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Robin Good: If you want to see how some commercial brands, which sell physical products online, utilize curation to make the user experience more compelling, Dror Liwer, has a good article on this topic.
He writes: "Much like a museum curator carefully selects appropriate pieces and meticulously arranges them in such a way for the audience to understand and appreciate them, the e-tailer of the future must curate its collection and offer it to audiences in an intelligent way that makes sense to their consumer.
Informative. 7/10
Full article: http://www.frombogotawithlove.com/2011/04/04/elusive-4th-ecommerce Via Robin Good 
intentree's comment,
January 21, 7:06 AM
Well we believe the same. For any ecommerce to engage with the audience better, it should have a dedicated community, content and commerce along with advanced "curation" techniques that will optimize the website as per the user's needs. Optimization techniques will play the crucial role in setting one's website at par with others. We at intentree know it better. visit www.intentree.com
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