarklet à ajouter dans la barre d'adresses (ou favoris) de votre navigateur web. En cliquant dessus, vous pouvez surligner, souligner, mettre en italique ou en gras dans plusieurs couleurs, le texte contenu dans une page web. Vous pouvez insérer des notes (sous la forme de post-it) dans une page web. Une fois le travail terminé, vous l'enregistrez et le partager à vos collègues par le biais de la messagerie électronique.
Excerpted from offical website and its "About" page. Here are the key features:
- Content Distribution: Repost lets bloggers, publishers, and brands distribute their content to new audiences. - Content Discovery: Find news, features, videos, and more to repost on your site. And it's free.
Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video. With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.
Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral."
Excerpted from review article on Mashable: "Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher's advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.
In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube..."
Social Media - Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...