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Rescooped by TourdeForce from PHARMA GEEK onto Managing options |
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Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends... Via Fabrizio Faraco
TourdeForce's insight:
Jonathan Haynes, Tdf Consultants, "Good point, but wasn't it always thus, albeit on a more basic level. Traditionally the best marketing has always been that which empathises with its intended customer base. Engagement is merely an extension of this." www.tourdeforceconsultants.com 
Fabrizio Faraco's curator insight,
May 17, 5:24 AM
Collaborative marketing will mean that marketers truly shift from marketing “at” consumers to marketing “with” consumers. We have reached a tipping point where a penalty will be paid by those companies who simply view social as a mass communication channel for blasting out messages to a mass audience. Delete the scoop?
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This is a guest post by Gary Griffiths, CEO and co-founder of Trapit, a personalized content discovery platform. Trapit was incubated at SRI and the CALO project. Via Ken Morrison 
Ken Morrison's curator insight,
May 6, 8:14 AM
KEN'S KEY TAKEAWAY: This is an important look at the need for curation and digital media literacy. I like that it goes deeper than just 'information overload' but also mentions how we tend to limit our spectrum of incoming information because our friends are proably sharing the same things as 70% of the rest of the web. Delete the scoop?
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Digitas France vient de publier les résultats de son deuxième baromètre de « l’Expérience Marchande Connectée ». Ce dernier, effectué sur un échantillon de 1086 personnes de 18 ans et plus, met en lumière les évolutions des comportements et attentes des consommateurs dans le cadre de leurs achats. Premier constat, les usages mobiles et tablettes poursuivent leur croissance. 55% des consommateurs français utilisent désormais leur smartphone pendant qu’ils font leur shopping (+25% en un an), tandis que 27% d’entre eux utilisent leur tablette (+170% en un an). Via Tolokonnikoff - Seratoo Delete the scoop?
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We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant. Via jerome leger Delete the scoop?
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Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that while I “get” the concept of using game theory to shape behavior I was skeptical about how useful it really was in an enterprise context. I’ve spent some time over the past few weeks researching the topic and at this point my attitude has shifted quite a bit. When used correctly I now believe that gamification can provide a powerful tool to help companies encourage behaviors that they define as desirable.
Via Henri Lefèvre Delete the scoop?
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Le CV finira par mourrir. Qui causera finalement sa perte, les candidats ou les recruteurs ? L'oeuf ou la poule ? Via Bernard Martinez, Bertrand MOULIN 
Bernard Martinez's curator insight,
April 4, 8:11 AM
Ou du moins le CV va migrer peu à peu sur les profils sociaux professionnels. Evolution inéluctable à mon avis aussi. 
Bertrand MOULIN 's curator insight,
April 5, 9:47 AM
Chronique d'une mort annoncée, ici repose le CV , R.I.P. mais il y a une vie après la mort car la nature a horreur du vide ! Delete the scoop?
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Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines. Via Therese Torris Delete the scoop?
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Martin (Marty) Smith's curator insight,
March 27, 8:05 AM
I don't like driving into a landing page with nothing other than a download call to action, but this Hubspot deck is worth making an exception. These stats are helpful, beyond helpful. My favorite is this one that corrects the belief that using social media less promotes more engagement when the opposite is in fact the case. Schedule doesn't create engagement your content DOES, but all things being equal don't let the uninformed push you into bad decisions about schedule. Delete the scoop?
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Even more bad news for Cyprus, which now has not only a depression to look forward to but a depressionary stagflation to boot. Delete the scoop?
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Facebook is now letting advertisers find and target consumers who buy their products or those of a competitor. Via zackrizmanic Delete the scoop?
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The study by chipmaker Intel also reveals 639,800GB of data is sent every second - and 47,000 apps are downloaded, while 20 people have their identities stolen. Delete the scoop?
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Tous les ans, il y a une nouvelle édition du Guide Michelin. Et tous les ans, il y a une nouvelle édition du rapport de Technorati. Historiquement centré sur la blogosphère (cf. mes analyses des éditions 2010 et 2008), Technorati se présente comme un moteur de recherche et un portail lié aux médias sociaux. Si la notoriété de ce pionnier du web 2.0 s’est effondrée au cours des dernières années, les rapports qu’ils éditent tous les ans sont néanmoins une source incontournable pour les observateurs avertis (lire à ce sujet : État des lieux des médias sociaux en 2012). L’édition 2013 du Digital Influence Report , mais n’a visiblement pas eu la visibilité qu’ils souhaitaient. (...) Via Pascal Faucompré 
Pascal Faucompré's curator insight,
March 18, 11:48 AM
Etrange que ces marques ne prêtent pas plus d'intéret à Google+ ! Le blog a encore du chemin à parcourir ... malgrés son importance dans une stratégie de référencement. Delete the scoop?
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Depuis maintenant plusieurs années, les opérateurs de téléphonie mobile sont présents sur Twitter. Comment ont-ils réparti leurs comptes ? Quelle stratégie et quels sont les utilisateurs ciblé Via Arobasenet, michel verstrepen Delete the scoop?
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Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which Via Michael Q Todd, Gerrit Bes Delete the scoop?
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Excerpted from offical website and its "About" page. Here are the key features: - Content Distribution: http://mashable.com/2013/04/19/repost-startup/
Via Giuseppe Mauriello 
Víctor V. Valera Jiménez's curator insight,
April 26, 10:28 PM
Repost te permite volver a publicar artículos completos (incluyendo imágenes, enlaces, y multimedia) en cualquier lugar con rapidez, facilidad y legalmente - como video.
Con Repost, puedes distribuir tu contenido a otros editores, autores de blogs y sitios web. También puedes descubrir una amplia gama de contenido a publicar de nuevo en tu propio sitio.
Ya sea que esté distribuyendo, descubrir, o ambas cosas, ¿por qué necesita Repost? Eso es fácil: más lectores, más alcance, más ingresos. Delete the scoop?
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SAN FRANCISCO (Reuters) - Le réseau social à usage professionnel LinkedIn teste depuis mercredi une nouvelle application mobile, qui, au-delà de Via Stéphanie Hérault 
Stéphanie Hérault's curator insight,
April 18, 1:53 PM
"Plus d'un quart des connexions au site LinkedIn sont désormais réalisées à partir d'un téléphone, contre 15% l'année l'année dernière" Delete the scoop?
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Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands. Via Brian Yanish - MarketingHits.com Delete the scoop?
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Via jerome leger Delete the scoop?
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Social Media - Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ... Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 29, 7:45 AM
Great study with amazing charts and graphis showing social media in general and LI and Twitter in particlar growing in effectiveness for Small To Medium Sized Businesses. Delete the scoop?
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Having attracted 50m users so far, can news app's Pinterest-like new features make it even more mainstream? By Stuart Dredge Delete the scoop?
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Danone, LVMH, BNP Paribas, Orange ou Alcatel se sont lancés. Mais en général ces plates-formes restent encore avant tout des outils de recrutement. Via Made In Ecommerce Delete the scoop?
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Every minute of the day, 571 new websites are created, users email 204M messages and more than 100k tweets are published (source). Via Leo J. Bogee III, Mike Ellsworth 
Mike Ellsworth's curator insight,
March 21, 10:55 AM
The trends mentioned in this article should all experience growth this year. Which ones do you think will explode?
Trend #1: Mobile Continues Rapid Growth Trend #2: Traditional Advertising Becoming Less Effective Trend #3: Using Data/Analytics Platforms to Improve Marketing Efforts Trend #4: Multi-Touch Marketing and Measurement Trend #5: Realtime/Agile Implementation My money is on #5. Delete the scoop?
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