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How To Get More Out of Triberr

How To Get More Out of Triberr | Managing options | Scoop.it
From pegfitzpatrick.com - June 27, 2012 4:43 AM

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


Via Martin Gysler
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SEM (Search Engine Marketing) - Comment Faire Votre Promotion Sur Internet

SEM (Search Engine Marketing) - Comment Faire Votre Promotion Sur Internet | Managing options | Scoop.it
From www.business-marketing-internet.fr - June 25, 2012 5:48 AM

Cette conférence en 3 parties est présentée par Catherine Headley, dont la principale activité est de gagner de l’argent avec internet.

L’objectif principal de cette vidéo est de se classer confortablement dans Google, qui occupe de loin la plus grosse place des moteurs de recherche existants.

 

Note personnelle : cette conférence (vidéo) explique l'intérêt des blogs et des communiqués de presse pour le e-commerce (et autres entreprises). A réserver exclusivement aux néophytes en référencement.


Via Alexandre Kuhn
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Rescooped by TourdeForce from SOCIAL MEDIA, what we think about!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Managing options | Scoop.it
From socialfresh.com - June 18, 2012 5:37 AM

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
Martin (Marty) Smith's comment, April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Rescooped by TourdeForce from WebZine E-Commerce & E-Marketing - Alexandre Kuhn
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L’Art et la Manière d’Ecrire sur Votre Blog d’Entreprise !

L’Art et la Manière d’Ecrire sur Votre Blog d’Entreprise ! | Managing options | Scoop.it
From www.enviedentreprendre.com - June 21, 2012 11:20 AM

Parce que le blog d’entreprise s’est imposé comme un must have dans la communication d’entreprise, il est de plus en plus pris au sérieux comme, un réel levier de ventes.

 

Note personnelle : 4 conseils intéressant pour optimiser la création de contenus via un blog d'entreprise.


Via Alexandre Kuhn
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