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Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends...
Via Fabrizio Faraco
This is a guest post by Gary Griffiths, CEO and co-founder of Trapit, a personalized content discovery platform. Trapit was incubated at SRI and the CALO project.
Via Ken Morrison
Digitas France vient de publier les résultats de son deuxième baromètre de « l’Expérience Marchande Connectée ». Ce dernier, effectué sur un échantillon de 1086 personnes de 18 ans et plus, met en lumière les évolutions des comportements et attentes des consommateurs dans le cadre de leurs achats. Premier constat, les usages mobiles et tablettes poursuivent leur croissance. 55% des consommateurs français utilisent désormais leur smartphone pendant qu’ils font leur shopping (+25% en un an), tandis que 27% d’entre eux utilisent leur tablette (+170% en un an).
Via Tolokonnikoff - Seratoo
We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
Via jerome leger
Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that while I “get” the concept of using game theory to shape behavior I was skeptical about how useful it really was in an enterprise context. I’ve spent some time over the past few weeks researching the topic and at this point my attitude has shifted quite a bit. When used correctly I now believe that gamification can provide a powerful tool to help companies encourage behaviors that they define as desirable.
Via Henri Lefèvre
Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines.
Via Therese Torris
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Even more bad news for Cyprus, which now has not only a depression to look forward to but a depressionary stagflation to boot.
Facebook is now letting advertisers find and target consumers who buy their products or those of a competitor.
Via zackrizmanic
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The study by chipmaker Intel also reveals 639,800GB of data is sent every second - and 47,000 apps are downloaded, while 20 people have their identities stolen.
Tous les ans, il y a une nouvelle édition du Guide Michelin. Et tous les ans, il y a une nouvelle édition du rapport de Technorati. Historiquement centré sur la blogosphère (cf. mes analyses des éditions 2010 et 2008), Technorati se présente comme un moteur de recherche et un portail lié aux médias sociaux. Si la notoriété de ce pionnier du web 2.0 s’est effondrée au cours des dernières années, les rapports qu’ils éditent tous les ans sont néanmoins une source incontournable pour les observateurs avertis (lire à ce sujet : État des lieux des médias sociaux en 2012). L’édition 2013 du Digital Influence Report , mais n’a visiblement pas eu la visibilité qu’ils souhaitaient. (...)
Via Pascal Faucompré
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from mlearn
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Depuis maintenant plusieurs années, les opérateurs de téléphonie mobile sont présents sur Twitter. Comment ont-ils réparti leurs comptes ? Quelle stratégie et quels sont les utilisateurs ciblé
Via Arobasenet, michel verstrepen
Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which
Via Michael Q Todd, Gerrit Bes
Excerpted from offical website and its "About" page. Here are the key features: - Content Distribution: Repost lets bloggers, publishers, and brands distribute their content to new audiences. - Content Discovery: Find news, features, videos, and more to repost on your site. And it's free.
Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video. With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.
Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral."
Excerpted from review article on Mashable: "Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher's advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.
In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube..."
Check out it: http://www.repost.us
"About" Page: http://www.repost.us/about
Read full review article by Mashable: http://mashable.com/2013/04/19/repost-startup/
Original video on Vimeo: http://vimeo.com/62295846
Via Giuseppe Mauriello
SAN FRANCISCO (Reuters) - Le réseau social à usage professionnel LinkedIn teste depuis mercredi une nouvelle application mobile, qui, au-delà de
Via Stéphanie Hérault
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Via Brian Yanish - MarketingHits.com
Social Media - Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
Via Martin (Marty) Smith
LinkedIn Unveils Revamped Search - 03/26/2013
Via zackrizmanic
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Having attracted 50m users so far, can news app's Pinterest-like new features make it even more mainstream? By Stuart Dredge
Danone, LVMH, BNP Paribas, Orange ou Alcatel se sont lancés. Mais en général ces plates-formes restent encore avant tout des outils de recrutement.
Via Made In Ecommerce
Every minute of the day, 571 new websites are created, users email 204M messages and more than 100k tweets are published (source).
Via Leo J. Bogee III, Mike Ellsworth
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