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How Marketers Are Measuring Content

How Marketers Are Measuring Content | Managing options | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via Don Dea
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Social TV Apps are Changing How We Watch Television

Social TV Apps are Changing How We Watch Television | Managing options | Scoop.it
Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision.

Via Stéphanie Hérault
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