Managing options

Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

All right, uswant to increase your business? Then translate your business stories into videos.

I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow!

For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Marty Note
Karen (@Kdietz) is a great storytelling resource. I agree with all of these ideas especially moving stories to video. I just got back to my desk after shooting a "Conversation" with my boss Jon Jordan about Ecommerce.

Easy, painless and fun and the video will attract 10x the followers of the same information written into a blog post. Visuals are crushing textuals so be sure to incorporate these tips into your storytelling. Oh, and don't forget STORYTELLING is your marketing strategy.

Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.

This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?

She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.

The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."

Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!

So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;