It was only a matter of time before social media's impact in the marketplace would begin to alter the way executives go about their business in the
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May 23
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May 25, 2012
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Scooped by TourdeForce onto Managing options |
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Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision. Via Stéphanie Hérault Delete the scoop?
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