Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain
Via Cendrine Marrouat - www.cendrinemarrouat.com, michel verstrepen
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Via Cendrine Marrouat - www.cendrinemarrouat.com, michel verstrepen
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Content - Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ... Via Susan Bainbridge Delete the scoop?
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Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe] Via gdecugis, janlgordon 
janlgordon's comment,
June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written it off as just another set of buzz words. Via Susan Bainbridge Delete the scoop?
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Did you know that the colors you choose to use on your website / blog play a vital role in the bouncing rate and length of time people spend browsing?
Brian Morris shares short but good insights on the "psychology" of colors in marketing in this article.