It was only a matter of time before social media's impact in the marketplace would begin to alter the way executives go about their business in the
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May 20
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May 25, 2012
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Scooped by TourdeForce onto Managing options |
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La publicité via newsletter estavantageuse: les frais sont limités et le succès est mesurable en temps réel. Mais cet atout ne persiste longtemps que si les abonnés veulent bien continuer à lire la newsletter. Une étude américaine a pu identifier pourquoi les internautes tournent le dos à une newsletter.
Via Alexandre Kuhn, Pascal Geant Delete the scoop?
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Le retargeting ou reciblage publicitaire est une technique qui consiste à recontacter un internaute après que celui-ci ait montré un intérêt pour votre produit ou votre marque.
Question personnelle : si vous utilisez cette technique, quel est votre retour d'expérience à ce sujet ? Via Alexandre Kuhn Delete the scoop?
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