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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Managing options | Scoop.it
From www.corporate-eye.com - January 7, 2:51 PM

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info
Mercor's curator insight, February 4, 7:01 AM

Scooped by Lauren Moss
Janet Louise Stephenson's curator insight, May 3, 10:28 PM

They say a picture is worth a thousand words....
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Rescooped by TourdeForce from Content Curation World
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Content Curation on Social Media: An Introductory Guide

Content Curation on Social Media: An Introductory Guide | Managing options | Scoop.it
From www.seomoz.org - February 28, 9:11 AM
Social content curation is an important building block of your inbound marketing strategy.

Via Robin Good
Robin Good's curator insight, February 28, 8:39 AM




Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.


In this intro guide he addresses some of the basic questions received by webinar participants last week.


Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.



Useful as an intro guide for social media content marketers. 7/10


Full guide: http://www.seomoz.org/blog/social-media-curation-guide


You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.
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Rescooped by TourdeForce from eCommerce Lab
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Taux de Clic en Fonction de la Position sur Google et Taux de Conversion

Taux de Clic en Fonction de la Position sur Google et Taux de Conversion | Managing options | Scoop.it
From www.202-ecommerce.com - July 11, 2012 11:02 AM

Le top 3 sur une requête rafle à lui seul près de 60% des visites. Avec ces chiffres, on comprend donc l’importance d’être positionné en tête des résultats pour avoir le maximum de visiteurs et donc le plus gros chiffre d’affaires possible.


Via Alexandre Kuhn, Pierre Lelong
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Rescooped by TourdeForce from WebZine E-Commerce & E-Marketing - Alexandre Kuhn
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Ecommerce et Duplicate Content

Ecommerce et Duplicate Content | Managing options | Scoop.it
From 21janvier.wordpress.com - June 21, 2012 1:32 PM

Les sites ecommerce ne sont pas des sites comme les autres en terme de contenu…oui, c’est une généralité, mais c’est un moyen d’intégrer un sujet que je vais développer aujourd’hui : les risques de duplicate content sur les sites ecommerce.

 

Note personnelle : je connais des e-commerçants qui seront ravis de pouvoir enfin obtenir une réponse claire à la question du contenu dupliqué.


Via Alexandre Kuhn
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Rescooped by TourdeForce from The *Official AndreasCY* Daily Magazine
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The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | Managing options | Scoop.it
From www.bitrebels.com - October 21, 2012 4:56 AM

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


Via Antonino Militello, Martin Sturmer, John van den Brink, juandoming, Gust MEES, Lynnette Van Dyke, Official AndreasCY
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:47 PM
Mala, thanks for the reScoop!
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Rescooped by TourdeForce from Internet Marketing Strategy 2.0
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SEO: Tweets Do Affect Rankings [Study]

SEO: Tweets Do Affect Rankings [Study] | Managing options | Scoop.it
From www.branded3.com - July 3, 2012 6:18 AM

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats:

 

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

 

You better read it. 8/10

 

Full article: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Robin Good
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Rescooped by TourdeForce from WebZine E-Commerce & E-Marketing - Alexandre Kuhn
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Un Exemple de Site qui Récupère d’une Pénalité Panda

Un Exemple de Site qui Récupère d’une Pénalité Panda | Managing options | Scoop.it
From www.webrankinfo.com - June 19, 2012 7:28 AM

Résumé des points importants d'un retour d'expérience d'un webmaster ayant sorti un site de la pénalité Google Panda (algorithme de référencement naturel).

 

Note personnelle : de nombreux liens vers des conseils pour éviter (ou sortir) d'une pénalité de Google Panda. Une telle sanction peut faire plonger le trafic issu de Google. L'effet serait dramatique pour la plupart des e-commerces (souvent peu accès sur le multi canal).


Via Alexandre Kuhn
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