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How Marketers Are Measuring Content

How Marketers Are Measuring Content | Managing options | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via Don Dea
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Social Banking

Social Banking | Managing options | Scoop.it

The time and energy we can invest in others socially – in terms of building and maintaining friendships – is a lot like money; we cannot spend it in two places at once. Given that we have a limited budget with which to build and maintain relationships, it’s of vital importance for some cognitive system to assess the probability of social returns from its investment; likewise, individuals have a vested interest in manipulating that assessment in others in order to further their goals.


Via Sakis Koukouvis
Mariana Soffer's comment, July 19, 2012 6:08 AM
Thanks for this Sakis